At SharePoint Saturday Montreal (Feb 2014), I presented about the use of visual tools for Information Architecture (IA). Then, in the last 20 minutes, I did a 'bonus talk' about the value of social in the enterprise.
37. Goals for this talk
Understand what we mean by “Enterprise Social”
• Differentiating it from social/digital marketing
• What we can learn from facebook
• Two key examples of how social can drive value
61. Give people a way
to stay in the loop
How do we allow people who
are not co-located the ability to
remain connected?
Hint: It’s not just about
technology
67. Summary of Story 1
• Bring dispersed workers together virtually
• Build the foundation for “continuing conversations”
• Remain engaged with your immediate and wider
team
• How:
• Asynchronous, broadcast tools
• By Working Out Loud
76. Problem!
This is hard work, and it’s hard
to get people to do this
SLOW
Collaborate
or Work
Alone
KM
System
SLOW
People aren’t good at searching
and they don’t trust the search
engines
78. Access peoples’ heads
KM
System
Here’s a
link to the
spec, call
me if you
have
questions
Just what
I need to
solve this
@Bill
was the
tech
lead on
that
@Sue did
last year
Collaborate
or Work
Alone
Has anyone ever
worked with
Product X in
situation Y?
84. Summary of Story 2
• What’s in the KM system is not always easy to find
• Not all the good stuff gets into the KM system
• Rapidly accessing people’s knowledge
is a HUGE win
• Social tools make this fast and easy to do
85. Goals for this talk
Understand what we mean by “Enterprise Social”
• Differentiating it from social/digital marketing
• What we can learn from facebook
• Two key examples of how social can drive value
86. I hope I’ve met those goals for you today
Thank You!
87. Merci à nos commanditaires !
Thanks to our sponsors!
88. Visitez-nous! – Visit Us!
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Afixie riding hipster who does user interface design (UX?)Information Architecture Institute (iainstitute.org), who defines information architecture as:1. The structural design of shared information environments.2. The art and science of organizing and labeling web sites, intranets, onlinecommunities, and software to support usability and findability.3. An emerging community of practice focused on bringing principles of designand architecture to the digital landscape.
Or, more of a business analyst, working with stakeholders to establish requirements?International Institute of Business Analysis (www.iiba.org) :A business analyst works as a liaison among stakeholders to elicit, analyze, communicate and validate requirements for changes to business processes, policies and information systems. The business analyst understands business problems and opportunities in the context of the requirements, and recommends solutions that enable the organization to achieve its goals.
I feel like I have to cover both of those as a consultant who works to understand the goals of my stakeholders, and then architect the solution
A lot of doing this job well comes down to soft skills: - Listening - Honesty - Humour
If you have three main stakeholders, and they have different mental models for what success looks like, then you have zero chance of real success. Only when you have shared commitment to the same goal, do you have any chance at success.
This is the most important message of this talk: You MUST achieve a shared understanding to have a chance at success.
Mind mapping – wireframing – process flow diagramming
There are two types of problems: Tame & Wicked.Landing a person on the moon is Tame (but really, really complex)Solving poverty is wickedYou don’t understand the problem until you’ve developed the solutionYou don’t really know when you’ve accomplished the goalSolutions are not right or wrong, they are just better or worseEvery wicked problem is uniqueEvery solution is a one-shot operationYou are dealing with social complexity
A moon-shot is a hard problem, but it can be stated clearly and simply: Take a man to the moon, bring him back aliveCure poverty: That’s a wicked problem. We can’t even agree on who’s poor, what poverty means, and how to know if we’ve been successful.And, when we’re working on TRYING to solve this, solutions are not right or wrong, they are just better or worse.
All the mapping that I’ve shown so far, uses facilitation and a shared display.The new thing is IBIS: Issue Based Information System
IBIS grammar has only four elements: Question, Idea, Pro, and ConIdeas respond to questions (and ONLY questions)Pro’s support ideas (and ONLY ideas)Con’s challenge ideas (and ONLY ideas)Questions can respond to anything
Is social just a big party?
Is this what we’re talking about for enterprise social?NO: This is personal social, and as far as companies are involved it falls under part of digital marketingThe part in common is that we are using virtual networks of people to share informationHow do ENTERPRISES use these social tools?
