1. How Rakuten is planning to run
their entire business in English?
ｓ１１８００４３
Mitsuru Abe

2.  What Rakuten
 Global expansion
 Official Language
 Official Language
 Rakuten all English
 English
 TOEIC score
 Rakuten bisiness
 Reference
Outline

3.  Rakuten, Inc is a Japanese electronic commerce and
Internet company based in Tokyo, Japan . Among its
numerous online properties, its flagship B2B2C e-
commerce platform Rakuten Ichiba is the largest e-
commerce site in Japan and among the world's largest by
sales.
What Rakuten

4.  2005 - Rakuten bought New York City.
 2011 - After launching Indonesia 's Rakuten Belanja
Online, a joint venture in June the group continued its
global growth the same month, snapping up Brazilian e-
commerce firm Ikeda.
 2012 - Rakuten bought Canadian e-book reader
company Kobo in January.
Global expansion

5.  Major Internet shopping site operator Rakuten Inc. said
English will become its official language by the end of
fiscal 2012, as the company expands aggressively
overseas.
Official Language

6.  The Rakuten group has 6,000 employees globally, of
whom about 400 are non-Japanese, spokesman Naoki
Mizushima said. The firm doesn't keep track of how
many non-Japanese it has in Japan, while the 16 board
members at its headquarters in Tokyo are all Japanese,
he said.
Rakuten all English

7.  Tokyo-based Rakuten this year has encouraged the use
of English among its employees. For example, Rakuten
executives now deliver their presentations in English,
while documents distributed at executive and other
meetings must also be written in English.
English

8.  Achieving certain scores in the TOEIC, or the Test of
English for International Communication, will be
required for promotion, Rakuten spokesman Megumu
Tanefusa said. The range of required TOEIC scores is
from 600 to 750 depending on job title, but workers in
the lowest two levels don't need TOEIC scores, he said.
TOEIC score

9.  The group's 2010 annual report shows that its online
shopping business, Rakuten Ichiba, was Japan's largest
online shopping mall, offering customers more than 95
million products from about 40,000 merchants.
Rakuten bisiness

10.  http://www.asahi.com/english/TKY201007010404.html
 http://www.japantimes.co.jp/news/2010/07/16/news/rak
utens-all-english-edict-a-bold-move-but-risky-too/
 http://ajw.asahi.com/article/economy/business/AJ201206
300064
Reference