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REPORT
Client Details MTS Andhra Pradesh Circle
Service Provider Creo Marketing Communications
Vendor ID 30008005
Medium Utilized Washroom Advertising Medium
Supporting Technology Interactive Advertising Mirror
Location Inorbit mall-Cyberabad
Duration of Campaign 6 Months
u t i l i z a t i o n o f w a s h r o o m a d v e r t i s i n g m e d i u m
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Facts About MTS (Sistema Shyam Teleservices Ltd.)
In India, brand MTS offers voice & data services to over 16 million wireless subscribers and operates
across all 22 telecom circles of India.
MTS launched the high-speed mobile broadband service, MBlaze, in November 2009 and has seen
tremendous market acceptance with over 1.7 million satisfied mobile broadband customers. The high
speed mobile broadband service has been made available in 420 towns (Including all Metros) across
the country. In April 2010, MTS is also credited to have launched its LIVE TV and Video on demand
service, aptly called MTS TV for all MBlaze customers.
•Consolidated revenues down by 3.3% Q-o-Q, total subscriber base grew by 0.3% Q-o-Q.
•Data card subscriber base for the quarter up by 5.9% Q-o-Q, to 1.83 million.
•SSTL’s current focus – Retaining subscribers, controlling expenses to optimize cash outflow.
•High-speed data (HSD) services cover more than 450 towns of India.
•SSTL’s net income during the quarter improved by 58% Q-o-Q.
•SSTL’s subscriber market share increased to 1.83% in Q3 2012 (vs. 1.77% in Q2 2012).

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Facts About MTS (Sistema Shyam Teleservices Ltd.)
Total Subscribers

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Facts About MTS (Sistema Shyam Teleservices Ltd.)
Data Card Subscribers

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Marketing And Brand Initiatives

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Marketing And Brand Initiatives

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Facts About Washroom Advertising Medium
•True gender targeting
• Greater Reception - A Casual, Relaxed Atmosphere
• Absolute Captive Audience - Undivided Attention
• Ads are read 95 – 100% of the time
• Long dwell times - 55 secs: male and 105 secs: female
• Total share of view
• National, local & regional opportunities
• Extended Viewing – Captures consumer attention for 1-3 minutes
• It’s cost effective.

8. END OF CAMPAIGN REPORT
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Creative's Used During Advertising Campaign

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On-Site Images of MTS Washroom Advertising Campaign

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On-Site Images of MTS Washroom Advertising Campaign

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On-Site Images of MTS Washroom Advertising Campaign

12. Foot Fall At
during advertising camping
Cyberabad.

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Footfall Details During Advertising Campaign at Inorbit Mall-Cyberabad.
Months- 2012 Foot Fall at
Inorbit Mall
Number of Washroom
Visitors
First Month(July) 1 Million + 4,15,000
Second Month(August)
1 Million + 4,20,000
Third Month (September)
1 Million + 4,35,000
Fourth Month (October)
1 .2Million + 4,50,000
Fifth Month (November)
1 .2Million + 4,75,000
Sixth Month (December)
1 .4Million + 5,15,000
Total Six Months 6.8 Million 27,10,000

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Footfall Details at the End Of Advertising Campaign.
Total Number Of Foot fall At Inorbit 6.8 Million
Total Number Of Visitors For All Washrooms 24,73,000
Average Time Spending In Washroom (Ladies + Gents) 1-3 Minutes

15. evaluation reports
surveys
feed back reports
reports
evaluation reports surveysfeed back reportsevalu

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Research Objectives & Approach
Research Objective
Evaluate awareness and communication effectiveness of a poster campaign promoting
M.T.S Range of Smartphone's & Samsung Galaxy Y cdma Smartphone ,by way of posters
displayed in washrooms of Inorbit Mall-Cyberabad.
Approach
Face to face interviewing of shoppers who have just exited the washrooms. Interviews
were conducted on the Ground Floor , First Floor And Second Floor (Food Court Area).
Respondents (men and women) were interviewed using a simple questionnaire of just
four questions.
Our target was to collect 700 completed interviews from Washroom visitors
(Male &Female) from 20 Aug 2012 – 15 Sept 2012.
Respondents were first asked about their awareness of advertising in the washrooms.
They were then asked about awareness and understanding of the specific campaign of
M.T.S Range of Smartphone's & Samsung Galaxy Y cdma.
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Campaign Awareness
Did You Notice Any Advertising In The Washrooms This Shopping Mall ?
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ACTIVITY
PERCENTAGE
VALUE
NUMBER OF
VISITORS
Number of washroom visitors
WHO SEEN
the advertisement
83% 20,52,590
Number of washroom visitors
WHO HASN’T SEEN
the advertisement
7% 17,31,10
Number of washroom visitors
WHO ARE NOT SURE
about seen the advertisement
10% 24,73,00
Campaign Awareness
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Strong Recall Of Interactive Advertisement
Did You Notice Any Advertising Of MTS Champaign on Washrooms Mirrors In This Shopping
Mall ?
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ACTIVITY
PERCENTAGE
VALUE
NUMBER OF
VISITORS
Number of washroom visitors
WHO ARE SEEN & SURE
about advertisement
90% 20,52,590
Number of washroom visitors
WHO ARE NOT SURE
about advertisement
10% 17,31,10
Strong Recall Of Interactive Advertisement
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Message Communicated And Understood
Do You Recall What Message The Interactive Advertising Mirrors Are
Communicating?
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ACTIVITY
PERCENTAGE
VALUE
NUMBER OF
VISITORS
Number of washroom visitors
STRONGLY RECALLED
the advertisement
75% 15,39,442
Number of washroom visitors
CANOT RECALL
about advertisement
7% 14,36,81
Number of washroom visitors
ARE NOT SURE
about advertisement
18%
36,94,66
Message Communicated And Understood
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23. recommendation
agency

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End Of Campaign Report
Door Wrap
On Doors And Walls
Capitalizing on this captive audience and offering advertisers
the unique ability to target their market by gender, high impact
cubicle door advertising is an effective way to communicate to
people in public yet also personal locations.
The cubicle door panels can be positioned on either the
outside or inside of the entire height and width of the cubicle
doors.
The advertising creative is presented as a 'wrap' covering the
entire surface of the door making it impossible to ignore. This
innovative presentation ensures your ad receives the attention
it deserves.

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Door Wrap

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Door Wrap

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Creative Wrap

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Creative Wrap

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Creative Wrap

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Creative Wrap

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Classic Frames (Backlit )
The Classic Frames Panels are positioned in
highly visible Washroom areas including
above urinals, hand dryers and on the back
of cubical doors.
The advertising creative is presented in a
stylish portrait A3 aluminum frame with a
tough front ,Allowing for quality
reproduction and presentation.
This sophisticated delivery ensures it receives
the undivided attention.

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Classic Frames (Backlit )

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Classic Frames (Backlit )

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Classic Frames (Backlit )

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Classic Frames (Backlit )

36. 10-1-19/3/A,
Adj To:The Golonda Hotel ,
Masab Tank,Hyderabad-04,
A.P,INDIA
Tel : +91 40 64 56 00 33
Fax : +91 40 66 66 00 33
Mobile : +91 91 60 99 00 33
E-Mail : info@creo-imc.com
Web : www.creo-imc.com