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saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

1-2/Month
Articles, Announcements, Offers
saffireevents
saffireevents
saffireevents

One Subject Blasts
Entertainment line-up, gala, golf
tourney, etc.
saffireevents
saffireevents

CONSIDER DOUBLING “Pre-Event”
Email Success Builds Daily
saffireevents
saffireevents

Never Miss a Day
“Today at the event”
saffireevents
saffireevents
saffireevents

“Immediate” recap
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents

event photo
form
Facebook
Twitter

© 2013 – Saffire Events®
saffireevents

at events
purchase

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

one main
story

TEST
AGAINST
EACH OTHER

two smaller
features

two smaller
features
© 2013 – Saffire Events®
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents


saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

•
•
•

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Events®

USE A STRONG
SUBJECT LINE

TRACK THE
PERFORMANCE

LEARN AND
REPEAT
saffireevents

DO
TWEAK
MORE! THEM!
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

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CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)