The document summarizes The Hollywood Reporter as a publication that is a must-read for leaders in the $1.1 trillion entertainment industry. It has a readership of Hollywood's most powerful executives, producers, directors, and celebrities who are influential consumers with high incomes and assets. Advertising in THR provides an opportunity to reach this elite audience and potentially gain exposure, partnerships, and influence over trends through Hollywood's imitation of products promoted in the publication.
2. The entertainment industry. Where every
day begins with The Hollywood Reporter.
Every business morning, the professionals who run the $1.1 trillion
entertainment industry start their day reading The Hollywood Reporter. Our
readers are the leaders in this incredibly high-income business. They have extraordinary buying
power, and the motivation to spend. This is a market where success is a necessary way of life,
and displaying it is a lifestyle. Entertainment people are the ultimate consumers of luxury, from
clothes to cars, from travel to “toys,” from bags to bagatelles.
3. Since we have the undivided attention of Hollywood every business morning, you can be sure that
your ad in The Hollywood Reporter will be seen. From our Oscar Watch series, to the Cannes Film
Festival and Emmys, our coverage of high-profile events and news puts your message in the spotlight.
In this industry, knowledge is power. It’s who you know, how much you know, and when you know it.
For nearly 75 years, The Hollywood Reporter has provided the most powerful people in show business
with the information they need to get ahead and stay ahead. And now, with change happening at warp
speed, The Hollywood Reporter is even more of a must-read. It provides the daily “fuel for thought”
required to succeed in a fiercely competitive environment.
Daily fuel for thought.
The Hollywood Reporter provides
the perfect opportunity to make an
impression on this powerful audience.
4. Our readers are Hollywood’s A-list.
They buy the best for themselves, and their
choices impact millions.
They’re on their cell phones. They’re off to Cannes. They’re in the spotlight.
Our readers are the power brokers in Hollywood. The celebrities, studio
and network executives, producers, directors, agents. Not only do they have the
means and the desire to spend. They are also the most influential and
imitated people in the world.
Hollywood loves style and luxury. Our readers buy the best and spend often.
You can’t reach a more upscale, image-conscious, influential audience
anywhere. They’re the ultimate active consumers.
Our readers set trends and influence lifestyles. The world watches and emulates what
Hollywood buys. When you influence Hollywood with an ad in The Hollywood Reporter, you
influence the world. Think of the impact your product will have when it shows up on the big or
small screen. Or when a major star uses your product or wears your clothes on the red carpet.
Consumers, role models and partners.
5. Make our readers aware of your brand, and you also might end up in a movie. A TV
show. A special event. Or a joint promotion. Exposure in The Hollywood Reporter can
lead to these lucrative partnership opportunities.
During the week, subscribers to The Hollywood Reporter are hard-working moguls,
mavens, managers and executives involved in every aspect of the
entertainment industry. They work hard to entertain the
world. On the weekend, they’re on the lookout to
entertain themselves and are among the world’s most
active, affluent and acquisitive consumers!
Daily breaking news, 130 special issues, in-depth features. Breadth of coverage
makes The Hollywood Reporter a must-read for the industry
Power shopping for power brokers.
29%
73%
72%
$285,320
$900,911
$1,068,532
are millionaires
are top management
are film and TV producers
average HH income
average value of primary residence
average value of assets
$89,298
average spending on apparel
and jewelry
Our readers are the ultimate consumers
6. The Hollywood Reporter Daily and Weekly print editions make
up the core of your advertising program. Since our audience is
always “on the go,” we give you many different ways to reach
them, anywhere and anytime to deliver your ad message. Our
Web site, www.HollywoodReporter.com, was recently
redesigned and receives 3.4 million page views per month,
with a full spectrum of advertising opportunities from banners
to section sponsorships. The Hollywood Reporter East PDF
edition delivers breaking news to the East Coast hours before
LA awakens. Readers also rely on our daily text e-mail edition
to find out what’s happening now.
Give your product star appeal. Our Platinum Package gives consumer advertisers the opportunity to
reach our elite audience throughout the year in the most high-profile issues we publish.
Deliver your ad message in a powerful editorial environment.
The Platinum Package
More ways to reach an audience on the go.
