2. Overview
July 1, began full-scale optimism has been
preparing since 2010 "into English the official
language of the house." President Hiroshi
Mikitani is met in Tokyo prior to this, I told the
past achievements and future prospects of the
project. Full length interview will be conducted
in English, after the presentation was a series
of questions as well, such as from foreign jour-
nalists.
3. What doing?
Rakuten employees will be required to use
English in all internal presentations, documents
and memos.
Internal company emails will use English.
TOEIC TEST
4. Mr. Mikitani profile(1)
President of Rakuten Hirosi Mikitani
Profile:Born in Kobe, Hyogo Prefecture. Hyo-
gokenritsuakashikotogakko graduated in 1983,
graduated from Hitotsubashi University in
1988, He joined the Industrial Bank of Japan
(currently Mizuho Corporate Bank). And re-
turn home, and has an MBA from Harvard
Business School completed in 1993.
5. Mr. Mikitani profile(2)
Appointed Chairman left the bank, and then
founded optimism. TripAdvisor Popularity In-
dex # 8 was reported in a Japanese millionaire
Forbes ranking, and $ 3.8 billion in 2008 and
are held (about 400 billion yen) in 2009, # 7 $
3.6 billion (about 338.4 billion yen) # 182 in
the world rankings (U.S. $ 464.8 billion) about
$ 5.6 billion, ranking, in 2010 ranking, in 2011
in the ranking millionaire Japan ranked fifth to
sixth place $ 4.7 billion (U.S. $ 427.7 billion
approximately) to Ingestion.
6. Worker's Goal
Achieving certain scores in the TOEIC, or the
Test of English for International Communica-
tion, will be required for promotion, Rakuten
spokesman Megumu Tanefusa said. The range
of required TOEIC scores is from 600 to 750
depending on job title.
7. Problem
Some people are prescribed the number of
"retirement" "leave" "demoted" to a lack of I
just can not concentrate at all to study in focus
...
Score of 600 points in the general staff TOEIC,
assistant manager class is 650 points, the level
of English language proficiency is required for
company employees, has become a director
class 750. If you do not meet the provisions of
the score for each job grade, "disposal" of de-
motion or salary reduction of 10% I've been
waiting for.
8. Outcome
Mikitani president "more than 80% of internal
meetings are now conducted in English al-
ready," and just two years from the announce-
ment of the project. In addition to improved to
694 points from 526 points, average TOEIC
score of executive employees is said to have
earned more than 800 points all.
9. Comment
Rakuten has also acquired foreign companies,
including Buy.com Inc. in the United States,
and it has a major stake in a joint venture with
Baidu Inc. in China. But the degree to which
English is necessary at Rakuten is far lower
than companies like Nissan and Nomura, and
thus critics say it is questionable whether Ra-
kuten employees' commitment will last.
