COMM2322: Production Project 1 (PP1), 2013. (C) RMIT Media & Communications. Project Presentation for TAKEN Productions.

1. Tessa Wallis – DIRECTOR/writer
Nikita Melwani – PRODUCER/website
Evan Grizos – WRITER/ideas
Kai Ebato –
CINEMATOGRAPHER/editor
Antoninho Bernardino –
SOUND/videos
PRESENTS

2. WHAT IS “EXEGESIS” ?

3. OUR PLATFORM MAP

4. PLATFORMS USED

5.  Goals, role allocations and timeline shaped our structure for the - crucial!
By doing so, this helped us create a successful transmedia storytelling
piece, that was:
+ A unified story experience.
+ Told across multiple platforms.
+ With no redundancy between media.
INSIGHT

6. STEP 1: CREATING THE STORY
Sanity/Reality
Fear/Anxiety
Discovery
Horror
Psychologic
Drama
Mystery

7.  Market Research=
survey sent out to
students via Gmail.
 18 total responses.
 ‘YouTube’ people’s
preferred choice for
videos.
 ‘Weebly’ for additional
content.
STEP 2: MARKET RESEARCH

8. STEP 3: OUR HOOK - TRAILER
To watch, please go to:
http://www.youtube.com/watch?v=7nvmBos7
MX0

9. Major process steps
 Step 1: Teaser trailer
 Step 2: Shoot episodes
 Step 3: Step 3: Develop website/Weebly
page
 Step 4: Create sound map for original
website
 Step 5: Edit episodes/upload onto
Korsakow for beta-test.
 Step 6: Create Wix website
 Step 7: Re-edit episodes, upload onto
YouTube
 Step 8: Re-do sound map/Post onto Wix
 Step 9: Embed episodes onto Wix
website
 Step 10: Finalise rest of the content on
website and Weebly.
STEP 4: PROCESS OF “MAKING”

10. Major problems that arose from beta
testing
 People were confused as to who
Ellie was.
 It wasn’t quite clear what the sound
page was, people wondered why
and where they were.
 People found the content in the
sound map too easy to find.
 There weren’t enough images on the
Tumblr site.
 Audio on videos was a little low.
STEP 5: PROBLEM S
ENCOUNTERED

11. STEP 6: FINAL SOLUTION
 Removing, adding and
testing.
 Scrapped our CS6
Dreamweaver website
& Korsakow (made
navigation and life a
lot easier).
 Added more content
to support character
progression and story
development.

12. FAILURES & SUCCESSES
1. Cutting of Facebook, posters and
aggregation site [these didn’t form part of a
driving transmedia narrative with effective
platforms].
2. Using Dreamweaver to make a website.
3. Always opt for a twenty-year old with a
fake beard to play an old man.
4. Korsakow is silly.
1. Our videos are kickass.
2. Our platforms add
something new in a new way.
3. Finally working out how to
make a website.

13.  1. Plan, plan, plan.
 2. Know the story so it’s
easier to work out how
the narrative will flow
across the platforms.
 3. Experiment like crazy
scientists.
 4. Get other people to
test it.
INSIGHT – WHAT DID WE LEARN?

14. THANKS FOR
LISTENING!