Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience. You can learn more at http://fullscope.tv where you can sign up for a free account.

1. The Power of Live Video For
Building Your Business Fast

2. My Personal Case Study For
Generating 30-50 Leads and
$500 Dollars a Day From The
Live Stream App Periscope

3. How Does This Presentation Apply to You?

4. Building a Profitable Business That Rises Above
The Noise Can Be A Big Pain

5. 1.4 Billion Web Pages
= 1/5 The Worlds
Population

6. How do you
stand out…
and bullet proof
your business?

7. But I’ve never been as excited as I
am right now about Video…Why?
Live Video

8. LIVE VIDEO
vs. VIDEO
…or Both…

9. LIVE VIDEO
1. Live video is more engaged and creates a one on one connection to your
audience.
2. Helps to build a know, like and trust + authority with your audience.
3. At the top of the food chain for creating repurposed content fast.
4. Your audience forgives more when it is live.
5. It is the best way to get direct response from your audience such as ‘go
here’ or ‘I use this product you should check it out’…and to hold them to
that.

10. Does this describe you?
- Do you have a service based business?
- Are you a coach or consultant?
- Are you a digital product creator?
- Do you sell on Amazon?
- Are you branding yourself personally?

11. I have found that besides paid
ads with Facebook, nothing has
worked as good as Live Video
for building my business?
Can it work for you?

12. Today I’m Going to Share with You:
• Why Periscope is my Live stream app of choice and how to add it to your smart
phone.
• The strategy I used for bringing in 30-50 leads and $350-700 a day in revenue
sales from it. (all while having under 1k followers)
• the 4 key secrets you need to know to become successful with Periscope in a
short time.
• What kind of video content you should create for building your list through live
video. (The Power of Story Telling!)
• Finally, how you don't have to be wildly successful with it or have a boat load of
followers to get results. (You don't need to be a genius with video but I will give
you some resources to add for your streaming!)

13. About Me…
• Best Selling author of the book ‘Build Your Audience with Live Video’
• Been online since 2011-12
• Founder of EasyWebinar with 5500+ customers (Live and Automated
Webinars)
• Creator of the First Periscope Analytic & Marketing App Fullscope.tv
• Did a CreativeLive all about Live Video
• Consulted major brands on the topic of YouTube Marketing and
Engagement Funnels for building their targeted communities.
• I’ve shared the stage with brilliant minds like Mari Smith,
Daymond John, Chris Farrell, Ryan Lee, Andrew Locke, Mike Hill and More.

14. But I’ve never been as excited as I
am right now about Video…Why?
Point Being…
I love me
some live
streaming!

15. But I’ve never been as excited as I
am right now about Live Video…
Why?

16. Because
applications like
Periscope and
Meerkat are
super convenient

17. 1. Instant accessibility from your Smart Phone or tablet (which you take anywhere)…No
restrictions…(Only need wifi)
2. You communicate in real time with your audience via Video which builds a know like
and trust instantly. (you are on video they are chatting)
3. Periscope is a twitter app and as such when you start a Periscope broadcast, it streams
immediately into your Twitter feed and can tap into Twitters #hashtag search and
audience.
4. Geo-location search which can benefit local businesses and shops. (Someone
controversial for those who don't want their location to be know!)
5. Your followers will get push button notification that your broadcast is starting.
5 Reasons why I love Periscope

18. So How Does Periscope Work?
How to Build Your Business With…

19. Periscope is an app for your
Smart Phone or Tablet

20. Step 1 – Download the Periscope app on your
phone from your app store (iPhone or Android)
Step 2 – Sync it up with Twitter (it will ask you to login to Twitter)
If you don't already have a twitter
account it will ask you to create a new one.
Where do you find it?

21. Do Something for
me right now…
Step 3 – Open the app and CLICK THE DISCOVER ICON.
It is the little group of people on the bottom right of the app.

