1. Cadbury India
[mondelez
international]

2. Number Games:
• In 1824, by John Cadbury at Bull Street in Birmingham, England.
• Mondelēz International was launched 0n 1st Oct. 2012.
• Its headquarters is in Uxbridge, London, England.
• Employee strength=110,000.
• Operates in 165 countries.
• In India, Cadbury began its operations in 1948.

3. Cadbury India

4. CADBURY India Products:
• Chocolate: • Candy:
• Cadbury Dairy Milk. • Eclairs.
• Cadbury Celebrations. • Halls.
• Bournville. • Gum:
• 5 star. • Bubbaloo.
• Perk.
• Gems.
• Beverages:
• Bournvita.
• Tang.
• Biscuits:
• Oreo.

5. Awards and Recognitions:
• Cadbury India wins the EMVIES 'Media Client of the Year' in
September 2012.
• Cadbury India wins the "Client of the Year" title at the EFFIES
2012.
• Ranked 4th amongst India's 50 Most Admired companies by
Fortune India.
• Dupont Award on Innovative packaging.
• Best Suppliers awards (overall & processed foods category) at
the Spencer's Best Supplier Awards.
• 10 Advertising Awards at Goafest 2012.

6. Money Matters:
• Annual Report-2011 of Cadbury India.
• Net revenue grew by 34% to Rs. 3359 crores.
• Profit grew by 42% to 297 crores.
• Global Net Revenue = $35 billion.
• Share price [NASDAQ]:
• 4/2/2013 NASDAQ 4:15 PM MDLZ $30.80 (+0.4%).

7. • Core Purpose:
• "make today delicious" .
• We make delicious foods you can feel good about. Whether
watching your weight or preparing to celebrate, grabbing a
quick bite or sitting down to family night, we pour our hearts
into creating foods that are wholesome and delicious.
• Mission Statement:
• “Cadbury means quality”.

8. Product Planning Cycle:

9. Strategies Of Cadbury:
• 4 P strategy.
1. Place of Production.
2. Products.
3. Pricing.
4. Promotion.

10. SWOT Analysis: