A short story showing how strategically using social media and web 2.0 tools can help build your organization and successes. This is one of the presentations I gave at the 2009 National Main Street Conference in Chicago.

1. The BLOG
that JACK Built
A Short Story
it up in th e wor ld of “f re e” web to ol s
m ix ing
rob@robvoigt.com

2. The BLOG
that JACK Built
A Short Story
it up in th e wor ld of “f re e” web to ol s
m ix ing
rob@robvoigt.com

3. This is Main Street JACK

4. This is the House on the Hill

5. This is the Blog that
Jack Built

6. To save the...

7. These are the Volunteers

8. That posted a

9. on Jack’s Blog to save the ...

10. These are
S

11. Made by Jack’s pal Phil

12. Which were published on...

13. And posted on Jack’s blog to
save...

14. These are pictures

15. Found by Jack’s Main Street
Chair Will

16. Who used them in a
presentation

17. To save the...

18. These are the people who came
to City Hall

19. Because they received a
t weet from volunteer Jill

20. Telling them to watch the
video

21. about the...

22. This is the Text Message about
the Council Podcast
Did It!
We

23. Sent by Jack’s
friend Will

24. Inviting the
respondents

25. to the celebration for saving
the...

26. This is the message

27. That was sent from Main
Street supporter McGill

28. After seeing party details
updated on

29. and on Jack’s blog,
to save the...

30. This is the party celebrating
success and hard work

31. for saving that special place on
the Hill

32. This is Main Street Jack at the
party

33. and if he’s not blogging,
he’s there still.

34. THE The BLOG
that JACK Built
END
A Short Story
it up in th e wor ld of “f re e” web to ol s
m ix ing

35. rob@robvoigt.com
Web 2.0 strategies
Facilitation
Urban Design
Planning
Blogging