Dan perach clean sweep negative keyword method for avoiding unncessary clicks
Boykin panda-penguin-zoo
1. Jim Boykin on Surviving Panda, Penguin and the Zoo
(CEO/Founder of Internet Marketing Ninjas)
(Previously, We Build Pages)
CEO and Owner of Developer Shed Communities
(Including SEOChat Forums, DevShed Forums, Scripts.com, etc…)
Owner of Cre8asiteForums And WebmasterWorld.
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
4. Panda Updates in 2012 Panda Updates in 2011
Panda #22 November 21, 2012 Panda 3.1 on November 18th
Panda #21 November 5th, 2012 Panda 2.5.3 on October 19/20th
Panda #20 on September 27th&EMD Panda 2.5.2 on October 13th
Panda 3.9.2 on September 18th Panda 2.5.1 on October 9th
Panda 3.9.1 on August 20th Panda 2.5 on September 28th
Panda 3.9 on July 24th Panda 2.4 in August
Panda 3.8 on June 25th Panda 2.3 on around July 22nd.
Panda 3.7 on June 9th Panda 2.2 on June 18th or so.
Panda 3.6 on April 27th Panda 2.1 on May 9th or so.
Panda 3.5 on April 19th Panda 2.0 on April 11th or so.
Panda 3.4 on March 23rd Panda 1.0 on February 24th
Panda 3.3 on about February 26th
Panda 3.2 on about January 15th
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
5. Traffic Falls
20-90%
in
Google
Organic
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
6. One Year Later from SE Roundtable Survey
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
8. New Ways to Think
about Content
Is More Content Better?
Is Fresh Content Better?
Is it always a good thing
to grow your site?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
9. More is NOT
always better
Things to consider
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
10. Pogosticking
vs.
Bounce Rate
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
11. 3. How to Prevent Pogosticking
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
13. Penguin #3 – Oct 5th, 2012
Penguin #2 – May 25, 2012
Penguin #1 - April 24, 2012
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
14. What’s in a Name?
Over Web Spam
Optimization Penguin
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
16. Optimize too
much and I’ll
get you!
hehehehehehe
hehehehehe
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
18. Penguin Solutions
The Google Disavow Tool
This is a scraper Matt, this is a
link trade from 2002, this is a
directory I submitted to in 2005,
This is a blog review….should I
not count that?....my link isn’t on
that page anymore…this person
mentioned me, but can I trust
them?
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
19. Cleaning up your backlinks
Get your backlinks from OSE, Majestic,
Ahrefs.
Combine
Remove dups
Organize to
find Patterns
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
20. Google’s new Find Backlinks
by Date Google found them.
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
23. Reconsideration Requests:
•Save all the data to google docs or a webpage and reference in your report.
•Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs.
•Note all links you feel are bad and that you've contacted to have the links removed.
•Save a few copies of your emails you sent to show Google.
•Show links you were able to remove.
•Show that you wrote again to emails that were bounced.
•Show them you have done everything you can to get those links removed.
•Tell them you Fired your SEO Company
•Tell them you fired the person who hired the SEO Company too.
•Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan.
•Tell them you’re not chasing phases anymore.
•Tell them you’re all about Branding and doing good things that earn trust
•Tell them what your future plans are, and how you've changed.
•Start doing the things you said you’ll do…and don’t buy links again…
and Change your strategy from here on out….you’re done with the short-tail game.
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
24. Please let me out
of Jail.
I will stop chasing
short tail and I will
do great things to
build my brand
from now on.
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
25. Possible Red Flags
•Too Many Homepage Links
•Too Many Sitewide Links
•Too Much Article Syndication
•Untrusted Authors in Forums links
•Comments on unwatched or untrusted blogs
•Using Made for Blog Reviews Sites
•Too Much Exact match anchor text
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
26. Advice for 2013 from Jim
1. Build Your Brand/Community
2. Stop Chasing the Short Tail
3. Write Great Content to get Links and mentions
4. Get lots of subpages links
5. Build Your Brand/Community
6. Only publish new “Main Pages” or pages that will get signals
(social, links, referral traffic)
7. Build Your Brand/Community
8. Get Signals and traffic to you site from Social places
9. Build Your Brand/Community
10. Utilize Authors on your site, and get links from authors when
possible.
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
27. Jim Boykin – Surviving Panda, Penguin and the Zoo
CEO/Founder of Internet Marketing Ninjas
CEO Developer Shed – Owner Cre8asiteForums & WebmasterWorld
Thank your for attending!
@jimboykin
FACEBOOK.COM/IMNINJAS This presentation can be found
@NINJASMARKETING at http://imninjas.com/jan13/
@JIMBOYKIN
u: search p: ninja
Hinweis der Redaktion
30s
If you were affected by the Google Panda Update…. If you were affected by the Google Penguin Update… If you have recovered – stand up . … .wish you were standing? Hi, I’m Jim Boykin, CEO of IMN, WBP, we’re about 100 in house Ninjas, since 1999.… and new Owner of DS which includes SEOChat. Whats in it for you? *I’m here to give you some SOLUTIONS for Getting Out ….and STAYING out of these penalties *And in the rest of you will learn how to PREVENT these updates from happening to you. Let’s Go!
30s
1 min. Did you Recover from Panda? Feb 11-Feb 12 – Over 600 people 77% said they had NOT recovered. 8% saw a partial recovery And only 4% saw a full recovery
10s
4 min *remove The user must feel that they have reached their final destination. They must feel their search is over Understand the intent of your visitors from Google. – and serve it.
