This document thanks unnamed individuals for allowing the use of their pictures in an educational presentation. It then provides a brief biography of Syed Abdul Basit identifying him as a telecom professional, marketer, and mobile VAS expert. The rest of the document contains short sections defining terms like SOLOMO and considering the differences between mobile, location and social. It outlines six elements of each: mobile devices have apps and sensors, location has position and proximity, and social has close friends and sharing platforms.

2. I like to thank
all those unknown individuals/entities
whose pictures
I have used for making this presentation
for educational purposes.

3. Syed Abdul Basit
A Telecom Professional
Marketer
Mobile VAS Expert

12. Definition

14. Major players

15. The only really useful communications tools
are those that create better relationships

16. •
•
•
•
•

20. SOLOMO ?

22. Consider the Differences…
vs.

24. SoLoMo (n)
Situated
experiences,
enabled by
mobile,
shared with
others

25. From 6 of Separation  Always Connected


26. Six Elements of Mobile
Devices Broadband
Apps Internet
Sensors Cloud

27. Six Elements of Mobile
Devices Broadband
53%
US subscribers own smartphone1
Apps 1.2B
Apps downloaded 12/25-12/312
Internet
Sensors 90%
Keep smartphone w/in arms length3
Cloud
Sources: 1 Pew Research; 2 Flurry; 3Edison/Arbitron

28. Six Elements of Location
Position Place
Context Vicinity
Things Proximity

29. Six Elements of Location
Position Place
74%
US smartphone owners use their
phone to get real-time location info1
Context 60%
Search on their smartphone daily2
Vicinity
Things
20x
Mobile users 20x more likely to click Proximity
on a map than desktop users3
Sources: 1 Pew Research May 2012; 2 Google; 3Razorfish

30. Six Elements of Social
Close Networks
Friends
Content Platforms
Sentiment Sharing

31. Six Elements of Social
Close
Friends
1 in 7
Facebook accounts for
Networks
1 in 7 mins. spent online1
Content $1B
Facebook has agreed to
Platforms
pay for Instagram2
Sentiment 2.5x
LTV of a visitor referred from
Sharing
Facebook vs. Google3
Sources: 1 Comscore; 2 Flurry; 3Ben Elowitz (Wetpaint)

32. Mobile Tsunami

33. Mobile Location Social
X X

36. you
@SyedAbdulBasit