1. By Ryotaro Tsuji

2. This presentation would explain each product that I bought one by
one and…
1. Explain the image and perceptions connected to the brand and
product
2. Explain what values the product/brand is associated with
3. Explain any beliefs connected to the product/brand
4. Explain what may have influenced you to but the product

3.  Soccer ball – Adidas
 Soccer shoes – Adidas
 PSP – Sony
 iPod Touch – Apple
 Sports bag - Adidas

4.  The image of Adidas is high
quality. Adidas has been one
of the biggest sports company
and most people think that
Adidas has the best quality of
the product just because they
are famous.

5.  This soccer ball is made by
“Adidas” one of the biggest
sports company in the world,
and the value associated with
this product is athleticism
because Adidas is a sports
brand that is known as its
quality and gives you better
skill.This soccer ball
associates with the value,
action because these soccer
balls were made so that it
moves and bounces more and
is easier to kick good shots.

6.  I bought this because I saw
the advertisement and I
already knew the quality of
Adidas the other reason why I
bought this is because this
was the replica of the ball that
was used in the world cup. So
since the ball was used in
world cup, I thought that the
ball had good quality and is
very easy to control.

7.  This shoes is one of the most
famous soccer shoes in the
world and it is known as
shoes for powerful players.
For example, Steven Gerrard
is one of the most powerful
player and he is used for
advertising this shoes. Steven
Gerrard isn’t the only
professional player using this
shoes so many people get
influenced by the popularity.

8.  The value that is associated
with this shoes is athleticism
because these shoes gives
you more strength and be
more physically strong.This
shoes also associates with the
value individuality because
these shoes makes you stand
out from other people, its not a
normal soccer shoes.

9.  I bought this shoes because
this shoes is known as “Power”
and this shoes fits me as well
as the advertisement which
showed the difference from
the normal soccer shoes.The
other reason why I bought this
is because this shoes is used
by one of my favorite soccer
player Steven Gerrard.

10.  The image of PSP is that it has
very good graphic and
people think it had the best
graphic out of the hand game.
People also think it is all
rounder game because it had
music player, video player,
and internet in it.

11.  The value associated with this
product is joy because games
usually make you entertain
and happy while playing. The
other value that is associated
with Sony is trust because
people trust Sony expect them
to make high quality product
like PSP.

12.  I bought PSP because I saw
my friends playing it and I
was amazed by the graphics
and the quality of the game.
So my belief to the product
was that it would be really
joyful and amazing to play all
those game with very good
graphic.

13.  The image of Apple is
amazing graphic. Apple
usually value graphics more
than the quality so some
people prefer using windows
for PCs but some people
prefer Mac.

14.  The value associated with this
product is joy because
listening to music and playing
game would make you
entertain. Also, iPod touch’s
difference from other MP3s
are that iPod touch has a touch
screen for controlling.

15.  I bought this because the
touch screen really influenced
me to buy this and also, my
friend had it and it was really
good so it made me want to
buy it.The other reason why I
bought this is because of the
advertisements that I’ve seen
and they really amazed me
like using the touch screen
and playing games.

16.  This bag isn’t used in other
countries but Japanese
students love these bags and
mostly everyone uses it even
if they aren’t doing athletics
and stuff because the image of
this sports bag is cool.This
bag looks cool and is useful as
well.

17.  The value associated with this
product is travel.This bag can
be used in variety of ways for
example, I use this bag for
both soccer and school.The
other value is security.This
bag is really huge so you can
put a lot of things in it which
means you would feel safe
with all of your materials
prepared in your bag.

18.  I bought this because the bag
is really huge so you can use it
for sports and school. Other
reason I bought is this
because this kind of sports
bag is really famous in Japan
and there are lots of color
varieties to choose from.