1. How McDonald's run
their business in China?
ｓ１１８００４３
Mitsuru Abe

2.  What McDonald's
 McDonald's in China
 Problem
 How many McDonald's restaurants
 McDonald’s franchises in China need 5 years to break even
 The McCaffe renovation which expands the network towards
middle class comfort
 References
Outline

3.  McDonald's Corporation is the world's largest chain of
hamburger fast food restaurants, serving around 68
million customers daily in 119 countries.
 Headquartered in the United States, the company began
in 1940 as a barbecue restaurant operated by Richard
and Maurice McDonald; in 1948 they reorganized their
business as a hamburger stand using production line
principles.
What McDonald's

4.  There are more 960 McDonald's restaurants in China
and more 60,000 employees.
 McDonald's chain stores in China will increase more
and more, because U.S. population is 300 million and
home to 13,000 restaurants, in contrast, China
population is 1.3 billion.
McDonald's in China

5.  It has become fuss found that chicken was administered
excessive growth hormones or antibiotics McDonald in
China were used.
 Suspicion that diversion to food disease in poultry
companies are exporting processed chicken products in
Japan were reported.
Problem 1

6.  How the chicken that have been drugged is carried into
the McDonald's has been coverage in China.
 Growth hormones and antibiotics was below the
reference value results of the inspection. Drug but there
is a possibility of antiviral drugs that are not allowed is
detected.
Problem 2

7.  McDonald's China website lists 759 different store
locations. The website also claims that there are 693 "24
hour" service locations but the list provided only had
344 locations. Forbes claims that there are "875 retail
outlets across China"
How many McDonald's restaurants

8.  McDonald’s franchises in China may need up to five years
before they break even, according to the Shanghai-based First
Financial Daily.
 Chinese investors interested in taking up a new McDonald’s
franchise must pay an initial fee of 2 million yuan ($320,000)
and must also pay for the building itself, equipment and other
additional costs, including monthly franchising operations
and advertising fees.
McDonald’s franchises in China need 5
years to break even

9.  McDonald's has been attracting Chinese middle class
members and youngsters who enjoy the scent of
American culture. New designs in some of China's
McDonald's branches are making the chain a stylish
adult location, a step which reinforces the differences in
the way this fast-food chain is treated in China and in
the west.
The McCaffe renovation which expands the
network towards middle class comfort

10.  http://www.mynewsjapan.com/reports/1760
 http://en.wikipedia.org/wiki/McDonald%27s
 http://www.thinkingchinese.com/mcdonalds-china
References