The document discusses how content marketing helped Ahrefs grow to $100M in annual recurring revenue (ARR). It covers the role content marketing played in Ahrefs' growth, how to measure the return on investment (ROI) of content marketing, and how to create high-ROI content if an organization is not already measuring ROI. The document also shares learnings from an operator turned venture capitalist on scaling from Silicon Valley to Asia-Pacific and growing from $0 to $100M ARR.

1. The Approach To Content Marketing That Helped
Ahrefs Grow to $100M ARR
Tim Soulo
CMO & Product advisor
Ahrefs
@timsoulo

6. So what role did
content marketing
play in our ARR
growth?

9. How to measure
the ROI of content
marketing.

62. How to Create
High-ROI
Content?
(if you’re not measuring ROI)

85. Thank You

86. 5 Learnings From An Operator Turned VC,
from Silicon Valley to APAC and from 0 to
100M ARR
86
Dan Weirich
General Partner & CFO,
COO & Board Member
Carbide Ventures and Treasure
Data, Inc.