- The document evaluates a poster campaign for M.T.S and Samsung Galaxy Y smartphones displayed in the washrooms of Inorbit Mall in Cyberabad between August and September 2012. - A survey of 700 shoppers exiting the washrooms found that 10% were aware of advertising, and 522 of 580 who noticed advertising could recall the M.T.S posters and understood the message being communicated. - On-site photographs showed the posters were visible in the washrooms as intended during the campaign period.

1. Evaluation of Poster Campaign
(Samsung Galaxy Y cdma & Range of Smart Phone)
Location Inorbit Mall -Cyberabad
20 Aug 2012 – 15 Sept 2012
Conducted By ROI Team :
a step ahead ®

2. Inorbit Mall Activates and Attractions During August & September 2012

3. Inorbit Mall Activates and Attractions During August & September 2012
Highlights:
•Inorbit Mall –Cyberabad has experienced its highest Footfall in third quarter with
a average of 1.3+ Million per month.
•Increase in footfall of 1,30,000 – 1,50,000 visitor during August and September’12.
•Much sought after mall for Indoor and Promotional activates in Hyderabad.
•Successful musical activates at mall's Open Arena with popular musical band
performing live.
•End Of season and Discount sales created Hype among Classes.
•Food carnival and Launching of Out Of the Box Idea of Dinning experience with
“VILLAGE” food store, has applaud by many.
•Ongoing festive season offers resulted in crowding of Mall.
•The opening of CineMax has resulted in increased footfall.

4. WEEKENDS LADIES ST-1 GENTS ST-1 LADIES FT-1 GENTS FT-1 LADIES GT-1 GENTS GT-1
1st week end 5137 14794 9413 10397 9631 5124
Gent+Ladies 19931 19810 14755
2nd Week End 10868 9187 8772 7761 12512 10498
Gent+Ladies 20055 16533 23010
3rd Week End 11637 12069 10417 8472 14365 11271
Gent+Ladies 23706 18889 25636
4th Week End 11070 15794 9076 11660 11974 10326
Gent+Ladies 24864 20736 22300
SUB TOTAL 88556 75968 85701
GRAND TOTAL 250225
**Footfall survey conducted in collaboration with Inorbit Mall and Creo Marketing Team for a duration of One Month***
Inorbit Mall Cyberabad Washroom Visitors : Week Ends

5. Inorbit Mall Cyberabad Washroom Visitors : Week Days
WEEK DAYS LADIES ST-1 GENTS ST-1 LADIES FT-1 GENTS FT-1 LADIES GT-1 GENTS GT-1
1st week 5036 6687 6980 5831 9675 9336
Gent+Ladies 11723 12811 19011
2nd Week 7454 9327 8355 6720 6040 4807
Gent+Ladies 16781 15075 10847
3rd Week 8221 6543 5708 5543 5445 6699
Gent+Ladies 14764 11251 12144
4th Week 5577 7891 5445 6919 8652 4785
Gent+Ladies 13468 12364 13437
SUB TOTAL 56736 51501 55439
GRAND TOTAL 163676
**Footfall survey conducted in collaboration with Inorbit Mall and Creo Marketing Team for a duration of One Month**
Total Number of Visitors To Washrooms (Week Ends+ Week Days ) 4,13,901

6. Poster Campaign: M.T.S
Samsung Galaxy Y cdma & Range of Smart Phones
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.
Creative's Displayed

7. Evaluation of Poster Campaign
(Samsung Galaxy Y cdma & Range of Smart Phone)
a step ahead
Location Inorbit Mall -Cyberabad

8. Research Objectives & Approach
Evaluate awareness and communication effectiveness of a poster campaign promoting
M.T.S Range of Smartphone's & Samsung Galaxy Y cdma Smartphone ,by way of posters
displayed in washrooms of Inorbit Mall-Cyberabad.
Face to face interviewing of shoppers who have just exited the washrooms. Interviews
were conducted on the Ground Floor , First Floor And Second Floor (Food Court Area).
Respondents (men and women) were interviewed using a simple questionnaire of just
four questions.
Our target was to collect 700 completed interviews from Washroom visitors
(Male &Female) from 20 Aug 2012 – 15 Sept 2012.
Respondents were first asked about their awareness of advertising in the washrooms.
They were then asked about awareness and understanding of the specific campaign of
M.T.S Range of Smartphone's & Samsung Galaxy Y cdma.
Research Objective
Approach
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.

9. Did You Notice Any Advertising In The Washrooms This Shopping Mall ?
0
10
20
30
40
50
60
70
80
90
100
YES NO NOT SURE
PercentageValue%
YES
NO
NOT SURE
10%
83 %
7 %
Campaign Awareness
580 out of 700 respondents were aware of advertising in the washrooms.
(The M.T.S Advertising campaign was the only advertising in the Washrooms
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.

10. Did You Notice Any Advertising In The Washrooms In This Shopping Mall ?
0
10
20
30
40
50
60
70
80
90
100
YES NO NOT SURE
PercentageValue%
Male
Female
12%
86 %
6%
Campaign Awareness : By Gender
Awareness of advertising was between men and women
9%
80%
9%
Number Of Viewers Surveyed is 700 Out Of Which The Number Of Men are 300 & Women Are 400 In Each
Group
YES NO NOT SURE
MEN 236 38 26
WOMEN 344 34 22
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.

11. Did You Notice Any Advertising Of MTS Champaign on Washrooms Mirrors In This Shopping Mall ?
90%
10%
Strong Recall Of Interactive Advertisement
Nearly 522 out of 580 respondents (prompted) recalled at least one of the posters
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.

12. Do You Recall What Message The Interactive Advertising Mirrors Are Communicating?
0
10
20
30
40
50
60
70
80
90
100
YES NOT SURE NO
PercentageValue%
YES
NOT SURE
NO
75%
7%
18%
Message Communicated And Understood
Respondents who recalled the campaign (when prompted – 700) 522 recalled its message
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.

13. Proof Of Play
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.
Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between
20 Aug 2012 – 15 Sept 2012

14. Proof Of Play
Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between
20 Aug 2012 – 15 Sept 2012
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.

15. Proof Of Play
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.
Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between
20 Aug 2012 – 15 Sept 2012

16. Proof Of Play
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.
Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between
20 Aug 2012 – 15 Sept 2012

17. Proof Of Play
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.
Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between
20 Aug 2012 – 15 Sept 2012

18. Proof Of Play
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.
Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between
20 Aug 2012 – 15 Sept 2012

19. Proof Of Play
Evaluation of Interactive Advertising Mirror Campaign
For : M.T.S| Location : Inorbit Mall-Cyberabad.
Onsite Images Of M.T.S Samsung Galaxy Y Cdma & Range Of Smart Phone Champaign Taken in Between
20 Aug 2012 – 15 Sept 2012