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HIGH




                                           *




LOW
       RECENT YEARS   * Edelman Trust Barometer

HIGH




LOW
       RECENT YEARS
* Ronald Coase, 1937 “The nature of the firm”.
INTERNET HISTORY…

      1. STATIC.

WEB   2. VOLUME GROWTH.
   1.0
      3. VOLUME EXPLOTION:

         SEARCH / ALGORITHMS

         APPLICATIONS

         550.000.000.000 PEOPLE ON LINE

         

      4. PEOPLE/CONNECTING

         SOCIAL NETWORKS/MEDIA
* Data
from
Forrester
Research
Technographics®
surveys,
2007
* “Here comes everybody”, Clay Shirky,
2008
VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL                :      HYVES
BUSINESS               :     LINKEDIN
SOCIO-BUSINESS: MINDZ.COM


SERIOUS GAME:                WORLD OF
                             WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)
20%   80%
BOUNDARYLESS

ORGANIZATION

“TO
BE
OR
NOT
TO
BE”

    
IS
NO
LONGER
THE

         QUESTION





WHO
DO
YOU
WANT
TO
BE?





     WHO
ARE
YOU?

:               HOW SOCIAL CAN YOU BE ?
                                      Share product images


    Customers who bought                  Share with friends
     this book also bought
                                          Average customer
       External reviews                        review

                                      Amazon.com sales rank



    Books on related topics

     Customers were also
                                           Customer tags
         interested in

    What do customers buy                   Rate this item
    after viewing this item

                                          Customer reviews
    Customers discussions

                                       Most helpful reviews
          List-mania




         Guide-mania

                                      Customers who bought
                                       items in your history
                                          also bought…
DUTCH HOSPITALITY INDUSTRY: HOW SOCIAL CAN YOU BE ?
Seats2meet Plaza:
   www.mindz.com

   Social network:
  www.frisinjehoofd.nl

   Personal blog(s)
www.ronaldvandenhoff.nl


  “ikwilmeedoen.nl”


   Corporate blog(s)


      Reviews:
www.meetingreviews.com


    Twitter fountain



        Hyves,
       Linkedin
      Facebook,
       Youtube
         Flickr
       Delicious
      Slideshare
PERSONAL CONTACT                 40%   WHAT IS REALLY GOING ON?   100%

CO-CREATION (MEEPRATEN)          65%         INFO AS EMPLOYER      26%

*UNIVERSITEIT VAN TWENTE, 2007
IBM LEADERSHIP SURVEY 2008 :


HUNGRY FOR CHANGE

EXCEED EXPECTATIONS

GLOBALLY INTERGRATED

DISRUPTIVE BY NATURE

GENUINE



ENTERPRISE2.0

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HHS Masters

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. HIGH * LOW RECENT YEARS * Edelman Trust Barometer

  • 6. HIGH LOW RECENT YEARS
  • 7. * Ronald Coase, 1937 “The nature of the firm”.
  • 8. INTERNET HISTORY… 1. STATIC. WEB 2. VOLUME GROWTH. 1.0 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING SOCIAL NETWORKS/MEDIA
  • 10. * “Here comes everybody”, Clay Shirky,
2008
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. VIRTUAL SOCIAL NETWORKS: “WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. 20% 80%
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. “TO
BE
OR
NOT
TO
BE”
 
IS
NO
LONGER
THE
 QUESTION
 WHO
DO
YOU
WANT
TO
BE?
 WHO
ARE
YOU?

  • 41.
  • 42.
  • 43. : HOW SOCIAL CAN YOU BE ? Share product images Customers who bought Share with friends this book also bought Average customer External reviews review Amazon.com sales rank Books on related topics Customers were also Customer tags interested in What do customers buy Rate this item after viewing this item Customer reviews Customers discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
  • 44. DUTCH HOSPITALITY INDUSTRY: HOW SOCIAL CAN YOU BE ?
  • 45.
  • 46. Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100% CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITEIT VAN TWENTE, 2007
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65. IBM LEADERSHIP SURVEY 2008 : HUNGRY FOR CHANGE EXCEED EXPECTATIONS GLOBALLY INTERGRATED DISRUPTIVE BY NATURE GENUINE ENTERPRISE2.0