Seo bible - all you have ever wanted to know about SEO
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Search Engine Optimization Plan
- 1. Search Engine Optimization Plan for first 15 weeks By Sachin Thorat
- 2. SEO On- Page Activity
- 3. On-Page Activity Complete Review & Audit of website which includes below activities: • Content Optimization • Check for content on the site • Check for targeted keyword par page • Keyword incorporation if Required • Keyword mining to identify new keyword opportunities for faster & more targeted traffic generation • addition of new pages where appropriate • modification of existing content if necessary • Check for header tags / Addition of H1 , H2, H3 .. Tags if required.
- 4. Keywords Optimization Check f or keyw ords: • Categoriz at par page ion of keywords demand as • I will che ck for ne k e y w or d cessary s which to add o are requ n ou r w e ired • Ke y w or d bsites oriented • Keyword meta tag rich title s • Ke y w or d tags s rich co • Alt tags ntent. with key w or d s
- 5. Internal Link Structure Its important to get each and every page of w ebsite is indexe by Google and d other search engines so I wil l check the internal Linking Structure of ou website, it will r include below points: 3.Page depth 4.Quantity of In ternal Links 5.Quality of Inte rnal Links will check for w ebsite navigatio I will suggest 3 n 01 website URL redirection if ne cessary. Check for broke n links Check for missi ng Url’s Check for 401 error pages
- 6. Title Tag Optimization A title tag is the ma describes in text th an online at is the sin d ocu m e n gle most t. It page SEO importan element ( t on - content) behind ov and appe erall places: ars in thr e e ke y We will se tup title t pages as ags for all par the p the and by ke age dema y w or d s a nd s website ppeared o n 70 charac ters is the amount o maximum f characte display in rs that w the searc ill h results Sample c od e <head> <title>Ex ample Tit </head> le</title>
- 7. Meta Tag optimization Keywords Meta Tag <meta name="keywords" content="keyword 1, keyword 2, keyword 3, keyword 4"> Meta Keywords tag is obsolete. It is no longer necessary to spend time with this tag. It can be deleted from any and all pages without harming your rankings Description Meta Tag <meta name="description" content="Two or three sentences utilizing your keywords and providing an overview of the content of the page"> The description Meta tag allows for a slightly wider focus than the Title tag does and certainly allows for many more words than the Title.
- 8. Image optimization For optimizing the images, its necessary to check Alt image tag is present, if not then we need to add alt image html code on every page. Guidelines for the alt text: •The text should describe the image if the image contains information •The text should explain where the link goes if the image is inside an <a> element •Use alt="" if the image is only for decoration
- 9. Addition of Sitemap Need to add sitem ap .html A Sitemap is a pag e that includes list of all other pages or links in a website and helps both search engines and users to know about th different pages in e a website. It is always better to in clude a regular as well as XML sitem ap in your website to improve naviga tion. I will check all the links present on sitemaps and sug gest correction if required.
- 10. Addition of Robot.txt Check for Robot.txt fil e Since a website uses di fferent software for designing and developm ent of the site; there may be certain sections which include duplicate content etc. You probably might no want search engines to t crawl this data and therefore you can take help of a robots.txt file. This is a text file in the root directory which specifies the se ctions that can be read by search engine spid ers and sections which should not be crawled . We can block/ disallow the W eb crawler to crawl unnecessary/ un wanted and 404 pages which are not re quired
- 11. Google Analytics and Google Webmaster Setup Ad d G o o gle analy monthly tics code tracking for daily/ visitors Add Goo gle webm home pa aster cod ge e on you r
- 12. Off-Page Activity
- 13. Off- Page Activaties Once we are rea dy have to focus on with our on-page activities we o votes for our we ff page (Collecting a backlinks/ bsite) SEO Off- Page ac tivi ties includes belo w task: •Directory Sub m •Search Engine ission S •PPT/ Docs Su ubmission bm •Social Book M ission ark •Yahoo/ Wiki h ing ow/ Wikipedia/ Participation Answers •Article Submis si •News Submis on sio •Profiles Subm n issi •Web 2.0 Subm on is •Feed Submissi sion o •Press Release n s •Link Building (O •Blog Submissi ne Way/ Reciprocal, Three Way on ) •Forum Particip a •Video Submis tion sion
- 14. Article Submission Art i cl e Sub The m i ss i mai on: the n ai to t placem m of a he t e r arg nt an ticle s et p d u age use o bmissi s. f str o ate n is gic link s
- 15. Press Release Submission PR Submission: press releases can bring you first-page visibility for your keywor ds very quickly. Sometimes, you can take over multiple spots on the first page of Goog le for your keywords.
- 16. Social Media and Social Bookmarking Creating & renew in existence on Face g the brand book, Twitter & LinkedIn Each platform will have a different objective Facebook: Will sh owcase the lighter side of Netscribes as a brand portraying positiv e employee cultu employee engage re & ment along with Insights from diffe rent line of busine showcasing dive rsity of the compa ss Twitter: Will targ ny et prospective & pres employees from ent clients to follo them. The conten w t will be mainly business genera tion away an insight fro related like giving by us and encour m a report created ag for the research re ing a pull demand po will also include pa rt. The content rticipating in conversations to engage a prospe client ctive LinkedIn: The C om to revisited and po pany page needs pulated with updated informat ion about produc and services. Usi ts ng participate in disc the group to us research & other sions related to services
- 17. Forum Posting and Blog Commenting Forum po sting requ o f p o st s / ires under Topics. standing Blog Comm enting: Do follow links alwa impact to ys put the get back li great nks.
- 18. PPT / Doc share PPT a nd promo Doc share t a inform e your repo lso help to a rt visitor tion. It hel s, data, s f or y ps our w to increas ebsite e .
- 19. Yahoo/ Wiki how/ Wikipedia/ Answers Participation Yah o can o answ a e ever sk any rs is a p y q l to s thing a uestion ace wh ome n e one d can a about a re we 's qu l l e.g. estio so give most R n. answ http efer UR ers ://a L: nsw ers. yaho o . co m/q uest i on / inde x?qi d
- 20. Video Sharing We can s multip hare our com le pa those t video sharing ny videos on hr w bookm ough Social m ebsites and ark tho publish se links edia channel . s and a We can l so conver also sh t are tho PPT files in v se vide id os thro eo and we c ugh sh a aring s n ites.
- 21. SEO Reports
- 22. Reports All the b includ acklinks re e belo p w poin orts which L ts: will i st o f a List of pproved di F re List of orum links ctories C List of ommenting b s List of ook-markin ites a g List of pproved ar s links appro ti ved PR cles link Googl e Ana lytics report s
- 23. Thank You By Sachin Thorat
