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Week10 b
1. How must SONY change its
business strategies for 2010 and
beyond?
s1170048
Susumu Ito
2. Contents
â Introduction of Sony
â Products of Sony
â New Product (PS Vita)
â Reference
3. Introduction of Sony
âSony Corporationis a Japanese multinational
conglomerate corporation.
âIt is the world's fifth largest media conglomerate
measured by revenues.
4. Introduction of Sony
âSony is one of the leading manufacturers of
electronics products for the consumer and
professional markets.
âSony Corporation is the electronics business unit
and the parent company of the Sony Group.
5. Products of Sony
âPlayStation
PlayStation, PlayStation2, PlayStation3, PSP,
PlayStationMove
âVAIO
Sony offers a line up laptops branded as VAIO.
âSony Pictures Entertainment
A marketing executive working for Sony
Corporation created a fictitious film critic
6. Products of Sony
â Sony BMG
it was revealed that Sony BMG's music CDs had
installed a rootkit on the user's computer as a
DRM measure by its creator.
â Digital photography
Sony offers a range of digital cameras, ranging
from point-and-shoot models to digital SLRs.
7. New Product (PS Vita)
âThe PlayStation Vita is a hand held game
console by Sony Computer Entertainment.
âIt is the successor to the PlayStation Portable as
part of the PlayStation brand of gaming devices.
8. New Product (PS Vita)
â Japanese gamers rushed to stores this weekend
to snap up Sony's eagerly anticipated PS Vita, the
sequel to their popular PSP device.
â Around 325,000 units flew off the shelves in
Japan, marking a successful weekend's business
for the Tokyo-based technology firm, the Guardian
reported.
9. New Product (PS Vita)
â The computer game giant has acknowledged
that some PS Vita owners are experiencing
problems.
â It has come out fighting amid rumours.
âSony is hoping that this success will help the
new hand held console compete
10. Reference
âSony Gets Real, Defines Business Strategy For
2010 And Beyond
http://www.sonyinsider.com/2009/11/19/sony-gets-rea
âpro.sony.com
http://pro.sony.com/bbsc/home.do
âSony defends PS Vita glitches as 325,000 sell in
opening weekend
http://www.insidejapantours.com/japan-news/2191/son