Want to create show-stopping PR campaigns?

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Want to create show-stopping PR campaigns? Embrace the stage(s) of RPIE: Research. Planning. Implementation. Evaluation.

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Want to create
show-stopping
PR campaigns?
Embrace the stage(s) of RPIE.

Tweet me @rsheehy Ryan C. Sheehy, APR
#TXStateIntrotoPR Communication Strategist

Our plan for today
• Get acquainted
• Quick review of RPIE
• Discuss a real-world PR campaign
• Q&A
• Share parting thoughts, resources

Tweet me @rsheehy
#TXStateIntrotoPR

My career path

Tweet me @rsheehy
#TXStateIntrotoPR

The 4-step PR Process

• Research
• Planning
• Implementation
• Evaluation

Tweet me @rsheehy
#TXStateIntrotoPR

RPIE: Research is the 1st Step

Tweet me @rsheehy
#TXStateIntrotoPR

What’s the difference b/w?
• Goals
• Objectives
• Strategies
• Tactics

Tweet me @rsheehy
#TXStateIntrotoPR

RPIE: Planning is the 2nd Step

Tweet me @rsheehy
#TXStateIntrotoPR

RPIE: Implementation is the 3rd Step

Tweet me @rsheehy
#TXStateIntrotoPR

RPIE: Implementation is the 3rd Step
Public Community
affairs relations

Tweet me @rsheehy
#TXStateIntrotoPR

RPIE: Implementation is the 3rd
Step

Sponsorships

Tweet me @rsheehy
#TXStateIntrotoPR

RPIE: Implementation is the 3rd Step

Promotions
Tweet me @rsheehy
#TXStateIntrotoPR

RPIE: Evaluation is 4th. Then
repeat.

Tweet me @rsheehy
#TXStateIntrotoPR

Parting thoughts
• Dream big.
• Remember: Perception is reality.
• Build a network now
– On the Web.
– In person with classmates, professors, pros.
– Intern. Intern. Intern.

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Want to create show-stopping PR campaigns?

1. Want to create show-stopping PR campaigns? Embrace the stage(s) of RPIE. Tweet me @rsheehy Ryan C. Sheehy, APR #TXStateIntrotoPR Communication Strategist

2. Our plan for today • Get acquainted • Quick review of RPIE • Discuss a real-world PR campaign • Q&A • Share parting thoughts, resources Tweet me @rsheehy #TXStateIntrotoPR

3. My career path Tweet me @rsheehy #TXStateIntrotoPR

4. The 4-step PR Process • Research • Planning • Implementation • Evaluation Tweet me @rsheehy #TXStateIntrotoPR

6. The opportunity

7. RPIE: Research is the 1st Step Tweet me @rsheehy #TXStateIntrotoPR

8. What’s the difference b/w? • Goals • Objectives • Strategies • Tactics Tweet me @rsheehy #TXStateIntrotoPR

9. RPIE: Planning is the 2nd Step Tweet me @rsheehy #TXStateIntrotoPR

10. RPIE: Implementation is the 3rd Step Tweet me @rsheehy #TXStateIntrotoPR

11. RPIE: Implementation is the 3rd Step Public Community affairs relations Tweet me @rsheehy #TXStateIntrotoPR

12. RPIE: Implementation is the 3rd Step Sponsorships Tweet me @rsheehy #TXStateIntrotoPR

13. RPIE: Implementation is the 3rd Step Promotions Tweet me @rsheehy #TXStateIntrotoPR

14. RPIE: Evaluation is 4th. Then repeat. Tweet me @rsheehy #TXStateIntrotoPR

15. Resource: RyanCSheehy.com

16. Questions?

17. Parting thoughts • Dream big. • Remember: Perception is reality. • Build a network now – On the Web. – In person with classmates, professors, pros. – Intern. Intern. Intern.