The document discusses various frameworks for innovation and value creation. It introduces the Ansoff Matrix for exploring new markets through market penetration, product development, market development, and diversification. It also mentions Porter's Five Forces model and the "blue ocean strategy" of creating new market space without competition. Finally, it discusses co-creation of value using the DART model where companies engage in dialogue, share risks and benefits, and increase transparency and access with customers.

1. INNOVATION KNOWS OPPONENTS, NARROW MINDED AND NAÏVE. PEOPLE NOT REALIZING WHAT THEY OPPOSE, WAS ONCE UPON A TIME INNOVATIVE…

2. BACK TO THE FUTURE “ THERE ARE: COMPANIES, THAT MAKE THINGS HAPPEN… COMPANIES, THAT WATCH THINGS HAPPEN… COMPANIES, THAT WONDER WHAT HAPPENED…” Peter F. Drucker

3. NEW VALUE ANSOFF MATRIX EXISTING PRODUCTS NEW PRODUCTS EXSISTING MARKETS NEW MARKETS MARKET PENETRATION MARKET DEVELOPMENT PRODUCT DEVELOPMENT DIVERSIFICATION MARKET PRODUCT

4. NEW VALUE FIVE FORCE MODEL PORTER BARGAINING POWER OF CUSTOMERS THREAT OF SUBSITUTE PRODUCTS BARGAINING POWER OF SUPPLIERS THREAT OF NEW ENTRANTS COMPETATIVE RIVALRY WITHIN INDUSTRY

5. NEW VALUE “ THE MOST SUCCESFULL COMPANIES ARE THE ONES THAT CAN RESOLVE THE DILEMMA OF OPPOSITES”. Baden-Fuller and Stopford (1994) “ MORE WITH LESS” REJUVENATION PROCESS: THE CRESCENDO MODEL BADEN-FULLER & STOPFORD 1994 GALVANIZING INTO ACTION STRECH THE ADVANTAGE BUILD NEW CAPABILITIES REMOVE COMPLEXITY

6. BLUE OCEAN STRATEGY: CREATION OF NEW MARKETS, WITHOUT COMPETITION, WITH A NEW VALUE CHAIN FOR ALL STAKEHOLDERS. CAPABLE OF TRANSFORMING CULTURAL AND/OR ECONOMICAL CONTRADICTIONS INTO OPPORTUNITIES. E-R-R-C GRID KIM & MAUBORGNE ELIMINATE CREATE REDUCE RAISE

7. NEW, NEW VALUE CO-CREATION OF VALUE: DART MODEL. “ THE MARKET BECOMES A FORUM…” PRAHALAD & RAMASWAMY DIALOGUE RISK BENEFITS TRANSPARANCY ACCESS

8. ANSOFF MATRIX EXSISTING PRODUCTS NEW PRODUCTS EXSISTING MARKETS NEW MARKETS MARKET PENETRATION MARKET DEVELOPMENT PRODUCT DEVELOPMENT DIVERSIFICATION MARKET PRODUCT FIVE FORCE MODEL PORTER BARGAINING POWER OF CUSTOMERS THREAT OF SUBSITUTE PRODUCTS BARGAINING POWER OF SUPPLIERS THREAT OF NEW ENTRANTS COMPETATIVE RIVALRY WITHIN INDUSTRY E-R-R-C GRID BLUE OCEAN KIM & MAUBORGNE ELIMINATE CREATE REDUCE RAISE CO-CREATION OF VALUE: DART MODEL. “ THE MARKET BECOMES A FORUM…” PRAHALAD & RAMASWAMY DIALOGUE RISK BENEFITS TRANSPARANCY ACCESS