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The Literature Review




         s1160132 Shotaro Takeda
Outline
●   What is Mc.Donald's
●   Mc.Donald's History
●   What The Donald McDonald
●   Price of hamburger
●   Different Inner Packaging in China
●   Forbidding Maneuver in China
●   References
What is a review of the literature
●   A literature review is an account of what has
    been published on a topic by accredited
    scholars and researchers.
●   In writing the literature review, your purpose is
    to convey to your reader what knowledge and
    ideas have been established on a topic, and
    what their strengths and weaknesses are.
Gain Skill

●Information seeking:This skill gained ability to
scan the literature efficiently. To identify a set of
useful articles and books.
●Critical appraisal: This skill gained ability to apply
principles of analysis to identify unbiased and
valid studies.
Ask Yourself Questions
●   What is the scope of my literature review?
    What purpose is correct?
●   How good was my information seeking?
    May be information yet-undiscovered.
●   Has my search been wide enough to ensure
    I've found all the relevant material?
    May be good literature still.
Yourself questions each article
●Is it clearly defined? Is its significance (scope,
severity, relevance) clearly established?
 Do not obscurity.
●Could the problem have been approached more
effectively from another perspective?
 Better than one-way argument
●Are the conclusions validly based upon the data
and analysis?
●What data is correct?
Final Notes
●A literature review is a piece of discursive prose.
Summarizing one piece of literature after another.
●If you are writing an annotated bibliography.
 You may need to summarize each item briefly.
 But should still follow through themes and
concepts.
References



●http://www.writing.utoronto.ca/advice/specific-
types-of-writing/literature-review

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The literature review

  • 1. The Literature Review s1160132 Shotaro Takeda
  • 2. Outline ● What is Mc.Donald's ● Mc.Donald's History ● What The Donald McDonald ● Price of hamburger ● Different Inner Packaging in China ● Forbidding Maneuver in China ● References
  • 3. What is a review of the literature ● A literature review is an account of what has been published on a topic by accredited scholars and researchers. ● In writing the literature review, your purpose is to convey to your reader what knowledge and ideas have been established on a topic, and what their strengths and weaknesses are.
  • 4. Gain Skill ●Information seeking:This skill gained ability to scan the literature efficiently. To identify a set of useful articles and books. ●Critical appraisal: This skill gained ability to apply principles of analysis to identify unbiased and valid studies.
  • 5. Ask Yourself Questions ● What is the scope of my literature review? What purpose is correct? ● How good was my information seeking? May be information yet-undiscovered. ● Has my search been wide enough to ensure I've found all the relevant material? May be good literature still.
  • 6. Yourself questions each article ●Is it clearly defined? Is its significance (scope, severity, relevance) clearly established? Do not obscurity. ●Could the problem have been approached more effectively from another perspective? Better than one-way argument ●Are the conclusions validly based upon the data and analysis? ●What data is correct?
  • 7. Final Notes ●A literature review is a piece of discursive prose. Summarizing one piece of literature after another. ●If you are writing an annotated bibliography. You may need to summarize each item briefly. But should still follow through themes and concepts.