Spot-Us Online provides social media marketing and online optimization solutions. It was founded in 2010 by Saboohi Khan to help businesses improve their online visibility and attract customers through social media and internet marketing. The company develops customized social media strategies and packages that include optimization of Facebook, Twitter, LinkedIn, YouTube and Pinterest as well as other services like website development, video marketing, and reputation management. Spot-Us has helped over 150 clients grow their online presence through Facebook fan pages and other channels.

1. Get Seen Online Or Get Left Behind..!

2. SOCIAL MEDIA MARKETING
SOCIAL MEDIA OPTIMIZATION

4. The Right Solutions
To Get Your Business
Seen Online

5. www.facebook.com/SpotUsOnline

6. SOCIAL MEDIA BUSINESS
COMPANY PROFILE
Spot-Us Online was set up in early 2010 by Saboohi Khan the Managing
Director and an Internet Strategy Consultant. Saboohi was born and educated
in London and holds a Business Administration and Marketing degree, as well
as a UK Chartered Institute of Marketing, Digital Marketing Diploma. She has 15
years Corporate Marketing experience and has held the position of UK
National Marketing & Campaign Manager with HSBC Bank.
Spot-Us Online develops and delivers “Smart Online Marketing Strategies &
Solutions” for small, medium sized businesses and professional individuals in the
Middle East, to drive their Online Marketing & Social Media Marketing
presence.
The Company knows that in today’s economic times, Social Media and
Internet Marketing is the fastest and most interactive way of marketing a
company’s brand and business. Spot-Us Online’s aim is to help businesses
improve their visibility and attract their target audience by helping them
develop a credible brand online and drive more profitability by using Internet
Marketing.

7. Watch Why Social Media
Is Word Of Mouth Marketing
On Steroids..!
View Video Here! http://www.spotusonline.com

8. We Will Help You…

9. SOCIAL MEDIA BUSINESS
OUR ONLINE SOLUTIONS
Our Online Marketing Solutions:
•! Social Media Packages like Facebook, Twitter, LinkedIn, YouTube & Pinterest etc.
•! Facebook Applications and Viral Campaigns
•! Social Media Branding Packages
•! Management & Expansion Packages
•! Article Marketing
•! Video Viral Marketing
•! Online SEO
•! Website Development
•! Mobile Marketing
•! Online Reputation Management

10. “ Bespoke Hands Off
Marketing Service
“
1. We deliver Proven Social Media Marketing strategies by way of
physical implementation through consulting and knowledge
transfer.
2. We help businesses rapidly grow their online presence, by saving
them time and money by not making classic online mistakes and
freeing them up to do what they do best – run their own business.

11. FACEBOOK BUSINESS PAGE
Clients We Have Worked With….

13. Over the last 2 ! years we have
Implemented over 150
projects…..

14. Helped Clients Achieve……
750,000+
FANS
60,000+
Engaged
Fans

15. www.facebook.com/SpotUsOnline

16. THE FACTS & THE STATS…

19. From Now Until 2020
3 Billion New
People Will
Be Online

23. “
Word of mouth marketing
has always been important.
Today its more important
than ever because of the
“
power of the internet.
JOE PULIZZI & NEWT BARRETT!
AUTHORS OF GET CONTENT GET CUSTOMERS!

25. www.facebook.com/SpotUsOnline

26. www.facebook.com/SpotUsOnline

27. 175
www.facebook.com/SpotUsOnline

28. www.facebook.com/SpotUsOnline

29. www.facebook.com/SpotUsOnline

30. 800
Million Users
www.facebook.com/SpotUsOnline

31. www.facebook.com/SpotUsOnline

32. www.facebook.com/SpotUsOnline

33. www.facebook.com/SpotUsOnline

35. HOW WE HELP

36. SOCIAL MEDIA OPTIMIZATION
Project
Optimization Stages
1. SEO Optimize all elements of the
Social Profiles to Drive Google
search results
2. Install Custom Apps
3. Refine all branding
4. Ongoing Social Management:
Fan Building – Engagement –
Daily Social Monitoring

37. KEYWORD OPTIMIZATION
So Did You Know Google NOW FAVORS FRESH
CONTENT"-"
Google Changed their Algorithm back in
November 2011, It changed the way it indexes
websites and delivers search results such that
relevancy, or capacity for ranking - will rely
more!heavily!on the indexing date & content
freshness."
That mean’s 35% of ALL Google search !results,
from the entire WEB will be driven via Social
Network Sites as they are deemed Up to Date
& Fresh Content

38. ALEXA GLOBAL TOP SITES

39. ALEXA GLOBAL TOP SITES

40. ALEXA UAE TOP SITES

41. Client Case Study
Small Business – Very Small
Budget
We only implemented the
SMO stage for her page 12
months ago.
All her Wedding Flower
Enquiries and Business is
being generated via FB
Google Search Results.
Keyword Optimized: Dubai
Wedding Flowers
No other SEO or Marketing
activity being carried out

