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Winning at Enterprise by
Building Community
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Abadesi Osunsade
VP Global Community
Brandwatch
@Abadesi
Ivan Zhao
Co-founder & CEO
Notion
@ivanhzhao
Notion & the
Enterprise
How we think about this audience
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Building Community
Starting with ambassadors & champions
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Community &
Enterprise Growth
Tactical advice and observations
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Looking ahead
How this strategy grows
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How to invest in community to drive enterprise...
1. Don’t take ubiquity for granted. Every touch point matters.
2. Enable storytelling. This is how you appeal to enterprise too.
3. Always add value. Align your goals with the community’s.
My Top Takeaways
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THANK YOU
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Winning at Enterprise through Community Building with Notion

  • 1.
  • 2. Winning at Enterprise by Building Community Do not place text, or graphics in any of the red space Your faces will be here Logo Overlays will be here DO NOT DELETE SaaStr Team will delete these guides in review. Abadesi Osunsade VP Global Community Brandwatch @Abadesi Ivan Zhao Co-founder & CEO Notion @ivanhzhao
  • 3. Notion & the Enterprise How we think about this audience Do not place text, or graphics in any of the red space Your faces will be here Logo Overlays will be here DO NOT DELETE SaaStr Team will delete these guides in review.
  • 4. Building Community Starting with ambassadors & champions Do not place text, or graphics in any of the red space Your faces will be here Logo Overlays will be here DO NOT DELETE SaaStr Team will delete these guides in review.
  • 5. Community & Enterprise Growth Tactical advice and observations Do not place text, or graphics in any of the red space Your faces will be here Logo Overlays will be here DO NOT DELETE SaaStr Team will delete these guides in review.
  • 6. Looking ahead How this strategy grows Do not place text, or graphics in any of the red space Your faces will be here Logo Overlays will be here DO NOT DELETE SaaStr Team will delete these guides in review.
  • 7. How to invest in community to drive enterprise... 1. Don’t take ubiquity for granted. Every touch point matters. 2. Enable storytelling. This is how you appeal to enterprise too. 3. Always add value. Align your goals with the community’s. My Top Takeaways Do not place text, or graphics in any of the red space Your faces will be here Logo Overlays will be here DO NOT DELETE SaaStr Team will delete these guides in review.
  • 8. THANK YOU Do not place text, or graphics in any of the red space Your faces will be here Logo Overlays will be here DO NOT DELETE SaaStr Team will delete these guides in review.