I have prepared one social media plan for Search engine optimization, This is the three months plan. SEO plan is helpful for all SEO learners and for senior SEO
3. On-Page Activity
Complete Review & Audit of
website which includes below
activities:
• Content Optimization
• Check for content on the site
• Check for targeted keyword par
page
• Keyword incorporation if Required
• Keyword mining to identify new
keyword opportunities for faster &
more targeted traffic generation
• addition of new pages where
appropriate
• modification of existing content if
necessary
• Check for header tags / Addition of
H1 , H2, H3 .. Tags if required.
4. Keywords Optimization
Check f
or keyw
ords:
• Categoriz
at
par page ion of keywords
demand as
• I will che
ck for ne
k e y w or d cessary
s which
to add o are requ
n ou r w e ired
• Ke y w or d bsites
oriented
• Keyword meta tag
rich title s
• Ke y w or d tags
s rich co
• Alt tags ntent.
with key
w or d s
5. Internal Link Structure
Its important to
get each and
every page of w
ebsite is indexe
by Google and d
other search
engines so I wil
l check the
internal Linking
Structure of ou
website, it will r
include below
points:
3.Page depth
4.Quantity of In
ternal Links
5.Quality of Inte
rnal Links
will check for w
ebsite navigatio
I will suggest 3 n
01 website URL
redirection if ne
cessary.
Check for broke
n links
Check for missi
ng Url’s
Check for 401
error pages
6. Title Tag Optimization
A title tag
is the ma
describes in text th
an online at
is the sin d ocu m e n
gle most t. It
page SEO importan
element ( t on -
content) behind ov
and appe erall
places: ars in thr
e e ke y
We will se
tup title t
pages as ags for all
par the p the
and by ke age dema
y w or d s a nd s
website ppeared o
n
70 charac
ters is the
amount o maximum
f characte
display in rs that w
the searc ill
h results
Sample c
od e
<head>
<title>Ex
ample Tit
</head> le</title>
7. Meta Tag optimization
Keywords Meta Tag
<meta name="keywords"
content="keyword 1, keyword 2,
keyword 3, keyword 4">
Meta Keywords tag is obsolete. It is no
longer necessary to spend time with
this tag. It can be deleted from any and
all pages without harming your rankings
Description Meta Tag
<meta name="description"
content="Two or three sentences
utilizing your keywords and providing
an overview of the content of the
page">
The description Meta tag allows for a
slightly wider focus than the Title tag
does and certainly allows for many
more words than the Title.
8. Image optimization
For optimizing the images, its
necessary to check Alt image
tag is present, if not then we
need to add alt image html
code on every page.
Guidelines for the alt text:
•The text should describe the
image if the image contains
information
•The text should explain where
the link goes if the image is inside
an <a> element
•Use alt="" if the image is only for
decoration
9. Addition of Sitemap
Need to add sitem
ap .html
A Sitemap is a pag
e that includes list
of all other pages
or links in a
website and helps
both search
engines and users
to know about th
different pages in e
a website. It is
always better to in
clude a regular as
well as XML sitem
ap in your website
to improve naviga
tion.
I will check all the
links present on
sitemaps and sug
gest correction if
required.
10. Addition of Robot.txt
Check for Robot.txt fil
e
Since a website uses di
fferent software for
designing and developm
ent of the site; there
may be certain sections
which include
duplicate content etc.
You probably might no
want search engines to t
crawl this data and
therefore you can take
help of a robots.txt
file. This is a text file in
the root directory
which specifies the se
ctions that can be read
by search engine spid
ers and sections which
should not be crawled
.
We can block/ disallow the W
eb crawler to
crawl unnecessary/ un
wanted and 404
pages which are not re
quired
11. Google Analytics and Google Webmaster Setup
Ad d G o o
gle analy
monthly tics code
tracking for daily/
visitors
Add Goo
gle webm
home pa aster cod
ge e on you
r
13. Off- Page Activaties
Once we are rea
dy
have to focus on with our on-page activities we
o
votes for our we ff page (Collecting a backlinks/
bsite)
SEO Off- Page ac
tivi ties includes belo
w task:
•Directory Sub
m
•Search Engine ission
S
•PPT/ Docs Su ubmission
bm
•Social Book M ission
ark
•Yahoo/ Wiki h ing
ow/ Wikipedia/
Participation Answers
•Article Submis
si
•News Submis on
sio
•Profiles Subm n
issi
•Web 2.0 Subm on
is
•Feed Submissi sion
o
•Press Release n
s
•Link Building
(O
•Blog Submissi ne Way/ Reciprocal, Three Way
on )
•Forum Particip
a
•Video Submis tion
sion
14. Article Submission
Art
i cl e
Sub
The m
i ss i
mai on:
the n ai
to t placem m of a
he t e r
arg nt an ticle s
et p d u
age use o bmissi
s. f str o
ate n is
gic
link
s
15. Press Release Submission
PR Submission:
press releases can bring
you first-page
visibility for your keywor
ds very quickly.
Sometimes, you can take
over multiple spots
on the first page of Goog
le for your keywords.
16. Social Media and Social Bookmarking
Creating & renew
in
existence on Face g the brand
book, Twitter &
LinkedIn
Each platform will
have a different
objective
Facebook: Will sh
owcase the lighter
side of Netscribes
as a brand
portraying positiv
e employee cultu
employee engage re &
ment along with
Insights from diffe
rent line of busine
showcasing dive
rsity of the compa ss
Twitter: Will targ ny
et
prospective & pres employees from
ent clients to follo
them. The conten w
t will be mainly
business genera
tion
away an insight fro related like giving
by us and encour m a report created
ag
for the research re ing a pull demand
po
will also include pa rt. The content
rticipating in
conversations to
engage a prospe
client ctive
LinkedIn: The C
om
to revisited and po pany page needs
pulated with
updated informat
ion about produc
and services. Usi ts
ng
participate in disc the group to
us
research & other sions related to
services
17. Forum Posting and Blog Commenting
Forum po
sting requ
o f p o st s / ires under
Topics. standing
Blog Comm
enting:
Do follow
links alwa
impact to ys put the
get back li great
nks.
18. PPT / Doc share
PPT a
nd
promo Doc share
t a
inform e your repo lso help to
a rt
visitor tion. It hel s, data,
s f or y ps
our w to increas
ebsite e
.
19. Yahoo/ Wiki how/ Wikipedia/ Answers Participation
Yah
o
can o answ
a e
ever sk any rs is a p
y q l
to s thing a uestion ace wh
ome n e
one d can a about a re we
's qu l l
e.g. estio so give most
R n. answ
http efer UR ers
://a L:
nsw
ers.
yaho
o . co
m/q
uest
i on /
inde
x?qi
d
20. Video Sharing
We can
s
multip hare our com
le pa
those t video sharing ny videos on
hr w
bookm ough Social m ebsites and
ark tho publish
se links edia channel
. s and a
We can l so
conver
also sh t
are tho PPT files in v
se vide id
os thro eo and we c
ugh sh a
aring s n
ites.
22. Reports
All the
b
includ acklinks re
e belo p
w poin orts which
L ts: will
i st o f
a
List of pproved di
F re
List of orum links ctories
C
List of ommenting
b s
List of ook-markin ites
a g
List of pproved ar s links
appro ti
ved PR cles link
Googl
e Ana
lytics
report
s