7. LEARNING FROM BRANDS THAT DO CONTENT
MARKETING WELL: BUT CAN YOU GUESS WHO?
INNOVATIVE – INTUITIVE – REVOLUTIONARY
Clue: Think different
8. LEARNING FROM BRANDS THAT DO CONTENT
MARKETING WELL: BUT CAN YOU GUESS WHO?
• SECRET – AMERICAN DREAM – ENERGETIC
• Clue: It’s the real thing
9. LEARNING FROM BRANDS THAT DO CONTENT
MARKETING WELL: BUT CAN YOU GUESS WHO?
A SHOE – A COMPANY – A JOURNEY
Clue: Just do it
10. LEARNING FROM BRANDS THAT DO CONTENT
MARKETING WELL: BUT CAN YOU GUESS WHO?
• MAGIC – PROPER RUSTIC – DISHED UP
• Clue: Lovely jubbly
11. LEARNING FROM BRANDS THAT DO CONTENT
MARKETING WELL: BUT CAN YOU GUESS WHO?
100% PURE – NATURAL - DELICIOUS
Clue: fruit and nothing but nothing but
fruit
19. There are more I phones sold per day (402k) than people born
in the world per day (300k)
Mobile has doubled in the last 18 months – 10% of all internet
usage worldwide (TNW)
91% of mobile internet access is for social activities, versus just
79% on desktops (Hubspot)
20. “Twitter is the
second screen”
80% of Twitter users access it on their phones.
“Twitter is like a bridge connecting different media”
44% of marketers have had business from Twitter.
21. “We’re
“Twitter is the
all mad for a bit of
second screen”
Instagram”
80% of Twitter users access it on their phones.
People use an average of
“Twitter is like a bridge connecting different media”
Photo & Video sharing/viewing is
5 million Instagram photos uploaded per day.
29. Conversion Optimisation – The Campaign Hub
A visitor is
identified by The
Campaign Hub as
being interested in
ski packages and
winter
holidays. Using
The Campaign
Hub, the website
can display
targeted versions
of each page to
each individual
visitor in real-time.