The document outlines features and benefits of outdoor advertising. It lists several features of outdoor advertising such as delivering messages in large formats visible from a distance, targeting specific geographies, and providing repeated exposures. The benefits are then described as getting more exposure for less cost, standing out from competitors, building brand awareness, and fitting into any media budget. Overall, the document promotes outdoor advertising as an effective way to reach target audiences at a lower cost than other media.

2. Features and Benefits of Outdoor Advertising Advertising & Contracting
Feature
Delivering a lower cost per
thousand and a lower cost per
rating point than any other local
Medium.
Benefit
More exposure for the
advertising amount spent or less
advertising amount can be
spent while maintaining the
current advertising campaign.

3. Feature
Delivers your message in an
uncluttered environment, in a
large format (42X12 feer) with
dynamic colors and
photographic Representations.
Benefit
The selling message will be seen
by the consumer and your
company will stand out from
competitors.
Features and Benefits of Outdoor Advertising Advertising & Contracting

4. Feature
Delivers repeated exposures of
your selling message to today’s
highly mobile consumer
Benefit
Your advertisement amount
spend will have more impact
because consumers will retain
your business name and
your selling message over your
competition while building the
brand name of your company
Features and Benefits of Outdoor Advertising Advertising & Contracting

5. Feature
Will supplement and or
compliment the strategic
objectives of virtually any mixed
media campaign
Benefit
With outdoor in your advertising
mix, your marketing and media
objectives will be achieved more
effectively and efficiently
Features and Benefits of Outdoor Advertising Advertising & Contracting

6. Feature
Delivers your selling message
constantly 12 to 24 hours a day
Benefit
Save money by minimizing the
wasted exposures that reach
your company’s no prospects
Features and Benefits of Outdoor Advertising Advertising & Contracting
Feature
Localizes your selling message to
geographic or demographic
targets
Benefit
Fits between other media inserts
and will not miss any marketing
opportunities

7. Feature
Delivers your selling message to
today’s highly mobile consumer
who is driving more miles and
spending more time away from
Home
Benefit
An out-of-home selling message
in your media mix will improve
your campaign’s ability to reach
all of your prospects effectively
Features and Benefits of Outdoor Advertising Advertising & Contracting

8. Feature
Creates consumer awareness of
the selling message quickly by
achieving the majority of the
campaigns reach potential in
the first campaign duration.
Benefit
You can then get more
immediate returns on your
advertising and inventory
investments
Features and Benefits of Outdoor Advertising Advertising & Contracting

9. Feature
Offering advertisers a variety of
different media products and
schedule durations as well as
fitting in almost any ad budget
Benefit
A customized media plan that
fits your budget, small area
coverage or complete market
saturation.
Features and Benefits of Outdoor Advertising Advertising & Contracting

10. Feature
Delivers exposure opportunities of
your selling message to a high
percentage of your target
audience
Benefit
Your advertising will create more
opportunities for more prospects
to buy your products or services.
Provide constant exposure within
a specific geographic area.
Features and Benefits of Outdoor Advertising Advertising & Contracting

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