22. Once The App is Downloaded…
Click the
Discover
Icon

23. Then Click The
Search Icon

24. Once you do you can start to
follow people in your niche…You
can follow me by typing in:
@caseyzeman
or
Casey Zeman

25. Once you do…
you can click on
‘follow’ at the
very bottom of the
profile screen!

26. How can you use it to Sell
More of Your Products?
How to market with Periscope

27. The name of the
game is building
your list.

28. It’s an Audience Builder!
People can invite Twitter followers, Periscope followers,
and Facebook followers…
(Your audience builds your following for you)
In order to get your viewers to
share and follow you, it is all about CTA.

29. In your periscopes you can
engage directly by
answering comments by
your viewers.
Your viewers can also send
hearts, share and screenshot
when they like what they
hear.

30. Then to build your list, market your
WEBINARS, LAUNCHES, FREE
GIFTS using periscope…

31. People like being told
where they can learn
more…
It’s a win-win

32. How to market with Periscope
Can I have success at it?

33. The answer is yes…
In fact…

34. After about 2 weeks of
Periscoping I had…

35. • Gone from 250 followers to
almost 1k in about 1.5 weeks.
• I had as many as 500 people coming to my periscope at one
time.
• I funneled in about 20 leads a day from Periscope after 2 weeks
(Now I am generating about 200 leads a day)
• At the time I could account for about an average of $500 dollars
coming into the business from Periscope a day.

36. Even if you are just
starting out…you can
have results

37. What’s the secret?

38. 4 Main things…

39. 1. Broadcast content that
is valuable

40. 2. Engage and answer
questions…

41. 3. Give your audience
actions to perform
during the broadcast
(CTA)

42. 4. Create Consistent
Periscope Broadcasts

43. What can my
periscopes be about?
How to market with Periscope

44. Start thinking about what you’re an
expert in…
WHAT does your audience need
that you provide?

45. Live Video and Video =
Story Telling…
And story telling sells

46. How important are your thumbnails
in storytelling with your Amazon
images?

47. Your broadcast content should do the
same thing!

48. http://www.123rf.com/

49. Understanding Your
Audience’s Problems, Desires
and Concerns…
and doing broadcasts around
that.

50. Who is your audience and
what does your audience
want from you?

51. Make a list of the things your audience
might want…(not need) and then
once you build an audience start
asking them what they want.

53. hashtagify.com

54. Judy sells USB 64 g USB
sticks on Amazon.
Her customer are 13-35.
What how to video content
can she create that will
drive people back into her
Free gift or store?
[Judy plans to give away as
her free gift a resource guide
where her audience can get
the best free music and
video content to store on
their 64 G USB sticks.]
Who is your ideal customer?

55.
1. Do you download a lot of video or make a lot of videos? How to stop seeing ‘Your start up disk is full’
message on your computer!
2. How to compress your video files to save on storage space.
3. Why iPods are dying for music and video playback.
4. How to store your USB sticks in an organized way.
5. What kind of cars can take USB sticks without devices?
6. How to move video content and music content to your USB device and organize the names of your files.
7. File naming for better organization and storage!
8. How the world of technology and storage is changing.
9. How to save yourself a ton of money by not spending on external hard-drives.
10. Are you an iPhone user with limited data abilities on your phone? Check this out.

56. My TribeMinded Facebook Group! My Topics For Periscope
1. How to make money online without having a product ?
2. 5 tips for more engagement in your broadcasts
3. How to move from 9-5 to self employed and loving it
4. How to do a 6 figure product launch using social media.
5. How to eliminate fear of putting yourself on a periscope .
6. Imperfect action vs. being prepared. I don't want to look like an idiot .
7. Best equipment for live streaming .
8. 5 thing you can do to make your scopes more engaged and where you are in control.
9. 6 of the best live stream platforms for building your audience .
10. The 5 most important things when creating an online business. (Autoresponder Etc)
11. What are the best presentation software ?
12. What works better you in front of the camera or a presentation ?
13. What types of videos should you put on YouTube . The most important marketing videos.
14. How to profit with Facebook ads ?
15. Understanding YouTube ads?
16. What are the 7 Direct response triggers in video ?
17. How to do an interview on periscope using g hangouts ?
18. If you aren't selling your doing a disservice!
19. Value yourself higher . Increase your prices .
20. 5 things you can do to increase the value of your product to charge higher prices .
21. My favorite books in business .
22. You have the passion inside you .
23. can you make money from stupid/weird niches?
24. What is it to be tribeminded in business ?
25. What to do when you feel like giving up?
26. Surround yourself around the right people.
27. Should you use your Facebook personal account for business ?
28. How to title your webinars the best ?
29. How important is a strong brand ?
30. Titling describing and tagging your content ?
31. What's the fastest way to get your YouTube videos ranked ???

