1. How must SONY changes its business
S1150091
Tsutomu Sakai
2. Outline
● What is SONY
● History
● Information of technology
● Main products
● Problem
● Environmentally conscious
● Business for the next generation
● Link
3. What is SONY
Sony is a Japanese conglomerate
corporation
headquartered in Tokyo Minato. In
addition, Sony is the world's fifth largest
media corporation, and one of the
leading munufactures of of elecdtronics.
4. History
● 1946 Tokyo Tsuushin Kogyo is established by
Ibuka. (It become SONY.)
● 1950 They product first Tape recorder in Japan.
● 1958 The name become SONY.
● The head of company is build in Tokyo Minato.
5. Information of technology
Sony's technology is devided to seven
categories such as the following.
1. View
2. Imaging
3. Network
4. Storage
5. Listen
6. Intelligence
7. Base
6. Main products of SONY
● Walkman
● Personal Computer(VAIO)
● DVD player
● Desital camera
● Mobile phone
7. Problems SONY has faced.
“How improve game business?”
It is ploblem SONY has faced.
For example
How reduce the cost?
How expand hardware and software
sales?
How do the network service?
8. Environmentally conscious
Sony does improve the envilonmentally
problem.
For example:
*To reduce the greenhouse gas emissions
from Sony group by the end of March 31,
2016.
*To reduce the 30% power comsuption by
the end of March 31, 2016.
9. Business for the next generation.
SONY will products the technology
of low electricity comsumption.
And many people hope that SONY
contribute to improve the problem
on environment.
