8. Example Timeline Pre-Opening Opening Weekend Week 3 Week 4 X X X X X X X X Week 2 Direct Mail Mall Media Newspaper Radio Media vehicles: May include window barricades, window clings, kiosks, mall signs OFFER 1: Free Lip w/any purchase, Free Goldie Bag w/ samples w/$30 purchase OFFER 2: Free Lip w/any purchase Media Vehicle Support (Brand Message) Offer 1 Redemption Offer 2 Redemption Offer 2 Redemption Offer 2 Redemption Media Vehicle Support (Brand Message) Mail In Home 1 wk. ahead Offer 1 Message Offer 1 Message Offer1 Message