42. Our Project Features…

43. CUSTOM TOOLS: EDITORIAL CONTENT CALENDAR
• Editorial Calendar Development: All Content Researched & Delivered a complete guide on content
posting guidelines, frequency, content, language, preferred research sites. Actual relevant content,
quotes, articles, videos & photos
• Campaign Creation - That Get Shared - To Kick Start Viral Marketing
Campaigns like – Getting more fans involved, get the fun factor going & for your Marketing
activity to go Viral
• Optimum Time & Day of the Week For Posts - The tool does all the work for you, once the content has
been researched by me and then signed off by yourself
• Viral Content to get all users comment on items, that activity is pushed out into their stream (profile
wall and their friends’ News Feeds), which creates Valuable Viral Visibility for your fan page.
• 7 -14 Posts per Week – Maximum of 2 per day– Content Structure & Ideas of Posts Provided in Your
Custom Editorial Guide
• Client Content Delivery Day – Outside of general posts

44. 3. EDITORIAL CONTENT CALENDAR
YOUR COMPLETE SOCIAL MEDIA EDITORIAL POSTING MANUAL &
CONTENT RESEARCHED AND AUTOMATED

45. FACEBOOK BUSINESS PAGE
5. NAVIGATION TABS & WALL CONTENT
Custom Navigation Tabs – Built
• Welcome Tab, Fan Offer for New fans – This is called - Fan Gateing Encouraging Likes and
Interaction on the Page with a built in Share Function
• Twitter Profile - Integrating your Twitter Page – Posting Live Twitter Feed Right to your FB Page
• YouTube Channel Tab - Stream through your videos directly into Facebook
• Other Tabs Like Slide Share/ Picasa and many more available these can be discussed to implement
the best option
• All Software Installed & Configured
• Hyper Link all content to main website to increase web Traffic
All Applications Are Dynamic & Content Aimed At Powering Google Searches
And Also Redirecting Visits Back To The Company Website

46. SOCIAL MEDIA OPTIMIZATION
Sophisticated Enterprise Platforms to
Reports & Analytics Post at Optimal times and provide
Reports & Analytics
We’ll Tell you the
BEST TIME OF DAY
to post for your
page

47. FACEBOOK OPTIMIZATION
CUSTOM APPLICATION TABS
Welcome
Upload a Fan Gate image
or message for a
customized landing page.
You only get one shot to
Deal Share get a fan’s attention! Sign Up
Create and launch a viral
deal on your Facebook Create contact forms,
fan page where you can online surveys, and
set the number of invitations to capture
registrations required to valuable information
unlock a directly from
group discount your fan page.
"
! !

48. FACEOOK BUSINESS PAE
Monthly Maintenance Plans Monthly Page Expansion & Advertising
Plans
Facebook Ongoing Management Facebook Ad Campaign Activation & Management
•! Ongoing content research and posting •! Design Facebook Ad Graphic
•! Monthly Management of all Social Media pages •! Develop Ad Copy
•! Updating all aspects of the each profile page •! Link into Custom Applications
•! Live Posts – Min 5 posts per week •! Set Ad Parameters & Target Reach
•! Technical Support •! On-going Ad Management while LIVE
•! Creative Support
•! Campaign Strategies & ideas

49. CASE STUDIES

50. www.facebook.com/SpotUsOnline

51. www.facebook.com/SpotUsOnline

52. Mumzworld.com
Clients
Before

53. Clients Mumzworld.com After SMO
Started from 17,000 LIKES
to 33,400 LIKES

54. Case Study
Fun Engaging Content Ideas
Researched & Posted.
805 people Liked &
104 people shared
Great Brand virility

55. Case Study
Fun Engaging Content Ideas
Researched & Posted.
6,400 people Likes &
1,309 people shared.
Great Brand virility

56. FACEBOOK OPTIMIZATION
PAGE
FACEBOOK AD’S
AD CAMPAIGNS
THAT TARGET
1.! AUDIENCE GROWTH
2.! AWARENESS
3.! ENGAGEMENT
4.! CONVERSION
7 DIFFERENT AD
MARKETING METHODS
IMPLEMENTED

57. FACEBOOK BUSINESS PAGE
Custom Welcome Pages
Fan Gating to ensure you Capture
every FAN LIKE.
VIRAL SHARE BUTTON – Pre fill your
Marketing Message to share here.

58. FACEBOOK BUSINESS
PAGE
WELCOME GRAPHICS
CUSTOM WELCOME IMAGES
All new fans land on the
Welcome Page as default.
Its called: “Fan Gating’ encourages
every new fan to LIKE the page
before they view your content.

