1. Robin
Withall
rwithall@gmail.com
(843)
267-­‐0316
http://robinwithall.com
Summary
Marketing
visionary
with
a
flair
for
new
media
communications
and
ability
to
thrive
in
a
fast-­‐paced
environment.
Interested
in
marketing,
business
intelligence,
the
sharing
economy,
branding
and
identity,
and
multimedia
communications.
Skills
and
Experience
Customer
Engagement
and
Market
Positioning
• Social/community
engagement
including
social
media
management,
core
audience
development,
and
participation
in
key
online
forums
and
in-­‐person
industry
events.
Increased
Twitter
followers
by
55%
for
previous
employer
ArchiveSocial
• Established
presence
as
a
thought
leader
in
the
open
government/civic
innovation
space
by
guest
blogging
on
sites
like
The
Toolbox
and
GovLoop,
and
by
maintaining
an
active
presence
on
social
media
Marketing
• Content
generation
including
blog
posts,
white
papers,
landing
pages,
guides,
and
social
media
messaging;
experience
with
copywriting
and
SEO
• Designed
and
executed
specific
marketing
campaigns
via
email,
social,
and
other
channels.
Latest
multichannel
campaign
resulted
in
a
27.94%
conversion
rate
• Created
and
executed
strategic
plans
for
identifying
and
securing
new
business
opportunities
within
the
public
sector;
established
and
maintained
a
prospect
pipeline
that
led
to
RFP
and
RFI
discovery
and
response
Business
Development
and
Market
Research
• Collected
and
analyzed
data
on
public
sector
contract
opportunities,
market
size,
competitors,
technologies,
and
general
government
industry
information
• Developed
an
in-­‐depth
understanding
of
target
prospects
and
competitors
• Conducted
and
published
relevant
primary
and
secondary
research
regarding
the
government
procurement
market
• Prepared,
researched,
and
wrote
compliant,
persuasive
proposal
text
Employment
History
ArchiveSocial
Marketing
Manager
Durham,
NC
May
2013
–
Nov
2013
NIC,
Inc.
Federal
Programs
Specialist
Arlington,
VA
Oct
2011
–
Feb
2013
The
MIL
Corporation
Research
Coordinator
Bowie,
MD
Jun
2010
–
Sep
2011
FedSources,
Inc.
Market
Intelligence
Analyst
McLean,
VA
Jul
2008
–
May
2010
Education
Villanova
University,
Villanova,
Pennsylvania
Bachelor
of
Arts
in
Economics/
Bachelor
of
Arts
in
Communications,
Dec
2007
Lambda
pi
eta,
(communications
honor
society),
Dean’s
List
Editor,
The
Villanovan
Newspaper
(circ
8,000),
Aug
2004
–
May
2006