Event positionering Event Strategy Masterclass Evoluon TNOC Philips

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Ruud Janssen, DES, CMM

Event positionering Event Strategy Masterclass Evoluon TNOC Philips presentatie Mark de Greeff @Markdegreeff

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WE VUURDEN NET ZOLANG TOTDAT JE NEERVIEL

PERSOONLIJKE RECLAME CRM
BRANDING INTERACTIE
VERKOOP MAKEN STRATEGIE

SOCIOLOGIE

PSYCHOLOGIE

GEDRAGSECONOMIE

<= 1940 <= 1960 <= 1990 <= 2000 <= 2015

TELEFOON TELEVISIE COMPUTER INTERNET MOBILE

HISTORISCH EN TOEKOMST PERSPECTIEF

PERSOONLIJKE RECLAME CRM
BRANDING INTERACTIE
VERKOOP MAKEN STRATEGIE

SOCIOLOGIE VEEL OP VEEL

PSYCHOLOGIE
1 OP VEEL VEEL OP 1

GEDRAGSECONOMIE 1 OP 1 1 OP 1

<= 1940 <= 1960 <= 1990 <= 2000 <= 2015

TELEFOON TELEVISIE COMPUTER INTERNET MOBILE

HISTORISCH EN TOEKOMST PERSPECTIEF

INNOVATORS EARLY EARLY LATE LAGARDS
GROEI ADOPTORS MAJORITY MAJORITY
2,5 % 13,5 % 34 % 34 % 16 %

DIE VINDT JE HIER!

ADOPTIE

ADOPTIECURVE VAN ROGERS

DUS…VAN MARKETINGPLAN NAAR FANSTRATEGIE!

CREDIBLE
PRONKEN

OPERMEKELIJK
VISUEEL

SEGMENTEREN CLUSTEREN

BEREIK NET PROMOTOR

HOORT HOORT ZEGT VOORT

DUS…VAN OUD NAAR NIEUW!

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Event positionering Event Strategy Masterclass Evoluon TNOC Philips

1. EVENT POSITIONERING

2. WAT ZIE JE?

3. WAT IS POSITIONEREN?

4. VOORKEUR CREEREN OBV EIGENSCHAPPEN

5. HOE DOEN JULLIE DAT?

6. VROEGER WAS ALLE ‘LEKKER’ VERZUILD

7. WE WISTEN PRECIES WAAR JE ZAT…

8. ZENDEN, ZENDEN, ZENDEN… LIKE ‘MADMEN’

9. WE VUURDEN NET ZOLANG TOTDAT JE NEERVIEL

10. THOSE DAYS ARE GONE…MAAR WAT DAN WEL?

11. PERSOONLIJKE RECLAME CRM BRANDING INTERACTIE VERKOOP MAKEN STRATEGIE SOCIOLOGIE PSYCHOLOGIE GEDRAGSECONOMIE <= 1940 <= 1960 <= 1990 <= 2000 <= 2015 TELEFOON TELEVISIE COMPUTER INTERNET MOBILE HISTORISCH EN TOEKOMST PERSPECTIEF

12. PERSOONLIJKE RECLAME CRM BRANDING INTERACTIE VERKOOP MAKEN STRATEGIE SOCIOLOGIE VEEL OP VEEL PSYCHOLOGIE 1 OP VEEL VEEL OP 1 GEDRAGSECONOMIE 1 OP 1 1 OP 1 <= 1940 <= 1960 <= 1990 <= 2000 <= 2015 TELEFOON TELEVISIE COMPUTER INTERNET MOBILE HISTORISCH EN TOEKOMST PERSPECTIEF

13. VEEL OP VEEL VRAAGT……EVANGELISTEN!

14. MAAR….WAAR VINDT JE DIE?

15. INNOVATORS EARLY EARLY LATE LAGARDS GROEI ADOPTORS MAJORITY MAJORITY 2,5 % 13,5 % 34 % 34 % 16 % DIE VINDT JE HIER! ADOPTIE ADOPTIECURVE VAN ROGERS

16. LET THE PROCLAIMING BEGIN!

17. HOE BEREIK IK DEZE GROEP?

18. SPANNEND, FENOMENAAL EN ONGELOOFLIJK!

19. LAAT ZE ERVAREN EN…….DELEN!

20. WEES CONSEQUENT IN WIE JE BENT!

21. LUISTER EN PARTICIPEER!

22. FANS!

23. NOG MEER FANS!

24. DUS…VAN MARKETINGPLAN NAAR FANSTRATEGIE!

25. CREDIBLE PRONKEN OPERMEKELIJK VISUEEL SEGMENTEREN CLUSTEREN BEREIK NET PROMOTOR HOORT HOORT ZEGT VOORT DUS…VAN OUD NAAR NIEUW!

26. WAT ZIE JE NU?

27. BEDANKT VOOR JULLIE AANDACHT!