57. How can I guarantee I
find the right audience
on Periscope?
How to market with Periscope

58. By doing the following
• Have #Hashtags in your titles based on search. (this will weed out
people that don’t resonate with you)
For instance:
Sick of seeing ‘your start up disk is full’ pop up on your computer?
Learn 3 storage technics for your Big Files. #betterstoragetips
#simplestoragebigfiles
• Also FOLLOW other likeminded Periscopers in your niche and
comment on their scopes.
(This is one of the best tips I can give to build your audience)
• Don’t just provide value in your own scopes but in others as well.

59. When titling
your Periscopes
make them
specific and eye
catching (use
emoji’s to stand
out)

60. How long should my Periscope
broadcasts be and how often
should I do them?
How to market with Periscope

61. Any length that you feel comfortable with .
I’ve done a broadcast ‘scope’ for 15
minutes…and a scope for 1 hour…
It is all about retention and value.

62. There is a direct correlation of more
followers, email subscriber and sales with
them more broadcasts you can do.
I do 1-3 broadcasts a day

63. How do I build an
Audience Quickly?
How to market with Periscope

64. My biggest advice for
growing your business
with Periscope is…

65. Participation and
Collaboration

66. Find people in your niche
and share the value that
they mention.
when you hashtag or
@twittername…it
shows up in their
twitter feed.

68. How should you
structure your scope?
How to market with Periscope

69. -First welcome people who are joining.
-Tell them (build anticipation) about what you are
going to talk about and if they like the topic to start
sending Hearts.
-Ask them to share with their followers so their
followers don't Miss out on this great content…

70.
-Share on Twitter or to their existing periscope
followers. (some may have very few periscope
followers so asking to share on twitter is a good idea
also)
-Give your super valuable content…and keep it
interesting and valuable…(Tell them to send hearts if
they like the content)
-Continue to be engaged with those who are there at
your periscope…

71.
-Every so often check in and tell them who you and what you scope
about (Your 30 seconds scope pitch to get them to follow you)
-After the content is over…tell them what they should do next so
that they can follow you. Either your email…your Facebook group,
your free gift.
-Thank all who came and give a hint about what your next
periscope might be about…(build expectation up)
-Finally remind them that they should follow you to get instant
updates of your next scope.

72. What if I don't want to
get on camera!!
How to market with Periscope

73. SPONSORSHIP STRATEGY
Find content creators and build
relationships with them.
Determine if they might be
someone who could talk about
your product.
They are looking for content to
talk about.
Or create a day long event where
you talk about topics that relate
to your product. Finding several
broadcasters who can participate!

74. Don’t let your
content go to
waste!
Repurpose & Simplify

76. Finally how can you follow
up, market and analyze your
audience along with
grabbing your broadcasts?
How to market with Periscope

77. Finally how can you follow up
with your peeps and know who
your top engaged viewers are?
How to market with Periscope

81. My Specific
Periscope Kit:
• iPhone 6+: Free (I already had it)
• Olloclip add-on lenses: $80
• Rode Smart Lav Lapel Mic: $80
• Selfie stick: $16
• Breett Cell Phone Clip Holder: $9.00
• ScreenFlow editing software: $100
Total: $285 for decent quality filming on
an HD camera (your phone)

82. Thanks! Find me on Periscope
or Twitter
@caseyzeman