WAF 2016 - Online Resources to Improve Your Marketing & Your Life

1. Cassie Roberts| Saffire
ONLINE RESOURCES
YOUR MARKETING & YOUR LIFE

2. ABOUT ME

3. Share your card at the end.
I’ll send you the slides.

5. PORTFOLIO
SAFFIRE PARTNERS WITH
HUNDREDS OF EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
WITH A SIMPLE, INTEGRATED
WEBSITE AND TICKETING
PLATFORM.

16. MARTIN COUNTY FAIR

18. ARKANSAS STATE FAIR

20. AMERICAN ROYAL

24. SAFFIRETIX

25. WE CALL IT THE SAFFIRE MULLET

26. ASSOCIATION PARTNERS

28. LET’S BE INTERACTIVE!

29. IN THIS SESSION…
• Master social media
• Communicate moreeffectively
• Increaseproductivity
• Graphic design for everyone
• General life enhancement
• Achieve fitness goals
• Entertainment on the go
• Travel like a pro

30. 1

31. THE SOCIAL SEVEN

33. Facebook remains the goliath of social media, leading all social networks with 81
percent reach of the total U.S. digital population and nearly 230 billion minutes of
user engagement. With time spent that is 18 times that of the next biggest social
network, Facebook has to be excluded from engagement graphics in order to show
meaningful detail for the others.
Source: ComScore

35. Snap this or use cassiedann!

36. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Send out behind-the-scenes photos and videos
• People can post a Snap of themselves at your event and send to you for a deal
• Snapchat them back with a coupon

37. SNAPPING
WHAT THE
SENDER SEES

38. WHAT THE
RECIPIENT SEES
SNAPPING

39. FIND FRIENDS
• Publish your snap code on site and on other social so people can find you

42. TEXT MARKETING
• Opt-in
• These people love you!
• 98% open rate (22% for email)
• In the first three minutes!

43. CONNECT PLATFORMS WITH IFTTT.COM
IF you post to Instagram,
THEN it can automatically post to Facebook, Twitter, Google+ & LinkedIn.
PRO: Includes Instagram
CON: Can’t schedule posts

44. Or

45. IF AUTOMATES DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook

46. PERISCOPE
Watch live streaming videos from around the world!

48. AT YOUR FAIR
Use for:
• Candid video streaming
• Announce special offers & promotions
• Live Q&A Sessions with important figures/
entertainers

49. Compiles mentions from
websites, Facebook,
Twitter, blogs, forums &
more
SEARCH & ALERT PROGRAM
Mention

50. 2

51. VIDEO CALL OR CHAT WITH OTHER USERS

52. SKYPE FOR CALLS!

53. OUTLOOK SIGNATURES

54. Dropbox
Access them from anywhere!
$99/year.
Now better collaboration.
Also Google & Amazon.
NOT JUST FOR SENDING FILES.
AUTO FILE BACKUP!

55. OPEN FILES FROM
DROPBOX, EMAIL OR
CAMERA
Then place your signature.
SignNow

56. TAKE PICTURE OF
DOCUMENTS TO “SCAN”
THEM
Email them & more
from theapp.
GeniusScan

57. 3
No time?

58. HIRE ANYONE TO GET JUST
ABOUT ANYTHING DONE
For $5!
Fiverr

59. RESUMES

60. COMPILE ALL SUBSCRIPTIONS
INTO ONE DAILY EMAIL
Unsubscribeinstantly from
what you don’t want.
Unroll.Me

61. SAVE PASSWORD OR
CREDIT CARD INFO FOR
ANY WEB FORM
You just have ONE password
for your “vault.”
1Password

62. CIRCLE BACK
Cleans up contacts from
phone, Gmail,
Exchange, Facebook,
LinkedIn.
Also scans business cards

63. HOW DO YOU KEEP YOUR TO-DO LIST?

64. TRELLO
To-Do Boards with Cards –
Can share, add comments,
upload files, add checklists,
due dates, etc.

67. OR I ALSO LOVE…

68. EXPENSIFY
Keep trackof receipts on
a work or business trip.
$5/mo non-profit

69. 4

70. GREAT IMAGERY IS KEY

71. 10% of photos
Were taken in the last 12 months.

