"Mobile Marketing to the Hispanic Demograpic," Ana Arredondo

MoMo Chicago Mobile Marketing Presented by Ana Arredondo

Mobile Marketing Hints ,[object Object],[object Object],[object Object]

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Mobile Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tactics To Match Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Metrics – Total Active Subscribership In The U.S. Carriers Implement Interoperability Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas

Traffic Measures Six-Month MMS Traffic In The U.S. Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas

Traffic Measures Six-Month SMS/Text Traffic In The U.S. Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas

Annual Messaging Revenues In The U.S . Source: CTIA Semi-Annual Wireless Survey WIRELESS 2009-Vegas

Multicultural Consumers Lead Mobile Interaction In The U.S. Source: Telephia Customer Value Metrics – Q1 2007 National 66% 59% 59% 59% 59% 60% 65% 66% 70% 36% 46% 62% 72% 82% 89% 79% 61% 74% 69% 76% 60% 67% 70% Business Personal White African Am Asian Hispanic 0 to 12 yrs 13 to 17 yrs 18 to 24 yrs* 25 to 34 yrs 35 to 44 yrs 45 to 54 yrs 55 to 64 yrs 65+ yrs <$25K $25K - $35K $35K - $49K $50K - $74K $75K - $99K $100K - $124K $125K - $149K $150K - $199K >= $200K

The Hispanic Segment Is One Of The Most Active In Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Mobile Marketing?

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4 Billion Mobile Subscribers Around The World By 2011 ,[object Object],[object Object],[object Object]

Mobile Marketing Around the World 93%+ 5.8+ Finland 73% 58+ 1 of the largest markets France 114%+ 6.2+ Denmark 127%+ 13.3+ Czech Rep. 50%+ Aprox. 1 billion China and India 50%+ 14.6+ Canada 102%+ 10.9+ Belgium 119%+ 17.8+ Austria 100%+ 23.7+ Australia Penetration Mobile Subscribers Millions Country

Mobile Marketing Around the World 70.5% 77+ Mexico 90.7% 44.5+ Advanced mobile Mkt Korea 87.82% 112+ More tech. advanced Japan 146.1% 87.3+ 2 nd largest market in Europe Italy 121.5% 5.2+ Ireland 111.8% 11.2+ Hungary 138.3% 15.4+ Greece 123.1%+ 101.22+ Largest Mkt in Europe Germany Penetration Mobile Subscribers Millions Country

Mobile Marketing Around the World 110.8% 10.2+ Sweden 104.2% 9.9+ Switzerland 121.9% 74.3+ UK Penetration Mobile Subscribers Millions Country 115% 52.5+ Spain 101.9% 5.4+ Slovakia 131% 190+ Russian Federation 134.8% 14+ Portugal 115.5% 44+ Largest Mkt in Eastern Europe Poland 111% 5.2+ Norway 111.6% 18.3+ Netherlands

"Mobile Marketing to the Hispanic Demograpic," Ana Arredondo

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"Mobile Marketing to the Hispanic Demograpic," Ana Arredondo

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