Innovation Communities

Innovation and Online
Communities
Telefónica – Ambassadors of Innovation
Madrid, Oct 18th, 2007

Víctor R. Ruiz
<rvr@blogalia.com>
http://rvr.typepad.com/

About me
IT Consultant and blogger


Creator of Blogalia.com, first blog community/


software “made in Spain” (2002)
Creator of Blogometro, open source


“attention” engine (2003)

Innovation and Online Communities
Telefónica – Ambassadors for Innovation

Things I like

open source blogs linux
astronomy science
social networks web 2.0
writing usability copyleft


What online communities mean to
me

I live in Canary Islands


I discovered Internet in 1994 and created my


first web site on 1995 (still alive)
My business partners and most of my friends


belong to my online social network
Internet is my hyperlink to the World



In the beginning...


Cathedral


Bazaar


Non-profit Open Source
Communities


Debian
Linux distribution


Founded in 1992 by Ian Murdock


Debian Social Contract


Debian Foundation


− Non-profit
− Democratic


Debian Community
1,040 volunteers/developers


+10,000 packaged programs


Communication tools


− Mailing lists, IRC
− CVS, FTP, Bug trackers
− Some blogs (planet)


Debian
Debian is one of the oldest open source


communities
Reputation of solid software


Many other projects are based and inspired on


it
− Ubuntu


Gnome
Desktop Environment for Linux


Set of APIs, developer guidelines and programs


Founded in 1998 by Miguel de Icaza


Gnome Foundation


− Democratic
− Inspired in Debian organization


Gnome


Gnome
Many indepedent projects


Communication tools


− Mailing lists
− IRC
− CVS
− Bug trackers
− News sites
− Blogs & Wikis


Gnome
Sponsored by Sun, IBM, Novell, Intel, Nokia,


RedHat and many others
Very active community, open to business


Gtk+ API is increasingly popular


− OpenMoko: Mobile phones


Mashups for Innovation:
Corporations +
Open Source Communities


Nokia
OpenSource projects


− PythonS60,
WebKitS60...
− Controlled by Nokia
− Mailing lists, CVS, Bug
tracker, Wiki


Nokia: Maemo
TabletPC: N770/N800


GNOME API's + Debian packaging


Very open development platform


Hired active GNOME hackers


Community tools


− Mailing lists, IRC, Bug tracker, Wiki, Planet


Nokia
Only Maemo community show solid results


Nokia publicy recognizes the value of its


opennes as opposed to Apple's iPhone.
− And it's totally true.
Is it enough? (Symbian, etc)



Sun
Founded in 1982


“The Network is the Computer”


Computer and software sellers


− SPARC proccessors
− Server and stations
− Solaris operating system
− Java development platform
Facing an increasing Linux competition



Sun: Let's become “Linux-like”
1999: StarOffice / OpenOffice.org


2000: GNOME as default Desktop


2005: OpenSolaris


− Open Source code + Community
− June 2007: 60,000 registered users
− Project Indiana: Ian Murdock
2007: OpenJDK


− Open Source version of Java


Sun's communities
Same tools of open source projects


− Mailing lists
− IRC
− Bug trackers
− CVS/SVN
− Blogs
− Wikis


Sun's communities
OpenSolaris


− At first, Sun
controlled the
community
− 2006, gave powers to
independent group
OpenSolaris Governing


Board
− “Constitution” in
progress


Sun: Not enough open?
2005: OpenSPARC.net


− Open Source UltraSPARC specification + community
Blogs for Sun's employees


Jonhatan Swchartz' Blog (Sun's CEO)



Sun
Sun contributions to open source are


impressive
OpenOffice.org is not a successful open source


project (hard to contribute)
Holds big influence on key open source


projects
Big communities around its company and


projects


How to Build a Community


Community HOWTO
Social software (blogs, wikis...) can promote


feedback from inside and from outside the
company
But...



Community HOWTO
1. Open yourself


− Internal blogs
− External blogs
Be part of the blogosphere


Read what people are saying about you


− Other tools for B2C communication (bug trackers,
etc)


Open yourself: Channel9
Microsoft


Web 2.0 developer community


− Video interviews
− Wikis
− Blogs
− Forums
− Screencasts
− ...only for employers.


Open yourself: Channel 9
Doctrine
«1. Channel 9 is all about the conversation.


Channel 9 should inspire Microsoft and our
customers to talk in an honest and human
voice. Channel 9 is not a marketing tool, not a
PR tool, not a lead generation tool».


Doctrine
«2. Be a human being. Channel 9 is a place for


us to be ourselves, to share who we are, and
for us to learn who our customers are».


Doctrine
«3. Learn by listening. When our customers


speak, learn from them. Don't get defensive,
don't argue for the sake of argument. Listen
and take what benefits you to heart».


Community HOWTO
2. Open your products and services


− Through easy APIs
Mashups


− Open sourcing
Beware: big projects are hard to open source


successfully (OpenOffice, Mozilla)


Community HOWTO
3. Use and fund open source projects


− Become part of the community
− Hire open source hackers


Final Remark


That's all, folks!


Innovation Communities

Recommended

Recommended

More Related Content

Similar to Innovation Communities

Similar to Innovation Communities (20)

More from Víctor R. Ruiz

More from Víctor R. Ruiz (20)

Recently uploaded

Recently uploaded (20)

Innovation Communities