The restaurant business is a tough business, Owning and running a restaurant is not as fun as it sounds. It is hard work and long hours with a huge amount of pressure and stress.The rate at which new restaurant businesses fail can be enough to strike fear
2. *Statistics from „Why Restaurants fail‟ –
Parsa et al 2005
Restaurant failure by year of
operation
26.16%
19.23%
14.35%
YEAR 1
YEAR 2
YEAR 3
hospitalitytrainingpartnership.com
3. *Statistics from „Why Restaurants fail‟ –
Parsa et al 2005
Independent and Chain failure
rate
27.51%
24.06%
19.62% 18.62%
14.23%
YEAR 1
YEAR 2
Independent
14.54%
YEAR 3
Chain
hospitalitytrainingpartnership.com
4. • Limited resources
• Unprepared for rapid growth
• The greater economies of scale
afforded to chains makes them more
secure
• Banks are less generous to smaller
businesses
hospitalitytrainingpartnership.com
5. • Restaurant clusters can make competing
effectively difficult
• • concept
Inability to differentiate
• “The most important criteria for success is
management – they direct the
marketing, quality and decide when to
adapt”
hospitalitytrainingpartnership.com
7. What do successful restaurants do/have?
• A successful restaurant requires focus
on a clear concept that drives all
activity
• This is more important than strategy –
as long as the concept holds the
strategy can be fluid
• The concept needs to go beyond the
food product and include both
customer and employee relations
hospitalitytrainingpartnership.com
8. What do successful restaurants do/have?
• Running a restaurant is a highcommitment and high energy job
• Pro-actively make time for family
• Successful restaurateurs don‟t
let themselves burn out
hospitalitytrainingpartnership.com
9. What do successful restaurants do/have?
• Understand all key elements of the
business
• Implement and monitor
systemisation of key tasks
• Understand and respond to the market
conditions
hospitalitytrainingpartnership.com
10. What do successful restaurants do/have?
• A bad location and other external
factors can be overcome
• Low quality food cannot
• Customer experience is vital
The answer is yes. What‟s the question?
hospitalitytrainingpartnership.com
11. What do successful restaurants do/have?
Relationship marketing
• Be involved in your local community
• Build relationships with your customers
• Don‟t waste money on large advertising
campaigns
• Word of mouth wins
hospitalitytrainingpartnership.com
12. What do successful restaurants do/have?
• Training
• Diversity
• Personality
hospitalitytrainingpartnership.com
13. What do successful restaurants do/have?
• High quality training programmes
including managers, chefs and front
of house
• Staff understand
hospitalitytrainingpartnership.com
14. What do successful restaurants do/have?
• A team that reflects your community
• Staff that work well together as a
team
• A team that complements each
others strengths and weaknesses
hospitalitytrainingpartnership.com
16. Pitfalls successful restaurants avoid
• Many profitable restaurants
fail, because they run out of cash
• A clear plan needs to be in place
for when growth arrives
• This is particularly important for new
restaurants
hospitalitytrainingpartnership.com
17. Pitfalls successful restaurants avoid
• Failed restaurants often have
extensive strategies in place
• Aren‟t paying attention to
what‟s happening around
them
• To be successful you must
be adaptable and respond
to your surroundings
hospitalitytrainingpartnership.com
18. Pitfalls successful restaurants avoid
• All members of the team need
training, including:
• Staff
• Managers
and
hospitalitytrainingpartnership.com