Introduction to the world of Society30, our future and the role & purpose of the Seats2meet concept...

1. ROADMAP

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. A CHAORDIC SOCIETY ON THE RISE
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation provider owns
no real estate or beds.
Skype, WeChat, WhatsApp & Facebook
Messenger
the world largest phone companies
own no telco infra
Netflix
world’s largest movie house
owns no cinemas
When we started in 2007 with S2m
YouTube,
the first video was uploaded
Facebook,
just a year old
Bitcoin,
didn't exist
Android,
a small startup that Google just acquired
6.4 billion humans on Earth, only ~1
billion were online, and none of them had
heard of Uber or AirBnb

4. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302020BEFORE 1800
A CHAORDIC SOCIETYONTHE RISE

5. A CHAORDIC SOCIETY ON THE RISE*:
TECHNOLOGAL EXPLOSIONS
&
SOCIAL TRANSFORMATIONS
* FRAMEWORK BY
INTERNET
gateway to
information
SOCIAL WEB
connectivity machine
COLLABORATIVE
ECONOMY
new social economic
value creation platforms
1995 202520152005
AUTONOMOUS WORLD
artificial & human
intelligence connected:
GLOBAL BRAIN

6. COMMODITIES & RESOURCES
CAPITAL- SOCIAL & MONETARY
LABOUR, SO SKILLS & KNOWLEDGE
ENTREPRENEURSHIP, A CONCEPT
ORGANIZATIONSORGANIZE

7. **ASHBY’S ‘LAW OF REQUISITE VARIETY’ AKA ‘THE FIRST LAW OF CYBERNETICS’:
“The need for an appropriate amount of information to control the system”.
W. Ross Ashby, 1956
TECHNOLOGY
MORE RESOURCES
MONEY
GROWTH
INNOVATION POWER
TRADITIONAL
TECHNO DRIVEN
ASHBY’S LAW**
*COASE CEILING
“Making the firm larger will initially be advantageous, but the decreasing returns will
eventually kick in, preventing the firm from growing indefinitely”.
Ronald Coase, Nature of the Firm 1937
COASE CEILING*
DATA
DATA

8. “How much do you trust each institution to do what is right?”
(NGO’s, Business, Media, Government)
Mass Population Rejects Established Authority
2017 Edelman Trust Barometer
Global Report
Influence
&
Authority
Mass population now has influence and authority
Establishment is left empty-handed

9. ‘I WROTE 1984 AS A WARNING,
NOT AS A FUCKING INSTRUCTIONS MANUAL’
George Orwell

10. VALUE CREATION IN THE AGE OF THE
INTERDEPENDENT ECONOMY*
* “The Interdependent Economy”, R. van den Hoff, Society30, 2012
**

11. *S2G FRAMEWORK
by Joe Pine, April 2017
GENIUS
SMART
DUMB
STUPID
skills become power
-ecosystem-
goes well beyond
original job
gets the job done
gets in the way
S2G FRAMEWORK* PROGRESSION OF
ECONOMIC VALUE**
TRANSFORMATIONS
EXPERIENCES
SERVICES
GOODS
COMMODITIES

12. S2G FRAMEWORK* FOR CITIES
‘A SERENDIPITIOUS MULTIDIMENSIONAL
PUBLIC SPACE WITH CULTURAL,
ECONOMIC AND SOCIAL DIVERSITY’.
OLMA, 2017
GENIUS CITY
‘INHABITANTS ARE MERE DATA PRODUCERS
AND ARE MANAGED BY ALGORITMS.
PUBLIC SPACE HAS GONE’.
VAN DEN HOFF, 2017
SMART CITY
YOU LIVE WHERE YOU WORK
DUMB CITY
‘TALENT, TOLERANCE, TECHNOLOGY’
FLORIDA, 2002
CREATIVE CITY
*Inspired by:
S2G FRAMEWORK
Joe Pine, April 2017

13. traffic generator
meeting reservations
desk & office space management
recruitment tool incubator
connectivity-engine
co-work space reservations
crowd sourcing
CONCEPT used for:
private location owners
co-work space owners
department heads
innovation officers
H&R department
corporate leaders
community managers
office real estate
CONCEPT used by:
spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital

14. 2018 - S2m NL: Year to date (8).
Total Check-ins: 51.000
Total Knowledge Tags : 252.000
Nbr. Personal Matches : 100.000
DATA AS THE VISUALIZATION OF SOCIAL CAPITAL
2017 - S2m NL:
500.000 meeting- & co-work seats
- 125.000 social capital seats
- 375.000 paid seats

15. PASSPORT : ‘ONE TO MANY’ MARKETPLACE,
INDIVIDUALS TRADE WITH THEIR PERSONAL DATA & MONEY…

16. SEATS2MEET EVENT PROGRAM :
DETERMINE
TRENDING TOPICS
SELECT & INVITE
RELEVANT
CO-WORKERS TO
CO-CREATE EVENT
SELECT EVENT TOPIC
&
BOOK SPACE
EVENT LAUNCH
SELECT & INVITE
POTENTIAL
AUDIENCE
NO-RISK
EVENT EXECUTION