A brand, an organization is engaging with their customers on social media
Sell you something directly
Engage more fully with their product
But… engagement is really a synonym for “getting you to buy more, at some point”
Finding potential candidates to hire…
It’s been six months since these two friends met up… How’s the conversation go?Hey man, how are you?Good, good! You?Oh yeah, good – Busy!Yeah, me too – really busy!So, what’s new?Awe, not much, how about you?You know, same old same-old…
I’ve learned an interesting lesson from being part of the SharePoint community and being on Facebook.Many of us are on FB, but I think this experience is a bit different from most people…I have a fairly large community of people who I consider to be friends, but whom I only see occasionally. Some I see 5, 6 times a year, others only once or twice, and some even less often.
That I was working on a project in VancouverWho I spent time with at SharePoint Saturday New YorkThat my daughter graduated from UniversityThat I had a brief health issue
Seb, you’re looking good!You were out for a good 10 days there with that cold…Yeah, feeling ton’s better.Hey, I see you’ve been travelling to Vancouver a whole lot. Do you like it? I was thinking of heading out there on a vacation with the family… Congrats on your daughter’s grad – you must be proud… and hey, your eye looks great, can’t tell you had that problemWe have a foundation for conversation that picks up from FB as if it never left off…
Why does facebook add so much value to these situations?AND: How does this apply to the enterprise?
We are not physically close to each other
Even if we’re not a continent apart, we are not necessarily close enough to see each other every day, or even every week
We have something in-common that brings us together…It can be family, it can be military unit, it can be sports club… but we have something.For me, it’s the SharePoint community
We care about each other and about what’s happening in the lives of others.
So, that’s Facebook… the question is how do similar tools translate to the enterprise?
I work on a team where people are located across the country from each other, or are on-site at clientsIn your org it can be different reasons: different branches. Departments in other provinces or countriesOr even just a large building where you don’t actually interact face-to-face that much
Solving problems for customers (or balancing the books, or making sales, or whatever your cause may be)
We work together – we want to succeed and we are engaged with each other (or, at least, we want to be)
Being dispersed, yet needing to work together in some ways presents a problem… a problem that’s’ not addressed by email and instant messageLet’s look at how w
Email – Narrow: Discussions are lost, no one else has visibilityLync – Narrow: same as email (but immediate and synchronousWebinar/Conf call: Broad reach, but usually mostly one-waySocial – Tools like yammer allow for asynchronous, broad communicationThe thing that’s new that social tools bring is to broaden communication.The stuff you post is highly visible, searchable, and available to be interacted with…But the tools to enable this are just TECHNOLOGYIt leads to a new way of working.
Implementing a new technology will not, alone, provide value.There needs to be a cultural shift in the way people work together.
It’s called “Working out Loud”
Definition of WOL is that your work is visible to others – they can see what you’ve done and how you’ve done it.In many ways, SharePoint enables this side of thingsThe bigger, trickier, culture changing component is narrating your work.The essential ingredient is “In order to help others”. It’s not about your lunch, or what you think of your boss.It’s info that can potentially help another person
Making your work visible - FundamentalMaking your work better – others see it and provide feedbackLeading with generosity – Contribute, it’s not about self promotionBuilding a social network – Expand your interactions beyond peers and immediate reports/supervisorsMaking it all purposeful – Having a goal in mind helps prevent this from becoming a time-suck
Bring the team together virtually…We know what we’re all working on.We can offer help when neededWe feel comfortable asking for helpThe boss is aware of her team, and doesn’t require as much status update work
You have a difficult problem to solve
With your team, and individually, you come up with some really great ideas…
Compile and deliver an awesome result
And, it gets files for future reference and re-use
I mean… it goes into a KM system of some type
Based on NewsGator (we’re migrating to Yammer very shortly)
Social tools allow for this free-flow of ideas and interaction that enables the finding of expertise and knowledge.How many times have we seen SharePoint sold for this purpose. But in many organizations, people are slow and reluctant to fill-out their profiles. Yammer has profiles too, but people can be just as bad there.The nice thing is that with search and hash-tags, you can find experts, even if they haven’t done a good profile.
In this case, I’ll click on the hashtag, and get all conversations that have been tagged with #taxonomy
Scroll down the list, find someone I want to potentially contactMouse over his name