Two years ago, Notion was just 10 people building a product that had a few dozen diehard fans. Since then - realizing the power that even a small user community can have - the company has launched Ambassador, Consultant, Affiliate, and Influencer programs that have become the fire in a powerful, global growth engine driving content, conversions, and revenue. In conversation with Hustle Crew's Abadesi Osunsade, Ivan will share how he thinks about community as one of Notion's unfair advantages, and how and why this has been a game-changer for the business.
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Winning at Enterprise through Community Building with Notion
1.
2. Winning at Enterprise by
Building Community
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Abadesi Osunsade
VP Global Community
Brandwatch
@Abadesi
Ivan Zhao
Co-founder & CEO
Notion
@ivanhzhao
3. Notion & the
Enterprise
How we think about this audience
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4. Building Community
Starting with ambassadors & champions
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5. Community &
Enterprise Growth
Tactical advice and observations
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6. Looking ahead
How this strategy grows
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7. How to invest in community to drive enterprise...
1. Don’t take ubiquity for granted. Every touch point matters.
2. Enable storytelling. This is how you appeal to enterprise too.
3. Always add value. Align your goals with the community’s.
My Top Takeaways
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8. THANK YOU
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