A lightning talk by S2E Founder, Whynde Kuehn, at the BA Guild Business Architecture Innovation Summit in March 2019 on the importance of illustrations, graphic recording and facilitation, and storytelling as a part of business architecture.

1. JUST

4. 10%
20%
80%
??
Fast Company: Why We’re More Likely To Remember Content With Images And Video

6. ONE:
Illustrations by James Jones

7. TWO:
Webinar by Whynde Kuehn for Cutter Consortium;
illustration and creative interpretation by Sarah Greer
Graphic
Recording

8. TWO:
Illustrations by Michael Pemberton
Graphic
Facilitation

9. Content by Tamara Park and StoryNow; illustration by S2E Transformation Inc.
STATUS QUO (A.K.A. STASIS)
CONTEXT /
OPENING SCENE
INCITING INCIDENT
CONFLICT
CLIMAX
THE CHOICE
QUEST
STATUS QUO (A.K.A. STASIS)
The survivable reality that the
protagonist is currently
experiencing.
INCITING INCIDENT
The disruption that causes the
protagonist’s reality to shift.
CONFLICT
This is the Messy Middle where the
protagonist encounters one challenge
after another that try to block them
from reaching the desired goal.
Challenges
intensify the
closer the
protagonist gets
to the oal.
DENOUEMENT
Business architects help
organizations pause to
assimilate their own story,
to celebrate the success
or soak in the lessons of
failure.
CLIMAX
The reality that is
a grand success or
spectacular failure.
QUEST
The hero’s journey to
solve a problem or
chase a goal.
THREE:

10. THREE:
“Business architects play a vital role as the guide within an organization’s story. They
make order out of chaos and create a path to transformation.”
Content by Tamara Park and StoryNow; illustration by S2E Transformation Inc.

11. Photo by Klim Sergeev

12. “THE STORIES WE TELL LITERALLY MAKE THE
WORLD. IF YOU WANT TO CHANGE THE WORLD, YOU
NEED TO CHANGE YOUR STORY. THIS TRUTH
APPLIES BOTH TO INDIVIDUALS AND TO
INSTITUTIONS.”
- Michael Margolis
“AS BUSINESS ARCHITECTS, WHEN YOU HELP AN
ORGANIZATION CHANGE THEIR STORY – YOU ARE
ACTUALLY CHANGING THE WORLD.”
- Tamara Park

13. http://bit.ly/s2e-seeing-is-believing
(Presentation Design + Graphic Recording and Facilitation + Storytelling)