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Boost Revenue and Retention with Facebook

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Ryan Hanley
Ryan Hanley

Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement... Engagement generates revenue!

Business
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Three Ways Facebook Can Boost Your Revenue and your retention.
I am Ryan Hanley • Director of Marketing, CIC – The Murray Group Insurance Servicers, Inc • Creator/Editor – www.RyanHanley.com • Author – The Social Tools Book – The No BS Guide to a Successful Blog • Producer – The Content Warfare Podcast
What Social Media Should I Use? • Facebook • LinkedIn • Twitter • Google+ • YouTube • Pinterest • Foursquare • Yelp
Facebook Stats • 75% of people feel more connected to Brand on Facebook • 69% of people have “liked” a page because of a Friend • “Liked” content averages 6.9 positions higher in search results • 23% of consumers under the age of 35 will purchase because of a friend’s recommendation on social media • 21% of consumers age 35 – 49 will purchase because of a friend’s recommendation on social media • http://pinterest.com/ryanhanley/social-media-infographics/ • http://socialmouths.com/blog/2012/07/31/from-likes-to-buys/ • http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-Facebook-Fans-Prefer-Brand-Pages-to-Company- Websites-INFOGRAPHIC.aspx
How do we generate revenue on Facebook?
Get More Facebook Likes • Buy easy to remember domain – www.HanleyonFacebook.com – www.SubscribetoYOURAGENCY.com • Facebook Address on Everything • Facebook Address displayed on Website w/ Link • Link to agency page from personal profile • Facebook Address in email signature • Invite clients and friends to Like agency page
Post Better Content Boring content yields boring results
ACTION ITEM #3
Business posts are a necessity… But make them relevant to your clients concerns
Every post does not need to be professional or insurance related
Let your clients know where else you want them to connect with you
Show your support for the community
Facebook Promoted Posts Worth the money?
Who wouldn’t “Like” this post?
How much is Action worth to you?
Promoted Posts
Fan Engagement Campaigns Get fans taking action
Show love for the clients that love you
Give stuff away… Make it fun
Generate Revenue from Facebook • Accumulate more “Likes” • Create better content • Promote worthy content • Encourage fans to take action
Thank You • Ryan Hanley, CIC – Twitter: @RyanHanley_Com – Marketing | www.RyanHanley.com – Insurance | www.MurrayGRP.com – Email: ryan@ryanhanley.com I wish you all Success in your Online Marketing!

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Boost Revenue and Retention with Facebook

  • 1. Three Ways Facebook Can Boost Your Revenue and your retention.
  • 2. I am Ryan Hanley • Director of Marketing, CIC – The Murray Group Insurance Servicers, Inc • Creator/Editor – www.RyanHanley.com • Author – The Social Tools Book – The No BS Guide to a Successful Blog • Producer – The Content Warfare Podcast
  • 3. What Social Media Should I Use? • Facebook • LinkedIn • Twitter • Google+ • YouTube • Pinterest • Foursquare • Yelp
  • 4. Facebook Stats • 75% of people feel more connected to Brand on Facebook • 69% of people have “liked” a page because of a Friend • “Liked” content averages 6.9 positions higher in search results • 23% of consumers under the age of 35 will purchase because of a friend’s recommendation on social media • 21% of consumers age 35 – 49 will purchase because of a friend’s recommendation on social media • http://pinterest.com/ryanhanley/social-media-infographics/ • http://socialmouths.com/blog/2012/07/31/from-likes-to-buys/ • http://blog.hubspot.com/blog/tabid/6307/bid/33629/50-of-Facebook-Fans-Prefer-Brand-Pages-to-Company- Websites-INFOGRAPHIC.aspx
  • 5. How do we generate revenue on Facebook?
  • 6. Get More Facebook Likes • Buy easy to remember domain – www.HanleyonFacebook.com – www.SubscribetoYOURAGENCY.com • Facebook Address on Everything • Facebook Address displayed on Website w/ Link • Link to agency page from personal profile • Facebook Address in email signature • Invite clients and friends to Like agency page
  • 7. Post Better Content Boring content yields boring results
  • 9. Business posts are a necessity… But make them relevant to your clients concerns
  • 10. Every post does not need to be professional or insurance related
  • 11. Let your clients know where else you want them to connect with you
  • 12. Show your support for the community
  • 13. Facebook Promoted Posts Worth the money?
  • 15. How much is Action worth to you?
  • 17. Fan Engagement Campaigns Get fans taking action
  • 18.
  • 19.
  • 20.
  • 21. Show love for the clients that love you
  • 22. Give stuff away… Make it fun
  • 23. Generate Revenue from Facebook • Accumulate more “Likes” • Create better content • Promote worthy content • Encourage fans to take action
  • 24. Thank You • Ryan Hanley, CIC – Twitter: @RyanHanley_Com – Marketing | www.RyanHanley.com – Insurance | www.MurrayGRP.com – Email: ryan@ryanhanley.com I wish you all Success in your Online Marketing!