1. By RYAN TAYLOR
In his book ‘Dancing in the Distraction
Factory’ Goodwin points out characteristics
and features that can be found in music
videos.
2. 1.Music videos demonstrate genre
characteristics
e.g.
Stage performance in metal videos .
Dance routine for a girl/boy band
Aspiration in Hip-Hop
3. 2. There is a relationship between
the lyrics and visuals. The lyrics are
represented with images.
Either...
Illustratively
Amplifying
Contradicting
4. 3. There is a relationship between
music and visuals. The tone and
atmosphere of visual that reflects
of the music
Either...
Illustratively
Amplifying
Contradicting
5. 4. The demands of the record label
will include the need for lots of
close ups of the artist and may
develop motifs which recur across
their work.
This helps to create a visual style, and include Close ups
of the artists face and iconography of the bands image
as well as visual trademarks and motifs
6. 5.There is frequently reference to
the notion of looking
This could be anything from looking at screens within
screens, mirrors, stages, etc.
More often than not it focuses on the female body,
especially in genres such as Hip-Hop, or when an
iconic female is featured, which often catches the
attention of the opposite gender.
7. 6. There is often an intertextual
reference
This could involve a film, tv program, or maybe even
other music videos or performances
