Role of promotion in software marketing is a Third Unit in subject Software Marketing. Promotion plays critical role in marketing software.

1. Role of
Promotion in
Software
Marketing
​Dr. Sachin Mohan Bhide
Founder & Strategy Designer
Eha Management Consultancy
sachin@ehamanagementconsultancy.com
www.ehamanagementconsultancy.com

2. Role of Promotion in Software
Marketing
1

3. Promotion methods
 Events like conferences, seminars and training programs
 Marketing collaterals like presentations, White Papers and Case
Studies
 References

4. Personal Selling
2

5. Personal Selling
 Becoming more and more important in-spite of increasing digital tools
 Technology has enabled effectiveness of the process
 Very important aspect in Business to Business (B2B) environment

6. Roles in Personal Selling
 Prospecting
 Communicating
 Selling
 Servicing
 Information gathering
 Allocating
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2493-personal-selling.html

7. Advertising & Sales Promotion
3

8. Advertising
 Mass communication
 Non-personal communication
 Can be economical
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2493-personal-selling.html

9. Advertising mediums
 Newspapers and magazines
 Radio and television
 Newsletters
 Digital
 Display materials
 Store signs
 In-cinema
http://www.pondiuni.edu.in/storage/dde/downloads/markiv_asp.pdf

10. Trade Shows
4

11. http://www.ijbssnet.com/journals/Vol_3_No_22_Special_Issue_November_2012/19.pdf

12. http://www.ijbssnet.com/journals/Vol_3_No_22_Special_Issue_November_2012/19.pdf

13. Relationship Marketing
5

14. Why Relationship Marketing
 Nature of the industry
 Business to Business (B2B)
 Large accounts
 Tools – Customer Relationship Marketing (CRM)
http://www.pondiuni.edu.in/storage/dde/downloads/markiv_asp.pdf

15. https://financesonline.com/list-10-best-crm-software-tools/

16. http://cdn0.capterra-static.com/infographics/series-wheel/top20-crm-series-wheel-v01.png