a helicopter view on the internet consumption of Indian youth.

1. Internet addiction of today’s youth

2. I’m Raj and I RUN c2w

3. The children now love luxury ; they have bad manners ; contempt for authority ; they show disrespect for elders and love chatter in lace of exercise. Children are now tyrants , not the servants of their households. They no longer rise when elders enter the room . They contradict their parents , chatter before company, gobble up dainties at the table, cross their legs and tyrannize their teachers ….. Socrates 460 BC

5. Communicating Consuming Creating What are they doing?

7. Communication or Exhibitionism?

8. THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES

10. WHOSE MATING RITUALS HAVE CHANGED ASKING OUT ON CHAT BREAKUPS USUALLY HAPPEN ON SMS

11. ‘ WHEN I’M IN LOVE I’LL SHOUT IT ON SNS!’ AND SMS

12. AS THEIR WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION THEY ARE MULTI ‘MEDIA’ TASKERS

13. HORIZONTAL VS VERTICAL

14. NEWS HAS BECOME Youtube Blogs Micro Blogs

15. THESE DIGITAL NATIVES LEVERAGE TECHNOLOGY FOR FREE STUFF Software Music Movies Games

16. WHO FLOCK TO SERVICES WHICH MAKE THEIR LIVES CONVENIENT

18. AS THEY TREAT CONTENT AS COLLABORATIVE The ‘Control C Generation ’

19. >10,000,000 views

20. SO EVERYTHING MUST BE CUSTOMISABLE

21. BRANDS WHO INTRIGUE THEM WITH SOCIAL CURRENCY WIN Cool Forwards Badges and Titles Votes

23. Save The National Animal

24. THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES

28. THANK YOU [email_address] 9820322572