74. PHOTOFY
Free art/color
overlays
Photo Editing almost
equivalent to
Photoshop!

75. Videos out of pictures
Allows anyoneto
create a photo
collage video
Flipagram

76. IPHONE TRICK - TIME LAPSE

77. IPHONE TRICK - SLO-MO

78. WHAT DO YOU DO WITH THEM?
VERTICAL
• Instagram, Facebook, Twitter, Snapchat, etc.
HORIZONTAL (usually)
• Website, email

79. INSTAGRAM LAYOUT
• New from Instagram!
• Select One photo from your
gallery, then choose the “grid”
icon- will download
• Put a bunch of pictures together
without leaving Instagram!

80. CANVA
• Awesome online photo editing tool
• Add text to photos
• Choose from lots of layout templates
• Now Canva for Work

82. CANVA FOR WORK
Startingat
$10/month

83. LITTLE HELP FROM THE WEB
http://www.kenrockwell.com/tech/basics.htm
Recommended Article Covering the Basics of Creating a Great Photo

84. LITTLE HELP FROM THE WEB
www.shutterstock.com www.bigstockphoto.com

85. 5

86. GOOGLE SMARTER
SEARCH EXACT PHRASES

87. GOOGLE SMARTER
SEARCH FOR ONE THING OR ANOTHER

88. GOOGLE SMARTER
SEARCH (WITHOUT) CERTAIN WORDS

89. GOOGLE SMARTER
SEARCH WITHIN ONE WEBSITE

90. GREAT FOR GROCERY
LISTS & MORE
Syncs with your spouse’s phone.
Puts it in order.
ShopperApp

91. MINUTE-BY-MINUTE
WEATHER FORECASTS
Precise times for rain & more.
Accuweather MinuteCast

92. RetailMeNot
Never buy online without it.

93. JUST ABOUT ANYTHING SHIPPED
TO YOUR DOOR
IN TWO DAYS –
OR 1-3 HOURS WITH “NOW”
Also instant video, music,
photo storage, lending library,
all for $99/year
Amazon Prime

94. 6

95. Keep track of daily exercise,
calories and more.
TRYING TO REACH YOUR
FITNESS GOALS?
MyFitnessPal

96. Share with friends.
TRACK YOUR STEPS
fitbit

97. Find out the calories in
any restaurant dish
beforebuying!
CALORIE KING

98. Keep track of daily exercises,
calories and more.
8-WEEK PROGRAM TO GO
FROM NO ACTIVITY TO A 5K
C25k Free

99. Shows you how your habits
affect sleep quality.
$1.99
TRACK YOUR SLEEP,
WAKES YOU UP GENTLY
Sleep Cycle

100. A seven-minute workout we
should all do every day.
SEVEN

101. 7

102. Play any song instantly &
pick moods!
LISTEN TO YOUR FAVORITE
MUSIC FOR FREE
Spotify

103. ON-DEMAND, RADIO
PROGRAMS
The best way to not
text and drive
Podcasts

104. A BLAST FOR ALL AGES
HEADS UPHeads Up
From Ellen DeGeneres

105. 8

106. Read or writereviews
FIND BUSINESSES NEARBY
Yelp

107. Reviews and adviceon all
things travel-related
PLAN & HAVE YOUR
PERFECT TRIP!
TripAdvisor

108. Sorts by Agony in
additionto price!
QUICK HOTEL AND
FLIGHT BOOKING
Hipmunk

109. Uses your location & iinterests
to pick fun travel destinations
that you will enjoy, based on
other users reviews
HEYLETS

110. TripIt
TRIP CONFIRMATIONS CREATE AN INSTANT ITNERARY

111. What did I miss?

112. Don’t forget to drop off your business cards.

113. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Search “Saffire”
Twitter @TeamSaffire
Instagram teamsaffire
Pinterest teamsaffire
YouTube saffirestudio
Questions?