A brief PowerPoint explaining the fundamentals of Twitter. Made to present to the Go Wichita Convention and Visitor's Bureau to increase employee activity on social media.

2. What is Twitter?
• A 140 character micro-blog used to share content, ideas
and data with other Twitter users.

3. Why do businesses use Twitter?
• Twitter is used by 550 million people.
• Businesses create Twitter accounts to interact with
customers.

4. Daily Interaction

5. Customer Service

6. Why Go Wichita uses Twitter
• Connect with visitors, the community and our members.

7. Why you should use Twitter
• Further your business
connections
– Personally and for Go Wichita
• Connect with meeting planners
• Connect with local businesses
• Stay connected to friends
• Get news on the go
• Build support for Wichita from
friends and familyNew Twitter User Egg

8. Getting Started on Twitter

14. Twitter Terms

15. #hashtags
• The # symbol is used to mark keywords or topics in a
tweet, which are then used to categorize tweets.

16. #hashtags
Go Wichita uses #ICTevents, #ICTdining, and #ICTdeals.

17. #hashtags

18. @mentions
• Tweet directed at a specific individual.

19. @mentions
• If the mention is posted anywhere else in the tweet, the
tweet will appear in everyone’s stream.

20. @mentions
• If you start your tweet with a “@” then your
followers will not see it, unless they follow the
account you mentioned.

21. @mentions
• .@publicmention
– Public tweet directed at an individual that
everyone can see.

22. Retweet
• RT @retweet
– Shares someone else’s tweet with all of your
followers

23. Retweet
• MT @modifiedtweet
– Shares someone else’s tweet with changes to
all of your followers

24. Tips for starting on Twitter
• Decide how you want to use Twitter.
– Personally? For business? Combination?
• Follow people.
– You’ll be more informed about what’s happening.
– People frequently follow you back.
• Use a URL shortening service such as
bitly.com when tweeting a link.

25. Any questions?