GOLDEN GLOBE AWARDS (JANUARY)
ACADEMY AWARDS: “DAY OF” AND “DAY AFTER” (FEBRUARY)
CANNES FILM FESTIVAL (MAY)
THE EMMY AWARDS: “DAY OF” AND “DAY AFTER” (SEPTEMBER)
FASHION IN ENTERTAINMENT (OCTOBER)
THE CORPORATE GIFT GUIDE (OCTOBER)
HOLLYWOOD: THE NEXT GENERATION (NOVEMBER)
THE INFLUENCE OF HOLLYWOOD (NOVEMBER)
WOMEN IN ENTERTAINMENT (DECEMBER)
HOLIDAY GIFT GUIDE (DECEMBER)
7. 14%
29.5
81%
3.1 readers per copy
paid subscription
renewal rate
minutes: Average time
spent reading an issue
increase in circulation
since 2001
Events
and
sponsorships
The Hollywood Reporter continues to be on the cutting edge and ahead of the curve in the creation of
franchise special issues and special events. For example, the “Next Generation” special issue and cocktail
reception in November honors 35 industry executives under the age of 35 and is considered “Young
Hollywood’s” party of the year. And our “Women in Entertainment: Power 100” special issue and event are
the hottest ticket in town every December.
The Hollywood Reporter gives you high-profile ways to showcase your brand to the industry
through our franchise events. Let us show you how to leverage event marketing and advertising.
Sharon Stone
at Key Art Awards.
Diane Lane at
Women in
Entertainment
breakfast.
Our unique franchises: special issues and events.
H O L LY W O O D R E P O RT E R F R A N C H I S E E V E N T S :
PGA AWARDS BREAKFAST (JANUARY) An exciting Q&A panel discussion with the film producers nominated
for the Producers Guild of America Awards.
WGA AWARDS “BEYOND WORDS” PANEL (FEBRUARY) An evening panel discussion with the screenwriters
nominated for the 2004 Writers Guild of America Awards, followed by a dessert reception.
SHOWMANSHIP AWARDS (MARCH) Honors movie marketing at the local theatre level across the nation.
Presented at the annual ShoWest convention.
GOLD REEL AWARDS (MARCH) An annual luncheon honoring the feature films identified by EDI Nielsen as
surpassing the $100 million mark in box office grosses.
KEY ART AWARDS (APRIL) The cornerstone event for the movie marketing community, recognizing the best in
trailers, posters, TV spots and more.
WGA "PRIMETIME SUBLIME" (SEPTEMBER) A sold-out panel discussion at the WGA Theatre in Los Angeles with
the screenwriters nominated for Emmy Awards by the Academy of Television Arts & Sciences.
WHAT TEENS WANT CONFERENCE (OCTOBER) Hosted by The Hollywood Reporter with Adweek and Billboard, this
two-day conference delivers strategies for brand marketing executives to use music, movies and the media to
sell to teens ages 12 to 17, a $170 billion market in 2003.
THE NEXT GENERATION (NOVEMBER) A reception celebrating the top 35 industry executives 35 years of age and
younger. One of Hollywood's most sought-after invitations.
FILM & TV MUSIC CONFERENCE (NOVEMBER) Co-sponsored by Billboard Magazine, this 2-day event examines
the vital role of music in film and TV productions.
WOMEN IN ENTERTAINMENT BREAKFAST (DECEMBER) Honors the 100 most powerful women in the industry, as
ranked in the special issue that coincides with the event. Attended by a "who's who" of women in entertainment.
LITERARY HOLLYWOOD (MONTHLY) Bringing together the entertainment industry and the book publishing
community to discuss the translation of literary works into film and TV productions.
Loyal readership
8. Los Angeles 5055 Wilshire Boulevard, Los Angeles, California, 90036-4396 Phone: (323) 525-2010 Fax: (323) 525-2372
New York 770 Broadway, New York, NY 10093 Phone: (646) 654-4500 Fax: (646) 654-7212
London Endeavour House, 189 Shaftesbury Avenue, 5th fl., London WC2H 8TJ United Kingdom Phone: +44.207.420.6000
Asia/Pacific Level 4, 228 Pitt Street, Sydney, NSW 2000 Australia Phone: (612) 9283-5603
When you advertise in The Hollywood
Reporter, you’re in good company.
Fuel for thought
Statistical Source:
Harvey Research 2001 Subscriber Survey
