"tvCompass," Ed Zylka

1. The Consumer Experience
Connected Interactive Program Guide
Content
Discovery
Guidance
Navigation &
Control
Social
Remote
DVR
Catch-Up
TV
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2. Majority of Viewers Sit Down to Watch TV Without a Specific Destination
Source:
Lieberman, Comcast 2007
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3. TV Viewers are Driven to their IPGs
IPGs Are a Sticky Application
Source:
Lieberman, Comcast 2007
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4. User Comments
“Second Screen” IPG Focused Analysis
TV Guide listing on the second screen is cool. I can watch one show while
finding content on the second screen.
You can even browse the listings while the TV is turned off.
Why block those viewing the TV while you peruse to find something
else? Or browse away from the prying eyes of your family or spouse
for that "better" thing that's sure to be out there.
I immediately setup a TV 'lineup' with only the channels I watch in it.
It is so cool when you're watching a movie you can go online and
read about it.
How amazing is this? You can see the channel lineup for what's on,
even has little logos for the stations.
you can personalize a "mini guide" for each user and list their favorite
channels for easy accessibility.
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5. Device Extensible Client/Server Solution - TV 2.0 “Middleware”
Advanced Interactive Program Guide (IPG) Solution
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6. tvMobile™ Advanced IPG
Connected Home Services & Monetization Models
A white label service
developed & operated
by tvCompass for the
BBC
$ $ $
Soft Remote Application
Branded Viewer Generate Revenue Integrated Home Control
App Measurement Through
Data Licensing Advertising eCommerce Affiliation
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7. tvMobile Advanced IPG
Mobile “Microportal” for TV Search, Guidance & Navigation
Analytics, Sync to TV,
Viewer Interactive TV
Measurement Companion Screen
Navigate
Search Plug-in
for Addressable,
Social Plug-in Custom Guide Targeted
Networking, for Metadata for Advertising
LBS, Other Location, PPV, VOD;
Contextual Linear &
Guidance Search,Local & Non-linear Content
Contextual
Shopping
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8. HomeVUE, IP to IR Bridge Solution
Whole Home Digital Control
tvMobile Smart Phone Applicable Patents
IPG Client Application US 5,410,326
US 6,130,726
EP1269444 B1
US 61/210896 pending
Innovative Auto-pairing Solution
Eliminates
User Setup of WiFi Security!
IP-RF Transceiver
BRIDGE FEATURES:
• Low cost gateway solution
• A/V control plus Zwave HAN
10BaseT
IP-RF Translator gateway
• Zero WiFi Security Set Up
• Icon Tuning Through Guide
• Soft Remote App
• Battery Operated
• Multi-room Control
• White Label Software &
Device Options
• Flexible RF Home Control
Options
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9. Home Control & Greentech Platform OEM Offering
A Cost Effective & Open Eco-System for The Digital Home
HomeVUE, IP to IR Bridge Convenience
Smart Phone Whole Home Control
OEM Reference Design
Smartphone Application & UI
Development Framework Security
TVC “Middleware”
Safety
Comfort
Partnerships
Open Eco-system
Interoperability
Simplified
Wireless Architecture
Ubiquitous
Devices
Intuitive UI &
Open Platform
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