This presentation explains a bit about what enterprise social is and is not, and then spends the bulk of the time showing two key use-cases that drive value for business.
3. Goals for this talk
Understand what we mean by âEnterprise Socialâ
⢠Differentiating it from social/digital marketing
⢠What we can learn from facebook
⢠Two key examples of how social can drive value
27. Give people a way
to stay in the loop
How do we allow people who
are not co-located the ability to
remain connected?
Hint: Itâs not just about
technology
31. Working Out Loud =
Observable Work + Narrating Your Work
Essential ingredient: in order to help others
32. Five elements of Working Out Loud
⢠Making your work visible
⢠Making your work better
⢠Leading with generosity
⢠Building a social network
⢠Making it all purposeful
SOURCE: http://johnstepper.com/2014/01/04/the-5-elements-of-working-out-loud
34. Summary of Story 1
⢠Bring dispersed workers together virtually
⢠Build the foundation for âcontinuing
conversationsâ
⢠Remain engaged with your immediate and wider
team
⢠How:
⢠Asynchronous, broadcast tools
⢠By Working Out Loud
43. Problem!
This is hard work, and itâs hard
to get people to do this
SLOW
Collaborate
or Work
Alone
KM
System
SLOW
People arenât good at searching
and they donât trust the search
engines
45. A{{eww peopyewâ teadw
Just what
I need to
solve this
KM
System
Collaborate
or Work
Alone
Hereâs a
link to
the spec,
call me if
you have
questions
@Bill
was the
tech
lead on
that
@Sue did
last year
Has anyone
ever worked
with Product X
in situation Y?
51. Summary of Story 2
⢠Whatâs in the KM system is not always easy to find
⢠Not all the good stuff gets into the KM system
⢠Rapidly accessing peopleâs knowledge
is a HUGE win
⢠Social tools make this fast and easy to do
52. Goals for this talk
Understand what we mean by âEnterprise Socialâ
⢠Differentiating it from social/digital marketing
⢠What we can learn from facebook
⢠Two key examples of how social can drive value
Is this what weâre talking about for enterprise social?NO: This is personal social, and as far as companies are involved it falls under part of digital marketingThe part in common is that we are using virtual networks of people to share informationHow do ENTERPRISES use these social tools?
A brand, an organization is engaging with their customers on social media
Sell you something directly
Engage more fully with their product
But⌠engagement is really a synonym for âgetting you to buy more, at some pointâ
Finding potential candidates to hireâŚ
Itâs been six months since these two friends met up⌠Howâs the conversation go?Hey man, how are you?Good, good! You?Oh yeah, good â Busy!Yeah, me too â really busy!So, whatâs new?Awe, not much, how about you?You know, same old same-oldâŚ
Iâve learned an interesting lesson from being part of the SharePoint community and being on Facebook.Many of us are on FB, but I think this experience is a bit different from most peopleâŚI have a fairly large community of people who I consider to be friends, but whom I only see occasionally. Some I see 5, 6 times a year, others only once or twice, and some even less often.
That I was working on a project in VancouverWho I spent time with at SharePoint Saturday New YorkThat my daughter graduated from UniversityThat I had a brief health issue
Seb, youâre looking good!You were out for a good 10 days there with that coldâŚYeah, feeling tonâs better.Hey, I see youâve been travelling to Vancouver a whole lot. Do you like it? I was thinking of heading out there on a vacation with the family⌠Congrats on your daughterâs grad â you must be proud⌠and hey, your eye looks great, canât tell you had that problemWe have a foundation for conversation that picks up from FB as if it never left offâŚ
Why does facebook add so much value to these situations?AND: How does this apply to the enterprise?
We are not physically close to each other
Even if weâre not a continent apart, we are not necessarily close enough to see each other every day, or even every week
We have something in-common that brings us togetherâŚIt can be family, it can be military unit, it can be sports club⌠but we have something.For me, itâs the SharePoint community
We care about each other and about whatâs happening in the lives of others.
So, thatâs Facebook⌠the question is how do similar tools translate to the enterprise?
I work on a team where people are located across the country from each other, or are on-site at clientsIn your org it can be different reasons: different branches. Departments in other provinces or countriesOr even just a large building where you donât actually interact face-to-face that much
Solving problems for customers (or balancing the books, or making sales, or whatever your cause may be)
We work together â we want to succeed and we are engaged with each other (or, at least, we want to be)
Being dispersed, yet needing to work together in some ways presents a problem⌠a problem thatâsâ not addressed by email and instant messageLetâs look at how w
Email â Narrow: Discussions are lost, no one else has visibilityLync â Narrow: same as email (but immediate and synchronousWebinar/Conf call: Broad reach, but usually mostly one-waySocial â Tools like yammer allow for asynchronous, broad communicationThe thing thatâs new that social tools bring is to broaden communication.The stuff you post is highly visible, searchable, and available to be interacted withâŚBut the tools to enable this are just TECHNOLOGYIt leads to a new way of working.
Implementing a new technology will not, alone, provide value.There needs to be a cultural shift in the way people work together.
Itâs called âWorking out Loudâ
Definition of WOL is that your work is visible to others â they can see what youâve done and how youâve done it.In many ways, SharePoint enables this side of thingsThe bigger, trickier, culture changing component is narrating your work.The essential ingredient is âIn order to help othersâ. Itâs not about your lunch, or what you think of your boss.Itâs info that can potentially help another person
Making your work visible - FundamentalMaking your work better â others see it and provide feedbackLeading with generosity â Contribute, itâs not about self promotionBuilding a social network â Expand your interactions beyond peers and immediate reports/supervisorsMaking it all purposeful â Having a goal in mind helps prevent this from becoming a time-suck
Bring the team together virtuallyâŚWe know what weâre all working on.We can offer help when neededWe feel comfortable asking for helpThe boss is aware of her team, and doesnât require as much status update work
You have a difficult problem to solve
With your team, and individually, you come up with some really great ideasâŚ
Compile and deliver an awesome result
And, it gets files for future reference and re-use
I mean⌠it goes into a KM system of some type
Based on NewsGator (weâre migrating to Yammer very shortly)
Social tools allow for this free-flow of ideas and interaction that enables the finding of expertise and knowledge.How many times have we seen SharePoint sold for this purpose. But in many organizations, people are slow and reluctant to fill-out their profiles. Yammer has profiles too, but people can be just as bad there.The nice thing is that with search and hash-tags, you can find experts, even if they havenât done a good profile.
In this case, Iâll click on the hashtag, and get all conversations that have been tagged with #taxonomy
Scroll down the list, find someone I want to potentially contactMouse over his name