2. Contents
• McDonald’s History
• Select Location of McDonald’s
• Safety of Food in China
• Taste of McDonald’s in China
• McDonald’s business
3. McDonald’s History
• In 1978, China embraced the openingup and
reform policy.
• In 1990,McDonald’s first opened in China.
• In2005 McDonald’s is very successful, because
car owners in China explode.
4. • In 2006, McDonald’s signed an agreement
with the Chinese state oil company, Sinopec
for opening it stores at any of Sinopec’s new
and existing gas stations.
5. Select Location of McDonald’s
McDonald’s has possible to make stores at not
achieving the economic development place.
Because China economy grow at an explosive
speed. McDonald’s carefully conduct research
and make stored at cleared standard place and
McDonald’s makes it possible to generate big
profit in China.
6. Safety of Food in China
Naturally taste convenience and price are
important, but especially food of safety is
important in China.
Side of safety of food of McDonald’s is one of
advantage.
7. Taste of McDonald’s in China
McDonald’s in China must suit Chinese taste
little by little.
McDonald’s conduct various research about
Chinese taste.
From these research, McDonald’s generates new
menu that is sold in all over the world.
8. McDonald’s business
McDonald’s restaurant founded in 119countries.
Operates more than 34.000 restaurant in the
world. Offer both counter service and drive
though service.
9. Summary
Foreign company should conduct various
research about place.
Beside all that ,foreign company must generate
benefit to the fullest.
10. Reference
McDonald’s has a big appetite for China
http://www.nbcnews.com/id/26226387/ns/busi
ness-cnbc_tv/t/mcdonalds-has-big-appetite-
china/
