26. LET’S SEE THIS GENERATION ON GOOGLE
• IMAGE SEARCH: MILLENNIAL
27. IN THEIR SHOES…
To be a millennial is to constantly hear about how awful your generation is.
And to feel the need to agree, kind of politely.
Because you want that person to like you.
28. GUESS WHAT
I’m a Gen X-er and we were defined as the “SLACKER GENERATION”
31. MILLENNIALS AT WORK
• Want to do something that is challenging
• Many millennials don’t think their skills are utilized
• Want to work for a purpose/cause
• 6 in 10 millennials said a cause is the reason they choose their job
• Want to contribute to the greater good
34. “Millennials were promised that if they followed the American
prescription for success,starting with a college degree, they’d be on a
track to profitable careers and respected roles in American society.”
-www.medium.com
40. TECH BOOM
• Heavy researchers—want to look something up and prove the truth
• Natural skeptics—like to find it out ourselves, because we usually can
in seconds (even on the go from our phone)
• Most educated generation– formally and with current resources
44. OUTBOUND MARKETING IS OUT
• Each person absorbs around 2000 outbound marketingmessages per
day. What’s our response?
• Creative ways to block: caller ID, spam filtering, TiVo/DVR, satellite
radio, NetFlix, Spotify, etc.
• Millennials are most likely to follow these trends
46. INBOUND MARKETING IS IN
Millennials are most loyal to businesses that improve their customers’
lives with informative content.
• “How to” information, especially with video
• Industry buff-thought & leadership expertise
• Often times through non-traditional media channels
48. TACO BELL
• Started millennial “Word of the Day” campaign, to speak
millennials language
• IDEA: People ages 18 to 34 will perk up when hearing or reading
words that could have come from the mouths of their peers, as these
messages warrant comfortand trust.
63. INSTAGRAM ADS
New way to advertise to millennials
• Uses Facebook ad targeting-you’re already starting!
• Huge reach to the millennial market
• Only way to add a link is through a paid ad
70. TEXT MESSAGE MARKETING
• Last minute announcements
• Parking
• Tickets still left!
• Coupons at vendor stands
• Great way to engage a younger audience
71. WHY TEXT WORKS
OFFER MOBILE
BOGO tickets,
CLICK HERE!
www.bit.ly/834
County Fair
73. WHAT IS SNAPCHAT?
• Photo messages that automatically delete
themselves after 24 hours
• Businesses create “stories” which are streams
of photos and videos that play in a continuous
stream for 24 hours
74. FIND FRIENDS
• Publish your snap code on website and on other social so people can
find you
75. FIND FRIENDS
• Also post sample snaps on other social media
so followers have a reason to follow you
• Get their attention
• Entice your Instagram & Twitter followers with
something unique and creative
76. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Send out behind-the-scenes photos and videos
• People can post a Snap of themselves at your event and send to you for a deal
• Snapchat them back with a coupon
77. TIPS FOR SNAPCHAT
• Don’t make your snaps too long
• The second that someone is bored on Snapchat, your whole
story is gone with a simple swipe.
• Keep your Snapchat followers engaged with fun and
interesting snaps: Doodle on the image, add an emoji,
have fun with it, and only post it for 4-6 seconds
78. TIPS FOR SNAPCHAT
• Don’t post all your snaps at once
• Unlike other social networks, there is no“best” time
to post.
• Post regularly to keep your content near the top of
the story feed
• Incorporate humor and current lingo
79. USE VERTICAL VIDEO
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 10 Billion videos daily – mostly vertical
• YouTube recently updated its interface to allow forfull-screen play
of vertical videos
91. EMOJI MARKETING
They say a picture is worth a thousand words– and emoji are just the
next evolution of communicating!
• Emotion is more effective than textby a factor of 2 to 1
• Include in social media marketing
• Big brands are already in!
92. LOOK FOR AN EMOJI CONNECTION
• Use emojis that relate to your brand
• This was retweeted over 150k times!
99. POKEMON GO
• Launched earlier this month
• Broke the record for the highest number of downloads during launch
week on the App Store
• Last week you could add locations
• This week no longer available
• Expect sponsored locations to be coming soon
100. POKEMON GO
• Search to find out if you have a PokeStop near you
• Promote on social media
• Advertise with boosted posts
• Throw down a “Lure”
111. POWER OF POSTING
• For millennials, posting about a cool experience is often cooler than
the cool experience itself!
• What will your event look like on social media?
122. VIDEO MARKETING TO MILLENNIALS
• Include tasteful, intelligent humor—GEICO, Nationwide, etc.
• “Human” stories,things that seem real…or things that are
actually real!—Millennials on your fairgrounds
• Add your videos where millennials are—Snapchat, Instagram,
YouTube
124. TIPS FOR FACEBOOK LIVE
1. Promote your broadcast with a post
2. Start with a warm smile and a few inviting welcome sentences
3. End with a call to action
4. Advertise/Boost your videos just like your other posts
