Pakistan Pharma Overview

An Overview of the Pharmaceutical Industry Syed Adeel Ahmed Business Development Manager Atco Laboratories Limited May 21, 2010

Global View of the Industry May 21, 2010

Global Company Sales May 21, 2010

The Past, Connecting Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 21, 2010

Growth Trend of the Global Industry May 21, 2010 Growth trend

Top products (by sales 06) May 21, 2010

Overview of Industry in Pakistan May 21, 2010

Macro Analysis of Pakistan Pharma market (last 5 fiscal years) May 21, 2010 Rs. Million IMS Health

Local Company Sales May 21, 2010 Fiscal year 07-08

The Players May 21, 2010 Fiscal year 07-08

The Players May 21, 2010 Fiscal year 07-08 Total companies: 681 Share of top-50: 84%

Therapeutics May 21, 2010 Fiscal year 07-08

Disease Profile of Pakistan May 21, 2010

May 21, 2010 ,[object Object],In Pakistan….

May 21, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Contributor of CVD

May 21, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major Contributor of CVD

May 21, 2010 Diabetes, a Growing Global Crisis Adapted from Zimmet P et al. Diabet Med . 2003;20:693-702. 30 million people in 1985 189 million people in 2003 324 million projected for 2025 72% increase Diabetes mellitus is a very serious public health problem which prevalence is increasing rapidly 25.0 39.7 59% 10.4 19.7 88% 38.2 44.2 16% 1.1 1.7 59% 13.6 26.9 98% 81.8 156.1 91% 18.2 35.9 97%

May 21, 2010 Rank Country 1995 Country 2025 (million) (million) 1 India 19.4 India 57.2 2 China 16 China 37.6 3 U.S. 13.9 U.S. 21.9 4 Russian Federation 8.9 Pakistan 14.5 5 Japan 6.3 Indonesia 12.4 6 Brazil 4.9 Russian Federation 12.2 7 Indonesia 4.5 Mexico 11.7 8 Pakistan 4.3 Brazil 11.6 9 Mexico 3.8 Egypt 8.8 14 Ukraine 3.6 Japan 8.5 All other countries 49.7 103.6 Total 135.3 300.0 Prevalence of Diabetes in World

Hepatitis C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 21, 2010

Top Products (by sales 07-08) May 21, 2010

Pharmaceutical Marketing Mix May 21, 2010 Product Place Promotion Price P P P P

The Product ,[object Object],[object Object],May 21, 2010

The Product ,[object Object],[object Object],[object Object],May 21, 2010

The Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 21, 2010

The Price ,[object Object],[object Object],May 21, 2010

The Price ,[object Object],[object Object],[object Object],[object Object],[object Object],May 21, 2010

The Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 21, 2010

Promotion Pharmaceutical Marketing May 21, 2010

May 21, 2010 HOME Patients visits a Dr Doctor Rx Distributor Drug Factory Drug Buying Behavior Reps visits a Dr Dr write prescription Buying Process Pharmacy

Pharmaceutical Marketing ,[object Object],[object Object],[object Object],May 21, 2010

Direct and indirect marketing to health care providers ,[object Object],[object Object],[object Object],May 21, 2010

Direct and indirect marketing to health care providers ,[object Object],[object Object],May 21, 2010

Direct and indirect marketing to health care providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 21, 2010

Direct physician contact with pharma sales reps ,[object Object],[object Object],May 21, 2010

Direct physician contact with pharma sales reps ,[object Object],May 21, 2010

Physician Targeting ,[object Object],May 21, 2010

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Physician Targeting May 21, 2010

Opinion Leader Influence Mapping ,[object Object],May 21, 2010

Sales force size and structure ,[object Object],[object Object],May 21, 2010

[object Object],Sales force size and structure May 21, 2010

Place (of distribution) ,[object Object],[object Object],May 21, 2010

Place (of distribution) ,[object Object],[object Object],[object Object],May 21, 2010

Regulations on Pharmaceutical Industry May 21, 2010

What is regulated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],May 21, 2010

International Marketing (Exports) of Pharmaceuticals from Pakistan May 21, 2010

Exports ,[object Object],May 21, 2010

Pakistan Pharma Overview

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