1. Mission
Exposing NYC youth to the outdoors to foster personal growth,
inspire and instill a greater appreciation of the natural world

2. Values, Beliefs, and Guiding Principles
• Opportunity
– Every child deserves the opportunity to spend some time
outdoors. Thousands of city youth should have more access to
resources that will help them experience the natural world.
• So far, yet so close!
– We have an abundance of amazing landscape in NYC. There are
National Parks, State Parks, and City Parks that are youth should
have a chance to explore and discover.
• Education
– We must educate are youth about our natural environment.
From identifying animals and birds to learning where are food
comes from. Are goal is to make the youth aware that we are
not separate from, but actually part of the environment.

3. Vision
To promote the personal growth of NYC youth
by direct experience in the outdoors. We will
accomplish this by improving the access to
untapped resources in our backyards.

4. Market/Customer
• Our Target market are NYC youth 3rd grade - High school
• Overworked parents, singles parents, and foster parents
can’t find the time and resources to provide the youth
with essential outdoor experiences that promote a
healthy lifestyle.
• Lack of physical activity is plaguing our kids with physical
and emotional illnesses. The average youth is spending an
average of 7 hours a day using devices such as games,
computers, and mobile devices.
• There is a growing disconnect between the youth and the
natural world to the point where they don’t know where
there food comes from and how pollution will actually
effect them.

5. Product/Service
Urban Trailblazers
• Hiking experience at Harriman State Park or
overnight camping trip to the Delaware Water Gap.
• Exposes NYC youth to the amazing forests of the
Northeast. It will give these kids an unforgettable
experience they will cherish long into the future.
• Will offer this program to other Cultural and Religious
organizations as well as Public and Charter Schools
for a fee. These organizations can offset these costs
by running an Outdoor Project Fundraiser. The
earnings will be used to offer our City Explorers
Scholarship to become Urban Trailblazers for free.
• Cost for 10 Person Trip Hiking trip $790
• Cost for 10 Person Camping trip $1,475
City Explorers
• Program that will create new park
stewards by involving NYC youth in
caring for their local parks.
• Offer Explorers with hands on
educational experience that will
create a connection to the natural
world.
• City Explorers program will be free of
charge considering costs are low due
to strategic partnerships with local
organizations.
FY 2013 Milestones Q2 Q3 Q4
The first quarter has been
spent filing Articles of
Organization and finding
partnership
opportunities.
Run test runs of our
programs and make
necessary adjustments.
25 - City Explorers
8 – Urban Trailblazers
Have our programs operational
and try to get as many youth
outdoors. Goals for Q3:
100 – City Explorers
40 – Urban Trail Blazers
Prepare for Winter
fundraising and run
programs until the weather
permits. Q4 Goals:
125 – City Explorers
60 – Urban Trail Blazers
Sales Tactics
• Leverage Social Networks to get participants.
• Tabling at conferences and direct mailing brochures of our services.
• Monthly email newsletter that will inform NYC residents of local events
and offer special deals on our Urban Trailblazers program

6. CEO/Founder
Currently finishing bachelors in Finance degree at Baruch
College. Previous work and/or volunteer experiences at
Alley Pond Environmental Center, Bronx Zoo, and Queens
Zoo. Enjoys spending his time in extended outdoor
expeditions and farming.
Ronald Zorrilla
Chairman/Secretary
Holds a Bachelors in Biology. Has
had several positions in local
nonprofit organizations like the
Queens Botanical Garden and Just
Food. Enjoys farming and teaching
about composting.
Jessica Cortes
Treasurer
Head of administration for Rotenier
Ltd. a luxury designer in NYC. He
has experience running the day to
day operations of Rotenier from
inventory to billing. Enjoys hiking
and kayaking in his free time.
Sammy Rangasammy
Program Development
Currently obtaining his bachelors in
Education at Queens college. Has had
years of experience as an
environmental education instructor
and has extensive experience teaching
kids diagnosed with ADD/ADHD. Enjoys
spending time with his son and
educating others about the nature
Michael Burke
Vice President
Currently holds a Masters in Education. Has been a
NYC public school teacher for over five years focusing
on autistic children. Enjoys hiking and kayaking on her
time off.
Jessica Franco
Team

7. Startup Costs
Monthly Cash Needed % of
Expenses to Start Total Source of Estimate
MONTHLY COSTS
Virtual Mailbox $25 $75 5.8% www.bssivirtual.com
Quickbooks Accounting Software 13 0 0.0% www.quickbooksonline.com
Website Hosting 3 0 0.0%
Ring Central Voip Phone & Fax (800#) 10 0 0.0% www.ringcentral.com
Miscellaneous 100 0 0.0%
Subtotal $151 $75 5.8%
ONE-TIME COSTS
Certificate of Incorporation filing fee $75 5.8% www.dos.state.ny.us
Dept of Education Permit 10 0.8% www.nysed.gov/
Register with Attorney General to solicit Form Char410 25 1.9% www.charitiesnys.com
File form 1023 IRS Fed Tax Exempt Status 400 30.7% www.irs.gov
File form ST-119.2 NY State Tax Exempt Status 10 0.8% www.tax.ny.gov
Domain Name 8 0.6% www.1and1.com
250 Seed Infused Business Cards 150 11.5% About $.68 per card
50 Assorted Tshirts with logo 200 15.4% Around $2.5-3 per shirt
10 Staff Shirts 100 7.7% Around $12-14 per polo
Wordpress Template 48 3.7%
Other 200 15.4%
Subtotal $1,226 94.2%
TOTAL ESTIMATED START-UP CAPITAL $1,301 100%
• Contacting local corporate sponsors who might benefit from our nonprofit’s mission. Outdoor
sportswear stores in particular for example REI, Eastern Mountain Sports, and Dick’s Sporting
Goods. Also asking local businesses for contributions.
• Applying to grants available to us through other organizations like Changebyus.org, NYC
Partnership for Parks, and Citizens for NYC Committee. Applying for grants with local foundation
whose funding requirements we meet. (Altman Foundation, The Booth Ferris Foundation,
Hagedorn Fund, NYC Environmental Fund, and The NYC Community Trust)
• Starting a crowd funding campaign
using Kickstarter.com. Getting all
our family, friends, and networks to
support our cause and donate.
• Partnering with established
organizations to control overhead
costs and gain credibility.
Appalachian Mountain Club will be
lending us all the equipment
necessary and subsidizing
transportation for our Urban
Trailblazers expeditions. National
Park Service will partner with us to
run our NYC Explorers program.

8. Harvest Plan
The Outdoor Project is a nonprofit
corporation which will exist in
perpetuity. It will be managed by a
Board of Directors who shall serve
staggered two year terms. They will
have a majority vote when selecting
new Board members or Executives.
The main job of the Board is to
ensure we are fulfilling our mission of
exposing these youth to the outdoors.