6. Interactive
Multimedia
On Demand
• Discussions with • Interview with • Link text to “baseball cards” of
subjects
subjects
key players or organizations
Who?
• On social media: “Who • Hyperlinked FAQ
else?” &“Who isn’t?”
• Simulation games
• Use video to • Link verbs in story to
What?
show action
multimedia or archives
• Hyperlinked FAQ
• Share memories
• Animate the pace
• Timeline of documents
When?
• Database search by date
• Hyperlinked FAQ
• Localize discussion • Show/hear the • Multimedia map
groups
scene
Where?
• Database search by zip
• Geo-aware context for mobile
• Post-publication • Interviews
• Answer reader questions
discussions with
Why?
subjects
• Hyperlinked FAQ
• Games, especially multi- • Animate the • Answer reader questions
How?
player
process
• Hyperlinked FAQ
7. Reporters
Producers
Be transparent.
Investigate your reporters.
Share ideas. Show examples.
Share ideas. Show examples.
Demand deadlines.
Demand deadlines.
Do video. But get help.
Lighting isn’t everything.
Give up the data early.
Include them in your QA plan.
Once it launches no changes.
You will need to update it.
Re-cap 30 days after launch.
Re-cap 30 days after launch.