59. FACEBOOK BUSINESS PAGE
Customer Engagement
Facebook page taken from
just 109 likes to nearly 6,214
Page is already generating
direct sales leads &
enquires
www.facebook.com/SpotUsOnline

60. FACEBOOK BUSINESS PAGE
Customer Engagement
Direct Sales, leads &
enquires from the
Facebook & Twitter
Activity

61. Case Study Custom Wall Slides
Fun Engaging Content
Ideas Researched &
Posted.
834 people Likes

62. FACEBOOK BUSINESS PAGE
Customer Case Study
Before -American Academy
with 217 LIKES

63. FACEBOOK BUSINESS PAGE
Customer Case Study
American Academy
of Cosmetic Surgery Hospital
Started from 217 LIKES to 12,700 LIKES

64. FACEBOOK BUSINESS PAGE
6. Customer Engagement Fan questions on how much a
treatment cost and where they
can have this done –
This is a AED 3,500 per session
treatment

65. Case Study
Custom Wall Slides
Engaging Content
Ideas Designed &
Posted

66. FACEBOOK BUSINESS PAGE
Customer Case Study
Before - Mizany.com

67. FACEBOOK BUSINESS PAGE
Customer Case Study
After – Mizany.com

68. Wall Posts

69. LIVE APPLICATION PAGE
FACEBOOK BUSINESS

70. FACEBOOK BUSINESS PAGE
Customer Engagement
Strong Fan
Engagement
403 Fans BUT 3,677
People Talking about
the brand – purely
from the content
posted

71. Facebook Banners PAGE
FACEBOOK BUSINESS

72. FACEBOOK BUSINESS PAGE
Facebook Apps
Targeted Landing
Page to drive Fans for
their products with an
Offer..!

73. FACEBOOK BUSINESS PAGE
Facebook Apps
Targeted Landing
Page to drive Fans for their
products with an Offer..!

74. FACEBOOK BUSINESS PAGE
Client Testimonial

75. FACEBOOK BUSINESS PAGE
Customer Case Study
Fan page taken from
2,000 Likes to over 125,000

76. FACEBOOK BUSINESS PAGE
6. Customer Engagement
Facebook Page Engagement
233 Comments – 2,218 Post Likes

77. FACEBOOK BUSINESS PAGE
Customer Engagement
Cisco Middle East
Live Event at Atlantis Hotel
2012 connected to Online
Social Media activity.
Connecting Offline
to Online

78. FACEBOOK BUSINESS PAGE
Customer Testimonial

79. TWITTER PROFILE
What We Provide:
!
•! Page Professional Set Up
•! Custom Branded Background Graphic
•! Professionally optimized profile copy
•! Page Editorial Content
•! 4 x Outgoing Direct Messages to Followers
•! Add 20 target profiles to Follow
•! Follower Management & Automation Tools
•! Facebook - Integration
•! *Monthly Expansion Plan – Add Followers looking for your products
•! *On-going Follower building with Management & Expansion Package only
!
The Key:
!
The ability to grab followers that are your ideal customer – 5,000 prime
customers from 10 key Twitter pages for your brand – On-going Follower
Expansion continued in the Twitter Management Plan.
"

80. YOUTUBE CHANNEL Over 4 Billion Videos Viewed Per Day
•! Largest Video Site on the Web
DID YOU KNOW? •! World’s 2nd Largest Search Engine
•! 167 Million Daily YouTube Views in MENA REGION
•! With 90 Million in Saudi Arabia
Company YouTube Channel Set Up
•! Optimized Profile Copy
•! Branded Background Graphic
•! Integrated into Facebook
•! Optional *Corporate Video & Viral Video Marketing also
available
•! YouTube Channel Ads Setup
•! Custom Playlists Added – Keyword or Services Related
•! All existing video’s correctly – Optimized with Title
Descriptions & Keyword Tags – for Google search purposes

81. GOOGLE PROFILE
PROFESSIONAL SETUP
Google Profile
• Google Plus Profile
• Google Plus Profile Professional Set Up
• Google Plus Optimized Profile Copy
• Profile Connected to Company Website & Social Media
Profiles
• Picasa Account – Google Plus Image Content
Picasa Web Channel – Within Google profile
• Set Up a Picasa Web Channel
• Part of Google so ranks 1st, photo site within Google
• Drives Google searches as the albums are public
Descriptions written on images to drive traffic to website
content provided by company
Chelsea Tower Apartments – 3rd September 2011

82. PINTEREST PROFILE
Excellent Visual Social Media Network:
This has been a network that is growing at an exponential rate, with
25 Million users since 2010. Fantastic Traffic Driver to your Website- blog or
FB Page

83. “ Enabling You To
Connect & Engage “
Your Target Audience

84. SOCIAL MEDIA BUSINESS
“ Marketing isn’t magic.
There is a science to it.
“
DAN ZARRELLA, SOCIAL MEDIA SCIENTIST HUBSPOT
Chelsea Tower Apartments – 3rd September 2011

91. THE NEXT STEPS
• We will arrange a follow-up meeting go through each aspect of the plan,
answer any questions
• Advise us on which elements you wish to include as part of the Project
• Agreed Project terms & conditions document will be drawn up once all
elements of the project have been agreed
Ps. Note:
• This gives you a detailed view of all the elements available to drive your
Online Marketing forward.
• We have purposely structured the project options and payment terms this
way to make it affordable and an easy approach to get you started

94. THANK YOU
Please get in touch:
Saboohi@SpotUsOnline.com
www.SpotUsOnline.com
+971 50 450 3613