Approximately 1/3 of Americans use comparison shopping engines at least once per month. Your ecommerce site should be earning 10-20% of your monthly traffic and revenue from your listings on comparison engines. Are your results on par?
This webinar is geared towards Yahoo! Stores (over $250k annual sales) who are committed to increasing revenue in 2010.
Have you ever wondered how to increase your traffic and sales on your Yahoo! Store? Whether you've struggled in your attempts to list your products on comparison shopping engines like Google Product Search, Yahoo Shopping or Shopzilla, or just want to find out more about data feed optimization this is the webinar for you!
Or maybe you’re getting the qualified clicks from the shopping engines and wondering "now what?" If you are looking to setup and configure analytics for your store or add custom fields that improve landing page conversion rate, we'll show you how to ensure you've setup your store to track and optimize the conversion.
Join SingleFeed as we share our expertise and advice in getting started with the shopping engines. Yahoo! Stores design and helper company FastPivot will be joining us to not only discuss how to properly track your shopping engine campaigns with Yahoo! Analytics, but also help you understand what metrics to keep an eye on.
We'll be covering the following topics:
- How to add custom fields to your Yahoo Store
- Properly measuring results with Yahoo/Google Analytics
- Take home action items/tips to optimize your feed
- Yahoo Shopping & Pricegrabber changes
17. Data Feed Optimization (DFO)Get you live Qualitative optimization Quantitative optimization
18. Background on Shopping Engines Tons of traffic Leading shopping engines have 10m+ uniques/month Bing Cashback & Amazon Product Ads growing Dominate organic and paid listings Google OneBox, Yahoo! Shortcuts, etc. CSEs are Better, Stronger, Faster than individual merchants Partnerships – AOL Shopping to CNET to Sears Marketplace Results Shopping Engines can account for 10% of revenue IF you put in the effort!
29. SEM, Social Strategy Matthew Ledford CEO, Founder, FastPivot.com
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31. Yahoo! Stores come with these basic product fields available: Options Caption Abstract Ship-weight Name Code Price Sale-price
32. Many comparison shopping engines will accept so many more: MPN UPC Condition Color Size Category Manufacturer Brand ISBN Gender Department Age Range Age Group Author Publisher Made_In Material
33. Custom product fields can be created in Y! Stores, but options for creating these fields vary depending on store type. Y! Merchant Solutions vs Y! Legacy Store
35. Do you have a Catalog Manager? If so, you have a Merchant Solutions Store.
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37. Once a new product field is created, it is permanent in most cases (not all cases). For this reason, the title and type of field is very important – as it cannot be removed or changed.
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39. In most cases, custom fields must be created ONE AT A TIME for each product.
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43. However, this file does not include custom fields or categories. To send over data including custom fields and categories, a custom feed is required.
68. Yahoo! Stores & Google Shopping Are you already on Google Product Search? www.google.com/products & type in site:domain (site:www.gundogsupply.com) Know that you’re probably already up and running. BUT, you can submit a better feed.
76. Data Feed Optimization Tips More Attributes = Better Results Submit more than just required fields. Include UPC, model number, custom attributes. No feed is created equal Don’t use the same file for every engine! Catalog.xml file doesn’t have everything engines want Categorization is your friend Each engine has a different taxonomy Submit Feeds Daily Products change price etc,
81. Conclusion Ryan Douglas – ryan@singlefeed.com Brian Smith – brian@singlefeed.com Grant Henry – grant@fastpivot.com www.singlefeed.com www.loveyourfeed.com www.comparisonengines.com www.fastpivot.com
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