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Rodeo Austin
South Texas State Fair
Rodeo Belton/ 4th of July
Celebration
Brazos Valley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
Fort Bend County Fair
Central Texas State Fair
Comal County Fair
Okeechobee County Fair
Amador County Fair
Chowchilla Fair
Palomino Fest
Lea County
Coors Cowboy Club
Washington County Fair
Texas State Forest Festival
American Royal
Colorado State Fair
EVENT PORTFOLIO
Napa County Fair
Dodge City Round Up
Brazoria County Fair
San Angelo
Rogers County Fair
Greater Baton Rouge State Fair
Central States
Black Hills Stock Show/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
Northwest Washington Fair
Sikeston Rodeo
Delaware State Fair
Sangamon County Fair
East Texas
Park of East Texas
Laramie County Fair
Benton-Franklin Fair
Carroll County Fair
Pendleton Round-Up
Pony Express Days
Arizona National Livestock
Show
Yolo County Fair
California Rodeo Salinas
Rio Grande Valley Livestock
Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Montgomery County Fair
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
OVER
100
Four States Fair
Montgomery County Fair
Agricultural Learning Center
Grant County Fair
North Texas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio County Fair
Rockdale Fair & Rodeo
Children’s Center
NILE
MATE
Volusia County Fair
Firefighter’s Fair
Fayette County Fair
Extreme Tix
CLIENTS!
Salvation Army
Jerry Jones Education Town
Wings Stadium
Bradford County Fair
Pasco County Fair
Greeley Stampede
Sweetwater Events Complex
iFest
Hardee County Fair
Angelina Ccounty Fair/Expo
Midland Horseshoe Arena
Harborside Events Center
My River District
Taylor County Expo
Five State Fair
Western Heritage Classic
Extraco Events Center
Central Washington State
Fair
El Paso County Fair
34. saffireevents
YOU KNOW THE STATS
• Over 1 BILLION monthly active users
• One in every seven humans on earth is active on
Facebook
• 461 Million users are on Facebook mobile
• 10 Million Facebook Apps
47. saffireevents
ADVICE FOR “NEW” WORLD
In September, Facebook made a change to its algorythm,
drastically reducing the reach of business posts.
In December, they did it again.
Now an estimated only 3% of your followers will see your
posts if you don’t advertise.
49. saffireevents
ADVICE FOR “NEW” WORLD
Simultaneously, they put out new ad plans for businesses.
Example ad types:
• PAGE POST AD – Can automatically advertise latest post
(text, image or video)
• PAGE AD – Get more Likes by advertising your page
• OFFER AD – Like a coupon, with “Get Offer” button
• EVENT AD – Includes event details and RSVP link
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ADVICE FOR “NEW” WORLD
Post, and advertise or don’t post.
Advantages:
• Greater reach
• Greater targeting
• Protection against wasting money
• It won’t run if people don’t click
53. saffireevents
PROMOTED PAGE
• Promoting your PAGE will get more LIKES.
• This is done in two ways:
• In News Feed – “Ad”
• On right-hand side – “Sponsored Story”
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PROMOTED POSTS
• Promoting your POSTS will get ENGAGEMENT
with your messages.
• This is also done in two ways:
• In News Feed – “Ad”
• On right-hand side – “Sponsored Story”
69. saffireevents
PROMOTED POST
“We made it to 6,000 Facebook
Fans so it's time for a giveaway! LIKE this
status before midnight for a chance to win 1
of 6 Unlimited Ride Armbands! *Valid any
one weekday (Monday-Friday)”
72. saffireevents
THE DOS & DON’TS
DO
•
•
DON’T
Utilize Likes and/or
• Place contests on personal
Comments as a voting
Facebook timeline
mechanism
• Require people to tag
Collect entries by having
themselves in promotions
users message you
73. saffireevents
TOP 5 CONTEST TIPS
1. SET GOALS
• What are you trying to achieve? Ex: likes, email addresses,
comments, etc.
2. CONSIDER THE AUDIENCE
• Important in determining your prize package
3. DETERMINE CONTEST TIMEFRAME
• Run daily small contests for likes & comments or longer timeframe
for more personal information
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CONTEST TIPS, CONT.
4. CREATE A PRIZE PACKAGE
• If your prize is bigger, you can ask for more information
5. PLAN THE FUFILLMENT
• Know how quickly you can deliver and make sure it’s within the
expiration date
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ADVICE FOR “NEW” WORLD
Mimic what you see on the platform. Content is King, but
context is even more important.
Don’t interrupt or be intrusive. Talk about what they’re
talking about.
Example: My late talking son.
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ADVICE FOR “NEW” WORLD
Share “jabs,” non-direct to what you sell. Aim to hit an
emotion so hard that the customer wants to share it,
because it will say as much about them as your event.
Example: Remember when you were little and asked for ice
cream. What happened?
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ADVICE FOR “NEW” WORLD
Be a real person, like a friend. Share:
• Entertainment to help them escape
• Useful information they can utilize
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ADVICE FOR “NEW” WORLD
Leverage pop culture
• Show customers you love the music, shows, etc. they do
• BE READY when something happens you can leverage
• Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
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EXAMPLE COMMENT
“Playing washer pull or draw a number. It
was something my family could afford & it
benefited a great group. We'd win a small
plant or something & just could not walk
away. We would just keep playing.”
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PROMOTIONAL POST
“Don't miss our CRAZY GOOD
DEALS on the Weekend Pack and
Weekend Super Pack. The savings on
these online only specials can't be beat!
BUY NOW! http://buff.ly/1fKA1BQ”
101. saffireevents
EXAMPLE
“Are you a Facebook
Fanatic? LIKE our page, then tag
us in a photo while you’re here
and we’ll give you a free t-shirt if
you show us your post!”
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INSTAGRAM IDEAS
• Choose photos that bring out the “lifestyle” of your brand
• Launch a contest for people to share brand-related
photos; curate on your website or Facebook
• Choose a unique hashtag
• Add humor and context with captions
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IDEAS FOR SNAPCHAT
• Have people send you a snapchat with themselves at your
event
• Snapchat them back with a coupon
• Send coupon codes
• Send out behind-the-scenes photos and videos
• Direct to YouTube or website
• Show people new event features
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YOUTUBE
Customers exposed to videos are 437%
more likely to engage in your brand.
Engagement = Purchases
SAFFIRE RECOMMENDATION
Make your videos raw and not too produced
to help customers identify with your brand.